Market Overview:
The prenatal vitamins supplements market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about the benefits of prenatal vitamins supplements among pregnant women and an increase in the number of working women. Additionally, rising disposable income and an increase in health-consciousness are also contributing factors to the growth of this market. On the basis of type, folic acid is expected to account for a major share of the prenatal vitamins supplements market during the forecast period. This can be attributed to its numerous health benefits for both pregnant women and their unborn children.
Product Definition:
Prenatal vitamins supplements are important because they help the mother to get all the nutrients she needs while pregnant. This can help to prevent some birth defects and ensure a healthy pregnancy.
Folic Acid:
Folic acid is a form of vitamin B9. It is used as a supplement in prenatal vitamins and food items to prevent neural tube defects (NTDs) such as spina bifida or other birth defects. Folate consumption reduces the risk of NTDs by almost 50%.
The global folic acid market size was valued at USD 1,386 million in 2015.
Iron:
Iron is a mineral that is found in the blood, meat, and vegetables. It helps to carry oxygen around the body and plays an important role in cell growth & division. Iron deficiency may lead to anemia which may cause weakness, fatigue, breathlessness & pale skin. Prenatal vitamins supplements are used by pregnant women as they contain iron that can help fetus development along with providing other benefits like improved metabolism of energy from food sources etc.
Application Insights:
The retail sales application segment accounted for the largest share of over 70.0% in 2017. The increasing number of health conscious individuals preferring prenatal vitamins from pharmacies and grocery stores is expected to have a positive impact on the overall industry growth. Moreover, rising awareness about nutritional deficiencies among pregnant women is likely to fuel product demand in this segment over the forecast period.
The direct sales application segment is expected to expand at a CAGR of XX% from 2018 to 2030 owing to an increase in online shopping trends across various regions coupled with growing consumer preference for purchasing goods directly from manufacturer¢â‚¬â„¢s website without any intermediaries or middlemen has fueled industry expansion during recent years, prenatal vitamin supplements are easily available through online channels which was not possible earlier due largely unavailability through traditional channels such as pharmacies and supermarkets which were preferred by consumers due largely availability of low-cost generic products sold without proper information regarding ingredients.
Regional Analysis:
North America held the largest market share in 2016 and is expected to continue its dominance over the forecast period. Rising awareness regarding prenatal health supplements, increasing number of retail stores selling these products, and high adoption rate for modern lifestyle are some of the factors contributing to this region’s growth.
Asia Pacific is anticipated to witness significant growth during the forecast period owing to rising disposable income levels, improving maternal health care facilities in developing countries such as India and China along with growing consumer awareness about prenatal nutrition. Increasing birth rates among Asian countries such as India and China are also driving demand for prenatal vitamin supplements over this region.
Growth Factors:
- Increasing awareness about the benefits of prenatal vitamins supplements among pregnant women.
- Rising incidence of pregnancy-related complications and health problems.
- Growing demand for natural and organic prenatal vitamins supplements products.
- Increasing number of working mothers who are looking for convenient prenatal vitamins supplements options.
- Proliferation of online retail channels for purchasing prenatal vitamins supplements products
Scope Of The Report
Report Attributes
Report Details
Report Title
Prenatal Vitamins Supplements Market Research Report
By Type
Folic Acid, Iron, Calcium, Vitamin D, Other
By Application
Retail Sales, Direct Sales, Online Sales
By Companies
Bayer, Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Bayer, Thorne Research, Twinlab, Country Life Vitamins, Nature Made, Zahler
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Prenatal Vitamins Supplements Market Report Segments:
The global Prenatal Vitamins Supplements market is segmented on the basis of:
Types
Folic Acid, Iron, Calcium, Vitamin D, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Sales, Direct Sales, Online Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Bayer
- Church & Dwight Co Inc.
- Country Life
- Garden of Life
- Rainbow Light
- Biotics Research Corporation
- MegaFood
- Metagenics
- Nutramark
- New Chapter
- Bayer
- Thorne Research
- Twinlab
- Country Life Vitamins
- Nature Made
- Zahler
Highlights of The Prenatal Vitamins Supplements Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Folic Acid
- Iron
- Calcium
- Vitamin D
- Other
- By Application:
- Retail Sales
- Direct Sales
- Online Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Prenatal Vitamins Supplements Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Prenatal vitamins supplements are a type of dietary supplement that is taken by pregnant women to help ensure the health and development of their unborn child. Prenatal vitamins contain specific nutrients, including folic acid, vitamin B12, and vitamin D, which are necessary for the baby's growth and development.
Some of the major players in the prenatal vitamins supplements market are Bayer, Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Bayer, Thorne Research, Twinlab, Country Life Vitamins, Nature Made, Zahler.
The prenatal vitamins supplements market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Prenatal Vitamins Supplements Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Prenatal Vitamins Supplements Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Prenatal Vitamins Supplements Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Prenatal Vitamins Supplements Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Prenatal Vitamins Supplements Market Size & Forecast, 2020-2028
4.5.1 Prenatal Vitamins Supplements Market Size and Y-o-Y Growth
4.5.2 Prenatal Vitamins Supplements Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Folic Acid
5.2.2 Iron
5.2.3 Calcium
5.2.4 Vitamin D
5.2.5 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail Sales
6.2.2 Direct Sales
6.2.3 Online Sales
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Prenatal Vitamins Supplements Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Prenatal Vitamins Supplements Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Folic Acid
9.6.2 Iron
9.6.3 Calcium
9.6.4 Vitamin D
9.6.5 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail Sales
9.10.2 Direct Sales
9.10.3 Online Sales
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Folic Acid
10.6.2 Iron
10.6.3 Calcium
10.6.4 Vitamin D
10.6.5 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail Sales
10.10.2 Direct Sales
10.10.3 Online Sales
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Folic Acid
11.6.2 Iron
11.6.3 Calcium
11.6.4 Vitamin D
11.6.5 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail Sales
11.10.2 Direct Sales
11.10.3 Online Sales
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Folic Acid
12.6.2 Iron
12.6.3 Calcium
12.6.4 Vitamin D
12.6.5 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail Sales
12.10.2 Direct Sales
12.10.3 Online Sales
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Folic Acid
13.6.2 Iron
13.6.3 Calcium
13.6.4 Vitamin D
13.6.5 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail Sales
13.10.2 Direct Sales
13.10.3 Online Sales
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Prenatal Vitamins Supplements Market: Competitive Dashboard
14.2 Global Prenatal Vitamins Supplements Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Bayer
14.3.2 Church & Dwight Co Inc.
14.3.3 Country Life
14.3.4 Garden of Life
14.3.5 Rainbow Light
14.3.6 Biotics Research Corporation
14.3.7 MegaFood
14.3.8 Metagenics
14.3.9 Nutramark
14.3.10 New Chapter
14.3.11 Bayer
14.3.12 Thorne Research
14.3.13 Twinlab
14.3.14 Country Life Vitamins
14.3.15 Nature Made
14.3.16 Zahler
