Global Premium Messaging Market by Type (Cloud API Messaging Platform, Traditional and Managed Messaging Services), By Application (Banking and Financial Institutions, Transport and Travelling, Healthcare, Media and Entertainment, Retail, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global premium messaging market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud API messaging platforms, traditional and managed messaging services by various end-users such as banking and financial institutions, transport and travelling, healthcare, media and entertainment, retail, and others. North America is expected to hold the largest share of the global premium messaging market in 2018 followed by Europe.



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Product Definition:

Premium Messaging is a term used in telecommunications to describe a paid service that allows messages to be sent over a cellular or IP network. The service allows the sender to know when the message has been delivered and read by the recipient.

Cloud API Messaging Platform:

Cloud API messaging platform is a software as a service (SaaS) based solution that helps enterprises to send bulk messages via SMS, MMS or voice call with the help of APIs. It uses cloud technology for message routing and delivery. The platform also helps enterprises in integrating their applications with third-party applications such as Salesforce1, Marketo1, and Constant Contact2 using Application Programing Interface (API).

Traditional and Managed Messaging Services:

Traditional messaging services are the ones that have been in use for more than 10 years. The service is used by large enterprises as well as small and medium businesses to send emails to their customers. It has been a popular way of communicating with clients, partners, and employees because it's reliable, secure, and easy to use. However; due to increasing security concerns over the years; enterprises have started using managed messaging services instead of traditional ones.

Application Insights:

The banking and financial institutions segment accounted for the largest revenue share in 2017. The growth can be attributed to the increasing use of messaging applications for offering mobile banking services to customers. Furthermore, premium messaging services are also gaining popularity among banks as an effective medium for customer engagement and communication. Moreover, regulatory changes have played a crucial role in driving the adoption of these applications among banks across countries such as India, China, Australia etc., which has led to increased market penetration over recent years.

The media and entertainment application is expected register significant growth over the forecast period owing to its wide usage by journalists and content producers for covering breaking news stories or any other story that requires immediate attention from authorities or readers. In addition, these applications are also being widely used by sportspersons or athletes who need constant monitoring regarding their fitness levels during training sessions or matches etc., thereby driving its demand among athletes globally where they can directly message each other without involving a coach on matters concerning training schedules etc.

Regional Analysis:

North America dominated the global premium messaging market in 2017. The growth can be attributed to the presence of a large number of industry players, such as Oracle Corporation; IBM Corporation; Microsoft Corporation; and Salesforce.com, Inc.; in this region. Moreover, these companies are consistently investing in R&D activities for developing innovative solutions that would enhance their product offerings and increase their customer base across this region.

The Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to increasing demand from enterprises for cloud-based communication services due to technological advancements and cost benefits associated with it compared to other traditional methods of communication such as voice calls or SMSes. Furthermore, growing adoption by enterprises for real-time interaction with customers will drive growth further across this region during the forecast period  8th Edition). Additionally, increasing investments by industry players towards improving infrastructure & technology within their organizations will also contribute towards overall revenue generation across this region (7th edition).

Growth Factors:

Increasing smartphone penetration and usage across the globe
Rising demand for instant messaging and rich communication features
Proliferation of OTT (over-the-top) services and apps
Growing trend of BYOD (bring your own device) in enterprises
Advent of 5G technology


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Scope Of The Report
Report Attributes
Report Details
Report Title
Premium Messaging Market Research Report
By Type
Cloud API Messaging Platform, Traditional and Managed Messaging Services
By Application
Banking and Financial Institutions, Transport and Travelling, Healthcare, Media and Entertainment, Retail, Others
By Companies
Verizon, Mblox, Twilio, ATandT, Beepsend, CLX Communications, Dialogue Communications, Infobip, Mahindra Comviva, Tata Communications
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
139
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.

Global Premium Messaging Market Report Segments:
The global Premium Messaging market is segmented on the basis of:
Types
Cloud API Messaging Platform, Traditional and Managed Messaging Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking and Financial Institutions, Transport and Travelling, Healthcare, Media and Entertainment, Retail, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Verizon
Mblox
Twilio
ATandT
Beepsend
CLX Communications
Dialogue Communications
Infobip
Mahindra Comviva
Tata Communications



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Highlights of The Premium Messaging Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
By Application:
Banking and Financial Institutions
Transport and Travelling
Healthcare
Media and Entertainment
Retail
Others
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Premium Messaging Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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