Market Overview:
The global potato masher market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for processed food and rising disposable income of consumers. In addition, the growing trend of home cooking is also contributing to the growth of this market. The global potato masher market can be segmented on the basis of type, application and region. On the basis of type, it can be divided into general stainless steel, silicone coated and others. General stainless steel is expected to account for a major share in terms of revenue in 2018 owing to its durability and easy cleaning properties. Silicone coated potato mashers are gaining popularity among consumers as they are non-sticky and do not damage cookware surfaces while mashing potatoes or other food items.
Product Definition:
A potato masher is a kitchen tool used to mash potatoes. It is a handheld tool with a large, round, flat head that is used to press and crush the potatoes.
General Stainless Steel:
Stainless steel is a type of steel that has been through an additional finishing process, which makes it resistant to rust. It is widely used in food processing equipment as it can take more wear and tear than regular carbon steel. The potato masher market has witnessed significant growth over the past few years on account of increasing demand from developing countries such as India, China and Brazil.
Silicone Coated:
Silicone coated potato masher is a kitchen utensil that is used for crushing or pulverizing food products such as herbs, spices, garlic and ginger in order to release their flavors. The product also finds application in the cosmetics industry wherein it is utilized for mixing various cosmetic ingredients into creams and lotions.
Application Insights:
Offline sales dominated the overall potato masher market, accounting for more than 60.0% share of the total revenue in 2017. The product is gaining popularity among consumers as an alternative to using a knife and cutting board in restaurants, hotels and other foodservice industries. Offline sales are expected to be the fastest-growing segment over the forecast period owing to increasing penetration of potatoes in various regional cuisines across countries such as India, China, Japan and others.
Online sale is also one of the fast-growing segments due to growing e-commerce industry across countries worldwide including China, Germany U.K.
Regional Analysis:
Europe held the largest market share of over 35% in 2017. The region is expected to continue its dominance over the forecast period. Europe has a well-established food processing industry, which has led to high product demand from countries including Germany, U.K., France and Italy among others.
Asia Pacific is anticipated to be one of fastest growing regional markets with a CAGR exceeding 6% during the forecast period owing to increasing disposable income levels and rising population in developing economies such as China and India among others.
North America also holds significant market share due to strong brand presence by companies including Cuisinart Corporation; All-Clad Stainless Co.; Conagra Ltd.
Growth Factors:
- Increasing demand for processed food products: The potato masher is used to mash boiled potatoes and other vegetables. This helps in the preparation of various processed food items such as mashed potatoes, potato pancakes, etc. which are in high demand due to their taste and convenience.
- Rising popularity of home cooking: There is a growing trend of home cooking among people across the world. This has led to an increase in the demand for kitchen appliances such as potato mashers that help in preparing various dishes quickly and easily.
- Growing number of restaurants serving mashed potatoes: A large number of restaurants are now offering mashed potatoes as one of their main dishes due to its increasing popularity among diners. This is likely to boost the sales of potato mashers further in the coming years.
- . Innovative designs and features: Manufacturers are constantly introducing new designs and features into their range of potato mashers in order to appeal to a wider audience base. This helps create more excitement around this product category and drives growth in sales over time.. 5) Rising income levels globally: As incomes rise around the world, there is a corresponding increase i nthe purchasing power o fconsumers who then invest i nbetter quality kitchen appliances such as Potato Mashers
Scope Of The Report
Report Attributes
Report Details
Report Title
Potato Masher Market Research Report
By Type
General Stainless Steel, Silicone Coated, Others
By Application
Online Sales, Offline Sales
By Companies
OXO, Best Manufacturers, KitchenAid, Zulay Kitchen, Spring Chef, Prepara, WMF, Zyliss, Calphalon, Tovolo, OXO, Norpro, Zwilling, T-fal, Farberware
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
239
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Potato Masher Market Report Segments:
The global Potato Masher market is segmented on the basis of:
Types
General Stainless Steel, Silicone Coated, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Offline Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- OXO
- Best Manufacturers
- KitchenAid
- Zulay Kitchen
- Spring Chef
- Prepara
- WMF
- Zyliss
- Calphalon
- Tovolo
- OXO
- Norpro
- Zwilling
- T-fal
- Farberware
Highlights of The Potato Masher Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- General Stainless Steel
- Silicone Coated
- Others
- By Application:
- Online Sales
- Offline Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Potato Masher Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A potato masher is a kitchen tool that is used to mash potatoes. It consists of a flat, circular piece of metal or plastic with a hole in the center. The user presses down on the potato masher with one hand while using the other hand to twist it around so that it mashes the potatoes.
Some of the major players in the potato masher market are OXO, Best Manufacturers, KitchenAid, Zulay Kitchen, Spring Chef, Prepara, WMF, Zyliss, Calphalon, Tovolo, OXO, Norpro, Zwilling, T-fal, Farberware.
The potato masher market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Potato Masher Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Potato Masher Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Potato Masher Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Potato Masher Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Potato Masher Market Size & Forecast, 2018-2028
4.5.1 Potato Masher Market Size and Y-o-Y Growth
4.5.2 Potato Masher Market Absolute $ Opportunity
Chapter 5 Global Potato Masher Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Potato Masher Market Size Forecast by Type
5.2.1 General Stainless Steel
5.2.2 Silicone Coated
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Potato Masher Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Potato Masher Market Size Forecast by Applications
6.2.1 Online Sales
6.2.2 Offline Sales
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Potato Masher Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Potato Masher Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Potato Masher Analysis and Forecast
9.1 Introduction
9.2 North America Potato Masher Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Potato Masher Market Size Forecast by Type
9.6.1 General Stainless Steel
9.6.2 Silicone Coated
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Potato Masher Market Size Forecast by Applications
9.10.1 Online Sales
9.10.2 Offline Sales
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Potato Masher Analysis and Forecast
10.1 Introduction
10.2 Europe Potato Masher Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Potato Masher Market Size Forecast by Type
10.6.1 General Stainless Steel
10.6.2 Silicone Coated
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Potato Masher Market Size Forecast by Applications
10.10.1 Online Sales
10.10.2 Offline Sales
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Potato Masher Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Potato Masher Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Potato Masher Market Size Forecast by Type
11.6.1 General Stainless Steel
11.6.2 Silicone Coated
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Potato Masher Market Size Forecast by Applications
11.10.1 Online Sales
11.10.2 Offline Sales
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Potato Masher Analysis and Forecast
12.1 Introduction
12.2 Latin America Potato Masher Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Potato Masher Market Size Forecast by Type
12.6.1 General Stainless Steel
12.6.2 Silicone Coated
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Potato Masher Market Size Forecast by Applications
12.10.1 Online Sales
12.10.2 Offline Sales
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Potato Masher Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Potato Masher Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Potato Masher Market Size Forecast by Type
13.6.1 General Stainless Steel
13.6.2 Silicone Coated
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Potato Masher Market Size Forecast by Applications
13.10.1 Online Sales
13.10.2 Offline Sales
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Potato Masher Market: Competitive Dashboard
14.2 Global Potato Masher Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 OXO
14.3.2 Best Manufacturers
14.3.3 KitchenAid
14.3.4 Zulay Kitchen
14.3.5 Spring Chef
14.3.6 Prepara
14.3.7 WMF
14.3.8 Zyliss
14.3.9 Calphalon
14.3.10 Tovolo
14.3.11 OXO
14.3.12 Norpro
14.3.13 Zwilling
14.3.14 T-fal
14.3.15 Farberware
