Market Overview:
The global personalization engines market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for personalized content and experiences across different channels, such as websites, mobile apps, emails, and others. Additionally, the growing trend of using artificial intelligence (AI) and machine learning for personalizing content is also contributing to the growth of this market. Based on type, the global personalization engines market can be segmented into websites, mobile apps, emails, and others. The websites segment is expected to account for the largest share of this market in 2018 owing to the increasing demand for personalized web experiences among consumers worldwide. By application type, B2B and B2C are two major segments of this market.
Product Definition:
Personalization engines are used to deliver personalized content to users on websites and mobile apps. The engines use data about users' past behavior to create a personalized experience for them. This can include displaying different content or recommendations, as well as providing a more tailored user interface. Personalization engines are important because they help businesses keep users engaged and improve their customer retention rates.
Websites:
The websites, it's usage and growth factor in the personalization engines market size was valued at USD 2.07 billion in 2015. The increasing use of P2P services such as e-commerce and cloud computing is expected to drive the demand for personalized advertising over the forecast period.
Mobile:
Mobile is a tool that enables marketers to collect and analyze data on the move. It helps in improving the efficiency of marketing campaigns by providing real-time insights into consumer behavior. The use of mobile devices for online activities has increased over time, owing to its cost-effectiveness and convenience.
Application Insights:
The B2B segment accounted for the largest revenue share of over 60% in 2017. The growing demand from enterprises to personalize their offerings based on the customer¢â‚¬â„¢s requirements and improve customer engagement is expected to drive this application segment over the forecast period.
Personalization engines offer several capabilities that enable companies to engage customers through offers, discounts, personalized product recommendations and other such innovations. These capabilities help companies reduce marketing costs while enhancing their revenues. Companies are also able to understand their customers' needs more efficiently through these solutions as they can collect data from multiple channels and integrate it with other datasets thereby enabling them deliver a highly personalized experience which in turn improves consumer engagement leading to increased sales productivity among businesses.
Regional Analysis:
North America accounted for the largest share of over 35.0% in 2017 owing to early adoption of technology by companies and high spending capacity of consumers. Companies based in this region are investing more in PLE as they foresee higher adoption rates, which is expected to drive revenue growth over the forecast period. For instance, Salesforce has a personalized CRM platform known as Force.com that allows users to build customized apps on its cloud computing platform using different languages, skillsets and devices for any type of user across all channels including mobile, web and email.
Growth Factors:
- Increasing demand for personalized content and experiences from consumers.
- Proliferation of digital channels and devices, providing more opportunities for personalization.
- Advances in technology and data science that enable more sophisticated personalization algorithms and techniques.
- Growing emphasis on customer retention and loyalty, as well as the creation of unique competitive differentiators through personalization.
- The emergence of new business models that are based on or enhanced by personalization (e-commerce, subscription services, etc.).
Scope Of The Report
Report Attributes
Report Details
Report Title
Personalization Engines Market Research Report
By Type
Websites, Mobile, Email, Others
By Application
B2B, B2C
By Companies
Adobe, AgilOne, Cheetah Digital, Emarsys, Episerver, IBM, Listrak, Marketo, Maropost, Optimove, Oracle, Pegasystems, RedPoint Global, Resulticks, Sailthru, Salesforce, SAP, SAS, Selligent Marketing Cloud, Sitecore, Zeta
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
160
Number of Tables & Figures
112
Customization Available
Yes, the report can be customized as per your need.
Global Personalization Engines Market Report Segments:
The global Personalization Engines market is segmented on the basis of:
Types
Websites, Mobile, Email, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
B2B, B2C
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe
- AgilOne
- Cheetah Digital
- Emarsys
- Episerver
- IBM
- Listrak
- Marketo
- Maropost
- Optimove
- Oracle
- Pegasystems
- RedPoint Global
- Resulticks
- Sailthru
- Salesforce
- SAP
- SAS
- Selligent Marketing Cloud
- Sitecore
- Zeta
Highlights of The Personalization Engines Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Websites
- Mobile
- Email
- Others
- By Application:
- B2B
- B2C
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Personalization Engines Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Personalization engines are software that allow websites to personalize the content and experiences of their users. This can include tailoring ads to a user's interests, providing recommendations based on past purchases, or even automatically filling in contact information when a user logs in.
Some of the key players operating in the personalization engines market are Adobe, AgilOne, Cheetah Digital, Emarsys, Episerver, IBM, Listrak, Marketo, Maropost, Optimove, Oracle, Pegasystems, RedPoint Global, Resulticks, Sailthru, Salesforce, SAP, SAS, Selligent Marketing Cloud, Sitecore, Zeta.
The personalization engines market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Personalization Engines Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Personalization Engines Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Personalization Engines Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Personalization Engines Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Personalization Engines Market Size & Forecast, 2018-2028
4.5.1 Personalization Engines Market Size and Y-o-Y Growth
4.5.2 Personalization Engines Market Absolute $ Opportunity
Chapter 5 Global Personalization Engines Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Personalization Engines Market Size Forecast by Type
5.2.1 Websites
5.2.2 Mobile
5.2.3 Email
5.2.4 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Personalization Engines Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Personalization Engines Market Size Forecast by Applications
6.2.1 B2B
6.2.2 B2C
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Personalization Engines Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Personalization Engines Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Personalization Engines Analysis and Forecast
9.1 Introduction
9.2 North America Personalization Engines Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Personalization Engines Market Size Forecast by Type
9.6.1 Websites
9.6.2 Mobile
9.6.3 Email
9.6.4 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Personalization Engines Market Size Forecast by Applications
9.10.1 B2B
9.10.2 B2C
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Personalization Engines Analysis and Forecast
10.1 Introduction
10.2 Europe Personalization Engines Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Personalization Engines Market Size Forecast by Type
10.6.1 Websites
10.6.2 Mobile
10.6.3 Email
10.6.4 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Personalization Engines Market Size Forecast by Applications
10.10.1 B2B
10.10.2 B2C
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Personalization Engines Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Personalization Engines Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Personalization Engines Market Size Forecast by Type
11.6.1 Websites
11.6.2 Mobile
11.6.3 Email
11.6.4 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Personalization Engines Market Size Forecast by Applications
11.10.1 B2B
11.10.2 B2C
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Personalization Engines Analysis and Forecast
12.1 Introduction
12.2 Latin America Personalization Engines Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Personalization Engines Market Size Forecast by Type
12.6.1 Websites
12.6.2 Mobile
12.6.3 Email
12.6.4 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Personalization Engines Market Size Forecast by Applications
12.10.1 B2B
12.10.2 B2C
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Personalization Engines Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Personalization Engines Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Personalization Engines Market Size Forecast by Type
13.6.1 Websites
13.6.2 Mobile
13.6.3 Email
13.6.4 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Personalization Engines Market Size Forecast by Applications
13.10.1 B2B
13.10.2 B2C
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Personalization Engines Market: Competitive Dashboard
14.2 Global Personalization Engines Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe
14.3.2 AgilOne
14.3.3 Cheetah Digital
14.3.4 Emarsys
14.3.5 Episerver
14.3.6 IBM
14.3.7 Listrak
14.3.8 Marketo
14.3.9 Maropost
14.3.10 Optimove
14.3.11 Oracle
14.3.12 Pegasystems
14.3.13 RedPoint Global
14.3.14 Resulticks
14.3.15 Sailthru
14.3.16 Salesforce
14.3.17 SAP
14.3.18 SAS
14.3.19 Selligent Marketing Cloud
14.3.20 Sitecore
14.3.21 Zeta
