Market Overview:
The global prescriptive and predictive analytics market is expected to grow at a CAGR of 16.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for big data and advanced analytics solutions, rising need for business process optimization, and growing trend of digital transformation across industries. The prescriptive analytics segment is expected to hold the largest share of the global prescriptive and predictive analytics market in 2018. This can be attributed to the increasing demand for advanced decision-making capabilities across industries.
Product Definition:
Prescriptive and predictive analytics are both types of data analytics, but they serve different purposes. Prescriptive analytics uses past data to prescribe actions that should be taken in order to achieve specific goals. Predictive analytics uses past data to predict future events. The importance of prescriptive and predictive analytics lies in their ability to help organizations make better decisions with the understanding that those decisions will have an impact on the future.
Collection Analytics:
Collection analytics is a new term in the predictive and prescriptive analytics market. It is used to analyze data that has already been collected from a source such as web pages, emails, etc. The information obtained can be used for future predictions or projections based on similar patterns observed in the past. This type of analysis helps businesses understand their customers better by predicting how likely they are to buy a particular product or service and also helps them improve their marketing strategies accordingly.
Marketing Analytics:
Marketing analytics is a tool that helps in gaining insights into the consumer behavior and also helps companies to make data-driven marketing decisions. It uses various tools such as cookies, tracking pixels, demographics and psychographics to collect information from users. The information collected is used by companies for making strategic business decisions.
Application Insights:
The others application segment includes public policy analytics, social media analytics, marketing & communication, risk management and compliance. The use of predictive and prescriptive analytic tools in the healthcare sector is expected to witness a CAGR of XX% from 2018 to 2030. This growth can be attributed to the increasing demand for effective management of patient data within organizations as well as across organizations through the exchange of electronic health records.
The finance and credit industry is anticipated to emerge as one of the prominent end-users owing to its growing preference for using analytical solutions that can help improve decision-making processes related with investments, loans and other financial products offered by different institutions. Predictive analytics in banking helps identify high-risk customers who are likelyto default on payments or whose repayments are otherwise goingto be delayed so that appropriate preventive measures can be taken before such incidents actually occur thereby reducing losses incurred by banks or other financial institutions.
Regional Analysis:
North America is expected to be the fastest growing regional market over the forecast period. The growth can be attributed to increasing adoption of analytics in various business functions such as sales & marketing, human resource, and procurement. Furthermore, rising need for data-driven decisions across several industries will drive the demand further. Moreover, presence of a large number of vendors offering cloud-based PDA solutions is also expected to boost regional growth over next eight years.
The Asia Pacific region accounted for more than 30% share in 2016 owing to high usage rates across emerging economies such as India and China. The region has witnessed exponential adoption across retail sector due to which it was able to account for majority share in 2016; however healthcare & pharmaceutical industry is anticipated having a significant impact on overall market revenue generation over next eight years with its wide scope for improvement through predictive analytics alone in near future (predictive analytics are used along with other techniques).
Growth Factors:
- Increasing demand for data-driven decision making: The need for timely and accurate information is driving the adoption of prescriptive and predictive analytics. Organizations are looking to these solutions to help them make better decisions by providing insights into what actions should be taken to achieve specific goals.
- Proliferation of big data: The growth of big data is creating new opportunities for prescriptive and predictive analytics solutions. With more data available, organizations can use these solutions to gain a deeper understanding of their businesses and identify potential areas for improvement.
- Advances in technology: The continued advancement of technology is making it easier for organizations to adopt prescriptive and predictive analytics solutions. Newer technologies, such as machine learning, are helping these solutions become more sophisticated and able to provide more actionable insights.
Scope Of The Report
Report Attributes
Report Details
Report Title
Prescriptive and Predictive Analytics Market Research Report
By Type
Collection Analytics, Marketing Analytics, Supply-Chain Analytics, Behavioral Analytics, Talent Analytics
By Application
Finance & Credit, Banking & Investment, Retail, Healthcare & Pharmaceutical, Insurance, Others
By Companies
Accenture, Oracle, IBM, Microsoft, QlikTech, SAP, SAS Institute, Alteryx, Angoss, Ayata, FICO, Information Builders, Inkiru, KXEN, Megaputer, Revolution Analytics, StatSoft, Splunk Anlytics, Tableau, Teradata, TIBCO, Versium, Pegasystems, Pitney Bowes, Zemantis
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
163
Number of Tables & Figures
115
Customization Available
Yes, the report can be customized as per your need.
Global Prescriptive and Predictive Analytics Market Report Segments:
The global Prescriptive and Predictive Analytics market is segmented on the basis of:
Types
Collection Analytics, Marketing Analytics, Supply-Chain Analytics, Behavioral Analytics, Talent Analytics
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Finance & Credit, Banking & Investment, Retail, Healthcare & Pharmaceutical, Insurance, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Accenture
- Oracle
- IBM
- Microsoft
- QlikTech
- SAP
- SAS Institute
- Alteryx
- Angoss
- Ayata
- FICO
- Information Builders
- Inkiru
- KXEN
- Megaputer
- Revolution Analytics
- StatSoft
- Splunk Anlytics
- Tableau
- Teradata
- TIBCO
- Versium
- Pegasystems
- Pitney Bowes
- Zemantis
Highlights of The Prescriptive and Predictive Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Collection Analytics
- Marketing Analytics
- Supply-Chain Analytics
- Behavioral Analytics
- Talent Analytics
- By Application:
- Finance & Credit
- Banking & Investment
- Retail
- Healthcare & Pharmaceutical
- Insurance
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Prescriptive and Predictive Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Prescriptive analytics is a type of analytics that helps organizations make informed decisions about what to do next. Predictive analytics is a type of analytics that helps organizations predict future events or outcomes.
Some of the major companies in the prescriptive and predictive analytics market are Accenture, Oracle, IBM, Microsoft, QlikTech, SAP, SAS Institute, Alteryx, Angoss, Ayata, FICO, Information Builders, Inkiru, KXEN, Megaputer, Revolution Analytics, StatSoft, Splunk Anlytics, Tableau, Teradata, TIBCO, Versium, Pegasystems, Pitney Bowes, Zemantis.
The prescriptive and predictive analytics market is expected to grow at a compound annual growth rate of 16.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Prescriptive and Predictive Analytics Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Prescriptive and Predictive Analytics Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Prescriptive and Predictive Analytics Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Prescriptive and Predictive Analytics Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Prescriptive and Predictive Analytics Market Size & Forecast, 2018-2028
4.5.1 Prescriptive and Predictive Analytics Market Size and Y-o-Y Growth
4.5.2 Prescriptive and Predictive Analytics Market Absolute $ Opportunity
Chapter 5 Global Prescriptive and Predictive Analytics Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Prescriptive and Predictive Analytics Market Size Forecast by Type
5.2.1 Collection Analytics
5.2.2 Marketing Analytics
5.2.3 Supply-Chain Analytics
5.2.4 Behavioral Analytics
5.2.5 Talent Analytics
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Prescriptive and Predictive Analytics Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Prescriptive and Predictive Analytics Market Size Forecast by Applications
6.2.1 Finance & Credit
6.2.2 Banking & Investment
6.2.3 Retail
6.2.4 Healthcare & Pharmaceutical
6.2.5 Insurance
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Prescriptive and Predictive Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Prescriptive and Predictive Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Prescriptive and Predictive Analytics Analysis and Forecast
9.1 Introduction
9.2 North America Prescriptive and Predictive Analytics Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Prescriptive and Predictive Analytics Market Size Forecast by Type
9.6.1 Collection Analytics
9.6.2 Marketing Analytics
9.6.3 Supply-Chain Analytics
9.6.4 Behavioral Analytics
9.6.5 Talent Analytics
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Prescriptive and Predictive Analytics Market Size Forecast by Applications
9.10.1 Finance & Credit
9.10.2 Banking & Investment
9.10.3 Retail
9.10.4 Healthcare & Pharmaceutical
9.10.5 Insurance
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Prescriptive and Predictive Analytics Analysis and Forecast
10.1 Introduction
10.2 Europe Prescriptive and Predictive Analytics Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Prescriptive and Predictive Analytics Market Size Forecast by Type
10.6.1 Collection Analytics
10.6.2 Marketing Analytics
10.6.3 Supply-Chain Analytics
10.6.4 Behavioral Analytics
10.6.5 Talent Analytics
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Prescriptive and Predictive Analytics Market Size Forecast by Applications
10.10.1 Finance & Credit
10.10.2 Banking & Investment
10.10.3 Retail
10.10.4 Healthcare & Pharmaceutical
10.10.5 Insurance
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Prescriptive and Predictive Analytics Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Prescriptive and Predictive Analytics Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Prescriptive and Predictive Analytics Market Size Forecast by Type
11.6.1 Collection Analytics
11.6.2 Marketing Analytics
11.6.3 Supply-Chain Analytics
11.6.4 Behavioral Analytics
11.6.5 Talent Analytics
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Prescriptive and Predictive Analytics Market Size Forecast by Applications
11.10.1 Finance & Credit
11.10.2 Banking & Investment
11.10.3 Retail
11.10.4 Healthcare & Pharmaceutical
11.10.5 Insurance
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Prescriptive and Predictive Analytics Analysis and Forecast
12.1 Introduction
12.2 Latin America Prescriptive and Predictive Analytics Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Prescriptive and Predictive Analytics Market Size Forecast by Type
12.6.1 Collection Analytics
12.6.2 Marketing Analytics
12.6.3 Supply-Chain Analytics
12.6.4 Behavioral Analytics
12.6.5 Talent Analytics
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Prescriptive and Predictive Analytics Market Size Forecast by Applications
12.10.1 Finance & Credit
12.10.2 Banking & Investment
12.10.3 Retail
12.10.4 Healthcare & Pharmaceutical
12.10.5 Insurance
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Prescriptive and Predictive Analytics Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Prescriptive and Predictive Analytics Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Prescriptive and Predictive Analytics Market Size Forecast by Type
13.6.1 Collection Analytics
13.6.2 Marketing Analytics
13.6.3 Supply-Chain Analytics
13.6.4 Behavioral Analytics
13.6.5 Talent Analytics
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Prescriptive and Predictive Analytics Market Size Forecast by Applications
13.10.1 Finance & Credit
13.10.2 Banking & Investment
13.10.3 Retail
13.10.4 Healthcare & Pharmaceutical
13.10.5 Insurance
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Prescriptive and Predictive Analytics Market: Competitive Dashboard
14.2 Global Prescriptive and Predictive Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Accenture
14.3.2 Oracle
14.3.3 IBM
14.3.4 Microsoft
14.3.5 QlikTech
14.3.6 SAP
14.3.7 SAS Institute
14.3.8 Alteryx
14.3.9 Angoss
14.3.10 Ayata
14.3.11 FICO
14.3.12 Information Builders
14.3.13 Inkiru
14.3.14 KXEN
14.3.15 Megaputer
14.3.16 Revolution Analytics
14.3.17 StatSoft
14.3.18 Splunk Anlytics
14.3.19 Tableau
14.3.20 Teradata
14.3.21 TIBCO
14.3.22 Versium
14.3.23 Pegasystems
14.3.24 Pitney Bowes
14.3.25 Zemantis
