Market Overview:
The global pharma and healthcare social media market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing use of social media by hospitals, clinics, patients, health care professionals, and pharmaceutical and biotechnology companies for various purposes such as marketing medical services, medicines, healthcare and medical software, and others. Additionally, the growing penetration of smartphones and other internet-enabled devices is also contributing to the growth of this market. However, privacy concerns related to sharing personal information on social media platforms may restrain the growth of this market in some regions.
Product Definition:
Pharma and Healthcare Social Media refers to the use of social media by the pharmaceutical and healthcare industries to communicate with their customers. The purpose of Pharma and Healthcare Social Media is to provide information about products, services, events, and other newsworthy items related to the pharmaceutical and healthcare industries. It can also be used as a platform for customer engagement, feedback, and interaction.
Medical Service:
Medical service is a combination of online and offline media which are used to advertise, promote and sell healthcare products & services. It includes social networking sites, blogs, websites, videos etc. Medical service has been growing rapidly over the past few years due to its increased usage in pharmaceuticals and healthcare industry for marketing purposes. The major factor responsible for this growth is increasing internet penetration in various countries such as India/China/Brazil etc.
Medicine Marketing:
The medicine marketing and its usage in the pharmaceutical industry is a process of promoting drugs, medical devices, biologics products to patients or consumers through various social media platforms. Medicine marketing includes promotion on online pharmacies (e-pharmacy), social media websites such as Facebook, Twitter etc., search engine optimization (SEO) for organic as well as paid ranking.
Application Insights:
The hospitals segment dominated the global Pharma and healthcare social media market in 2017. This can be attributed to factors such as presence of a large number of hospitals, clinics and other healthcare facilities that use social media for marketing their products and services. Furthermore, due to increasing awareness about new technologies among consumers, hospitals are focusing on using digital channels for promoting their brands. For instance, according to e-Hospital Network India Pvt Ltd., around 70% of hospital marketers surveyed said they used online advertising as compared with only 30% who did not use it at all.
The patients application segment is expected register the highest CAGR over the forecast period owing to growing preference among patients for accessing information through social media platforms regarding treatment procedures followed by professionals (doctors/physicians) applications and then by pharmaceutical companies applications.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period due to presence of a large number of industry players and high adoption rate for advanced technologies. Asia Pacific is projected to be the fastest-growing regional market over the forecast period owing to increasing awareness about healthcare, rising disposable income levels, and growing penetration of international companies in this region. Moreover, government initiatives encouraging domestic level R&D are anticipated to drive growth in this region.
Latin America has also been witnessing significant growth with respect as increase use of mobile phones.
Growth Factors:
- Increased use of social media by healthcare professionals for information sharing and networking.
- Rising number of patients who are using social media to seek health information and connect with others who have similar conditions.
- Growth in the number of pharma and healthcare companies that are using social media to engage customers and promote their products and services.
- Increasing demand for online marketing solutions that can help pharma and healthcare companies reach more customers effectively.
- Proliferation of mobile devices (smartphones, tablets) that are being used by consumers to access health-related content on the go
Scope Of The Report
Report Attributes
Report Details
Report Title
Pharma and Healthcare Social Media Market Research Report
By Type
Medical Service, Medicine Marketing, Healthcare and Medical Software, Others
By Application
Hospitals, Clinics, Patients, Health Care Professionals, Pharmaceutical And Biotechnology Companies
By Companies
Sermo, Novartis, Johnson & Johnson, Doximity, Orthomind, QuantiaMD, WeMedUp, Student Doctors Network, DoctorsHangout, MomMD, Medical Doctors, Nurse Zone, Ozmosis, Physician's Practice, Digital Health Corp
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
187
Number of Tables & Figures
131
Customization Available
Yes, the report can be customized as per your need.
Global Pharma and Healthcare Social Media Market Report Segments:
The global Pharma and Healthcare Social Media market is segmented on the basis of:
Types
Medical Service, Medicine Marketing, Healthcare and Medical Software, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Hospitals, Clinics, Patients, Health Care Professionals, Pharmaceutical And Biotechnology Companies
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sermo
- Novartis
- Johnson & Johnson
- Doximity
- Orthomind
- QuantiaMD
- WeMedUp
- Student Doctors Network
- DoctorsHangout
- MomMD
- Medical Doctors
- Nurse Zone
- Ozmosis
- Physician's Practice
- Digital Health Corp
Highlights of The Pharma and Healthcare Social Media Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Medical Service
- Medicine Marketing
- Healthcare and Medical Software
- Others
- By Application:
- Hospitals
- Clinics
- Patients
- Health Care Professionals
- Pharmaceutical And Biotechnology Companies
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pharma and Healthcare Social Media Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Pharma and healthcare social media is a way for companies to connect with customers and patients through online platforms. This allows companies to share information, answer questions, and provide support.
Some of the major companies in the pharma and healthcare social media market are Sermo, Novartis, Johnson & Johnson, Doximity, Orthomind, QuantiaMD, WeMedUp, Student Doctors Network, DoctorsHangout, MomMD, Medical Doctors, Nurse Zone, Ozmosis, Physician's Practice, Digital Health Corp.
The pharma and healthcare social media market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Pharma and Healthcare Social Media Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Pharma and Healthcare Social Media Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Pharma and Healthcare Social Media Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Pharma and Healthcare Social Media Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Pharma and Healthcare Social Media Market Size & Forecast, 2018-2028
4.5.1 Pharma and Healthcare Social Media Market Size and Y-o-Y Growth
4.5.2 Pharma and Healthcare Social Media Market Absolute $ Opportunity
Chapter 5 Global Pharma and Healthcare Social Media Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Pharma and Healthcare Social Media Market Size Forecast by Type
5.2.1 Medical Service
5.2.2 Medicine Marketing
5.2.3 Healthcare and Medical Software
5.2.4 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Pharma and Healthcare Social Media Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Pharma and Healthcare Social Media Market Size Forecast by Applications
6.2.1 Hospitals
6.2.2 Clinics
6.2.3 Patients
6.2.4 Health Care Professionals
6.2.5 Pharmaceutical And Biotechnology Companies
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Pharma and Healthcare Social Media Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Pharma and Healthcare Social Media Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Pharma and Healthcare Social Media Analysis and Forecast
9.1 Introduction
9.2 North America Pharma and Healthcare Social Media Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Pharma and Healthcare Social Media Market Size Forecast by Type
9.6.1 Medical Service
9.6.2 Medicine Marketing
9.6.3 Healthcare and Medical Software
9.6.4 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Pharma and Healthcare Social Media Market Size Forecast by Applications
9.10.1 Hospitals
9.10.2 Clinics
9.10.3 Patients
9.10.4 Health Care Professionals
9.10.5 Pharmaceutical And Biotechnology Companies
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Pharma and Healthcare Social Media Analysis and Forecast
10.1 Introduction
10.2 Europe Pharma and Healthcare Social Media Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Pharma and Healthcare Social Media Market Size Forecast by Type
10.6.1 Medical Service
10.6.2 Medicine Marketing
10.6.3 Healthcare and Medical Software
10.6.4 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Pharma and Healthcare Social Media Market Size Forecast by Applications
10.10.1 Hospitals
10.10.2 Clinics
10.10.3 Patients
10.10.4 Health Care Professionals
10.10.5 Pharmaceutical And Biotechnology Companies
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Pharma and Healthcare Social Media Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Pharma and Healthcare Social Media Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Pharma and Healthcare Social Media Market Size Forecast by Type
11.6.1 Medical Service
11.6.2 Medicine Marketing
11.6.3 Healthcare and Medical Software
11.6.4 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Pharma and Healthcare Social Media Market Size Forecast by Applications
11.10.1 Hospitals
11.10.2 Clinics
11.10.3 Patients
11.10.4 Health Care Professionals
11.10.5 Pharmaceutical And Biotechnology Companies
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Pharma and Healthcare Social Media Analysis and Forecast
12.1 Introduction
12.2 Latin America Pharma and Healthcare Social Media Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Pharma and Healthcare Social Media Market Size Forecast by Type
12.6.1 Medical Service
12.6.2 Medicine Marketing
12.6.3 Healthcare and Medical Software
12.6.4 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Pharma and Healthcare Social Media Market Size Forecast by Applications
12.10.1 Hospitals
12.10.2 Clinics
12.10.3 Patients
12.10.4 Health Care Professionals
12.10.5 Pharmaceutical And Biotechnology Companies
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Pharma and Healthcare Social Media Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Pharma and Healthcare Social Media Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Pharma and Healthcare Social Media Market Size Forecast by Type
13.6.1 Medical Service
13.6.2 Medicine Marketing
13.6.3 Healthcare and Medical Software
13.6.4 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Pharma and Healthcare Social Media Market Size Forecast by Applications
13.10.1 Hospitals
13.10.2 Clinics
13.10.3 Patients
13.10.4 Health Care Professionals
13.10.5 Pharmaceutical And Biotechnology Companies
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Pharma and Healthcare Social Media Market: Competitive Dashboard
14.2 Global Pharma and Healthcare Social Media Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sermo
14.3.2 Novartis
14.3.3 Johnson & Johnson
14.3.4 Doximity
14.3.5 Orthomind
14.3.6 QuantiaMD
14.3.7 WeMedUp
14.3.8 Student Doctors Network
14.3.9 DoctorsHangout
14.3.10 MomMD
14.3.11 Medical Doctors
14.3.12 Nurse Zone
14.3.13 Ozmosis
14.3.14 Physician's Practice
14.3.15 Digital Health Corp
