Market Overview:
The global pharmaceutical CRM software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for CRM software from large enterprises and SMEs, and the rising adoption of cloud-based CRM software. The medical representative management segment is expected to hold the largest share of the global pharmaceutical CRM software market in 2018, owing to its ability to manage sales representatives’ activities and track their performance. The marketing campaign management segment is projected to grow at the highest CAGR during the forecast period, due to its ability help pharma companies plan and execute effective marketing campaigns.
Product Definition:
Pharmaceutical CRM software is a customer relationship management (CRM) system specifically designed for the pharmaceutical industry. It helps companies manage their interactions with customers, from initial contact through to order fulfillment and after-sales support. The importance of Pharmaceutical CRM Software is that it enables companies to keep track of all customer interactions and transactions, so they can provide better customer service and increase sales.
Medical Representative Management:
Medical representative management (MRM) is a practice of using technology to connect doctors with pharmaceutical companies. It helps in increasing the efficiency and effectiveness of sales force by improving their ability to identify, contact, and convert potential customers into buyers. MRM solutions provide pharmaceutical companies with all the necessary tools required for managing complex customer relationships along with effective ways for dealing with different types of customers.
The global medical representative management market was valued at USD 2,37 billion in 2015.
Marketing Campaign Management:
Marketing campaign management (MCM) is a software platform that supports pharmaceutical companies in managing all the promotional activities such as sales promotions, marketing campaigns, and customer retention. It helps to increase patient engagement by providing tools for content creation and distribution.
The global pharmaceutical CRM market is expected to witness significant growth over the forecast period owing to increasing demand for cost-effective solutions with advanced features.
Application Insights:
The large enterprises segment dominated the global pharmaceutical CRM software market in 2017. This can be attributed to factors such as presence of a large number of players operating in the industry, presence of dominant players with strong financial resources and capabilities to invest, and increasing demand for advanced technologies that help enhance customer engagement.
For instance, in April 2018, Salesforce launched its new cloud-based solution - ForceOne Marketing Cloud which is designed for marketing managers within pharma companies. The company claims to have more than 100 customers including Pfizer Inc., Merck KGaA., Novartis AG., sanofi Aventis; etc. In addition, other than this major initiative by Salesforce; other companies like Microsoft Corporation with similar solutions are trying their best to gain a significant share in this lucrative industry space by offering advanced CRM solutions customized according to customer requirements and business needs.
Regional Analysis:
North America dominated the global pharmaceutical CRM software market in 2017. The presence of a large number of players, high adoption rate for advanced technologies, and sophisticated healthcare infrastructure are some major factors contributing to the growth of this regional market. Moreover, increasing investments by governments in R&D activities to improve healthcare outcomes is expected to drive demand for pharmaceuticals over the forecast period.
Asia Pacific region is anticipated to witness lucrative growth over the next eight years owing to improving economic conditions and rising disposable income levels resulting from rapid industrialization & urbanization processes taking place across various countries such as China & India. In addition, growing medical tourism industry due high unmet medical needs along with low treatment cost compared with developed economies will further boost regional growth during 2018-2030 time span.
Growth Factors:
- Increasing demand for better patient care and services
- Rising incidence of chronic diseases
- Growing number of collaborations and partnerships among pharmaceutical companies
- Proliferation of generic drugs in the market
- Emergence of personalized medicines
Scope Of The Report
Report Attributes
Report Details
Report Title
Pharmaceutical CRM Software Market Research Report
By Type
Medical Representative Management, Marketing Campaign Management, Sample Tracking, Regulatory Compliance, Other
By Application
Large Enterprises, SMEs
By Companies
Keap, Zendesk, Oracle, Salesforce, Ontraport, Maximizer Services, SugarCRM, Claritysoft CRM, CreamSoda, TeamSupport, Quickbase, Workbooks, MyBasicCRM, Creatio, SPOTIO, CallProof, SalesOutlook, Infor, Pipeliner CRM, Really Simple Systems CRM
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
188
Number of Tables & Figures
132
Customization Available
Yes, the report can be customized as per your need.
Global Pharmaceutical CRM Software Market Report Segments:
The global Pharmaceutical CRM Software market is segmented on the basis of:
Types
Medical Representative Management, Marketing Campaign Management, Sample Tracking, Regulatory Compliance, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Keap
- Zendesk
- Oracle
- Salesforce
- Ontraport
- Maximizer Services
- SugarCRM
- Claritysoft CRM
- CreamSoda
- TeamSupport
- Quickbase
- Workbooks
- MyBasicCRM
- Creatio
- SPOTIO
- CallProof
- SalesOutlook
- Infor
- Pipeliner CRM
- Really Simple Systems CRM
Highlights of The Pharmaceutical CRM Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Medical Representative Management
- Marketing Campaign Management
- Sample Tracking
- Regulatory Compliance
- Other
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pharmaceutical CRM Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Pharmaceutical CRM software is a software application used to manage customer relationships and sales activities for pharmaceutical companies. It can help companies track customer data, identify and target new customers, and manage sales leads.
Some of the major players in the pharmaceutical crm software market are Keap, Zendesk, Oracle, Salesforce, Ontraport, Maximizer Services, SugarCRM, Claritysoft CRM, CreamSoda, TeamSupport, Quickbase, Workbooks, MyBasicCRM, Creatio, SPOTIO, CallProof, SalesOutlook, Infor, Pipeliner CRM, Really Simple Systems CRM.
The pharmaceutical crm software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Pharmaceutical CRM Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Pharmaceutical CRM Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Pharmaceutical CRM Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Pharmaceutical CRM Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Pharmaceutical CRM Software Market Size & Forecast, 2018-2028
4.5.1 Pharmaceutical CRM Software Market Size and Y-o-Y Growth
4.5.2 Pharmaceutical CRM Software Market Absolute $ Opportunity
Chapter 5 Global Pharmaceutical CRM Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Pharmaceutical CRM Software Market Size Forecast by Type
5.2.1 Medical Representative Management
5.2.2 Marketing Campaign Management
5.2.3 Sample Tracking
5.2.4 Regulatory Compliance
5.2.5 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Pharmaceutical CRM Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Pharmaceutical CRM Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Pharmaceutical CRM Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Pharmaceutical CRM Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Pharmaceutical CRM Software Analysis and Forecast
9.1 Introduction
9.2 North America Pharmaceutical CRM Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Pharmaceutical CRM Software Market Size Forecast by Type
9.6.1 Medical Representative Management
9.6.2 Marketing Campaign Management
9.6.3 Sample Tracking
9.6.4 Regulatory Compliance
9.6.5 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Pharmaceutical CRM Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Pharmaceutical CRM Software Analysis and Forecast
10.1 Introduction
10.2 Europe Pharmaceutical CRM Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Pharmaceutical CRM Software Market Size Forecast by Type
10.6.1 Medical Representative Management
10.6.2 Marketing Campaign Management
10.6.3 Sample Tracking
10.6.4 Regulatory Compliance
10.6.5 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Pharmaceutical CRM Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Pharmaceutical CRM Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Pharmaceutical CRM Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Pharmaceutical CRM Software Market Size Forecast by Type
11.6.1 Medical Representative Management
11.6.2 Marketing Campaign Management
11.6.3 Sample Tracking
11.6.4 Regulatory Compliance
11.6.5 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Pharmaceutical CRM Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Pharmaceutical CRM Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Pharmaceutical CRM Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Pharmaceutical CRM Software Market Size Forecast by Type
12.6.1 Medical Representative Management
12.6.2 Marketing Campaign Management
12.6.3 Sample Tracking
12.6.4 Regulatory Compliance
12.6.5 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Pharmaceutical CRM Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Pharmaceutical CRM Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Pharmaceutical CRM Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Pharmaceutical CRM Software Market Size Forecast by Type
13.6.1 Medical Representative Management
13.6.2 Marketing Campaign Management
13.6.3 Sample Tracking
13.6.4 Regulatory Compliance
13.6.5 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Pharmaceutical CRM Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Pharmaceutical CRM Software Market: Competitive Dashboard
14.2 Global Pharmaceutical CRM Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Keap
14.3.2 Zendesk
14.3.3 Oracle
14.3.4 Salesforce
14.3.5 Ontraport
14.3.6 Maximizer Services
14.3.7 SugarCRM
14.3.8 Claritysoft CRM
14.3.9 CreamSoda
14.3.10 TeamSupport
14.3.11 Quickbase
14.3.12 Workbooks
14.3.13 MyBasicCRM
14.3.14 Creatio
14.3.15 SPOTIO
14.3.16 CallProof
14.3.17 SalesOutlook
14.3.18 Infor
14.3.19 Pipeliner CRM
14.3.20 Really Simple Systems CRM
