Market Overview:
The global professional SMS and CPaaS market is expected to grow from USD XX million in 2018 to USD XX million by 2030, at a CAGR of XX%. The growth of the market can be attributed to the increasing demand for text messaging services among businesses and the rising penetration of smartphones and tablets. The global professional SMS and CPaaS market is segmented on the basis of type, application, and region. On the basis of type, the market is divided into A2P SMS, CPaaS (voice), CPaaS (video), and CPaaS (message excluding SMS). The A2P SMS segment is expected to account for a major share of the global professional SMS and CPaaS market during the forecast period. This can be attributed to its growing popularity among businesses owing to its low cost as compared with other communication channels such as voice calls or video conferencing. On the basis of application, BFSI accounted for a major share ofthe globalprofessional SMSandCPaasmarket in 2017.
Product Definition:
Professional SMS is a term used to describe text messaging services that are used for business purposes. These services can be delivered through a variety of platforms, including SMS, chatbots, and social media. CPaaS (communications platform as a service) is a type of Professional SMS service that allows businesses to create and manage their own text messaging campaigns. CPaaS platforms provide businesses with the tools they need to send and receive text messages, as well as track the results of their campaigns. The importance of Professional SMS and CPaaS services lies in their ability to help businesses communicate with customers more effectively. By using these services, businesses can reach out to customers quickly and easily, providing them with information or assistance when needed. This can result in better customer service overall and increased sales for the business.
A2P SMS:
Application to Person (A2P) SMS is a service that allows users to send an SMS via applications installed on the user's mobile phone. The A2P messages are sent from the user’s personal account and do not require any additional subscription or number for delivery. These services are usually used by individuals, however, they can also be used by businesses as well in order to deliver promotional messages with a higher degree of accuracy and precision.
CPaaS (Voice):
CPaaS is Customer Relationship Management software that provides a centralized platform for all customer communication. It helps businesses to manage their customers database and automate the sending of messages to those clients who have not responded to your previous communications. CPaaS allows businesses with an existing CRM or email marketing system integration, which can be used for voice as well as SMS campaigns by using Sms API (Application Programming Interface).
Application Insights:
The Banking, Financial Services and Insurance (BFSI) sector dominated the global professional SMS and CPaaS market in 2017. The BFSI sector is expected to be the largest revenue contributor throughout the forecast period. This growth can be attributed to increasing penetration of smartphones, which has resulted in improved customer experience and loyalty programs. Furthermore, regulatory changes such as General Data Protection Regulation (GDPR) have positively impacted business operations by enabling them to communicate with customers more efficiently while protecting their data rights.
The media segment is also expected to grow rapidly over the forecast period owing to increased use of CPaaS for marketing products & services through text messages or sms marketing campaign (previously known as broadcast SMS).
Regional Analysis:
North America dominated the market in 2017. The growth can be attributed to the presence of a large number of global players such as AT&T, T-Mobile, Sprint Corporation and Verizon Wireless. These companies are investing in developing new technologies such as AI and IoT for customer experience improvement. Moreover, these companies are focusing on offering enhanced services by integrating advanced features such as chatbots and voice recognition systems for improved customer experience.
Asia Pacific is expected to emerge as the fastest growing regional market over the forecast period owing to increasing penetration of smartphones coupled with rising adoption of cloud based communication platforms among customers across various industry verticals including BFSI, media & entertainment, retail & e-commerce sectors among others).
Growth Factors:
- Increased demand for text messaging from businesses due to the proliferation of mobile devices and the need for more efficient communication.
- The increasing popularity of cloud-based communications platforms that make it easy to deploy and manage text messaging applications.
- The growing demand for APIs that allow businesses to easily integrate text messaging into their existing applications and workflows.
- Advances in SMS technology that make it easier to send and receive messages, as well as track analytics data related to SMS communications activity.
- The emergence of new use cases for text messaging, such as marketing, customer service, HR management, etc., that can help businesses achieve their goals more efficiently
Scope Of The Report
Report Attributes
Report Details
Report Title
Professional SMS and CPaaS Market Research Report
By Type
A2P SMS, CPaaS (Voice), CPaaS (Video), CPaaS (Message excluding SMS)
By Application
BFSI, Media, Retail, Travel & Leisure, Public Sectors, Logistics, Healthcare, Others
By Companies
Twilio, RingCentral, Infobip, Sinch, Nexmo (Vonage), SAP Digital Interconnect, OpenMarket Inc., Telesign, MessageBird, Bandwidth, IMImobile, Avaya OneCloud, Route Mobile Limited, Kaleyra, Wavy, Zenvia, Vibes, Plivo, CM.com, Mitto, Genesys Telecommunications, Tyntec, ACL Mobile, Soprano Design, Silverstreet BV, Alcatel Lucent Enterprise (ALE), Clickatell, Pontaltech, TXTImpact, Unifonic
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
177
Number of Tables & Figures
124
Customization Available
Yes, the report can be customized as per your need.
Global Professional SMS and CPaaS Market Report Segments:
The global Professional SMS and CPaaS market is segmented on the basis of:
Types
A2P SMS, CPaaS (Voice), CPaaS (Video), CPaaS (Message excluding SMS)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Media, Retail, Travel & Leisure, Public Sectors, Logistics, Healthcare, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Twilio
- RingCentral
- Infobip
- Sinch
- Nexmo (Vonage)
- SAP Digital Interconnect
- OpenMarket Inc.
- Telesign
- MessageBird
- Bandwidth
- IMImobile
- Avaya OneCloud
- Route Mobile Limited
- Kaleyra
- Wavy
- Zenvia
- Vibes
- Plivo
- CM.com
- Mitto
- Genesys Telecommunications
- Tyntec
- ACL Mobile
- Soprano Design
- Silverstreet BV
- Alcatel Lucent Enterprise (ALE)
- Clickatell
- Pontaltech
- TXTImpact
- Unifonic
Highlights of The Professional SMS and CPaaS Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- A2P SMS
- CPaaS (Voice)
- CPaaS (Video)
- CPaaS (Message excluding SMS)
- By Application:
- BFSI
- Media
- Retail
- Travel & Leisure
- Public Sectors
- Logistics
- Healthcare
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Professional SMS and CPaaS Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Professional SMS and CPaaS is a term used to describe a type of messaging service that provides businesses with an automated way to communicate with customers. These services allow businesses to send messages directly to customers' phones, without the need for them to contact the business themselves. This can be useful for keeping customers up-to-date on important information, or responding quickly to any questions or complaints they may have.
Some of the major players in the professional sms and cpaas market are Twilio, RingCentral, Infobip, Sinch, Nexmo (Vonage), SAP Digital Interconnect, OpenMarket Inc., Telesign, MessageBird, Bandwidth, IMImobile, Avaya OneCloud, Route Mobile Limited, Kaleyra, Wavy, Zenvia, Vibes, Plivo, CM.com, Mitto, Genesys Telecommunications, Tyntec, ACL Mobile, Soprano Design, Silverstreet BV, Alcatel Lucent Enterprise (ALE), Clickatell, Pontaltech, TXTImpact, Unifonic.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Professional SMS and CPaaS Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Professional SMS and CPaaS Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Professional SMS and CPaaS Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Professional SMS and CPaaS Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Professional SMS and CPaaS Market Size & Forecast, 2018-2028
4.5.1 Professional SMS and CPaaS Market Size and Y-o-Y Growth
4.5.2 Professional SMS and CPaaS Market Absolute $ Opportunity
Chapter 5 Global Professional SMS and CPaaS Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Professional SMS and CPaaS Market Size Forecast by Type
5.2.1 A2P SMS
5.2.2 CPaaS (Voice)
5.2.3 CPaaS (Video)
5.2.4 CPaaS (Message excluding SMS)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Professional SMS and CPaaS Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Professional SMS and CPaaS Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Media
6.2.3 Retail
6.2.4 Travel & Leisure
6.2.5 Public Sectors
6.2.6 Logistics
6.2.7 Healthcare
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Professional SMS and CPaaS Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Professional SMS and CPaaS Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Professional SMS and CPaaS Analysis and Forecast
9.1 Introduction
9.2 North America Professional SMS and CPaaS Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Professional SMS and CPaaS Market Size Forecast by Type
9.6.1 A2P SMS
9.6.2 CPaaS (Voice)
9.6.3 CPaaS (Video)
9.6.4 CPaaS (Message excluding SMS)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Professional SMS and CPaaS Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Media
9.10.3 Retail
9.10.4 Travel & Leisure
9.10.5 Public Sectors
9.10.6 Logistics
9.10.7 Healthcare
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Professional SMS and CPaaS Analysis and Forecast
10.1 Introduction
10.2 Europe Professional SMS and CPaaS Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Professional SMS and CPaaS Market Size Forecast by Type
10.6.1 A2P SMS
10.6.2 CPaaS (Voice)
10.6.3 CPaaS (Video)
10.6.4 CPaaS (Message excluding SMS)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Professional SMS and CPaaS Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Media
10.10.3 Retail
10.10.4 Travel & Leisure
10.10.5 Public Sectors
10.10.6 Logistics
10.10.7 Healthcare
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Professional SMS and CPaaS Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Professional SMS and CPaaS Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Professional SMS and CPaaS Market Size Forecast by Type
11.6.1 A2P SMS
11.6.2 CPaaS (Voice)
11.6.3 CPaaS (Video)
11.6.4 CPaaS (Message excluding SMS)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Professional SMS and CPaaS Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Media
11.10.3 Retail
11.10.4 Travel & Leisure
11.10.5 Public Sectors
11.10.6 Logistics
11.10.7 Healthcare
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Professional SMS and CPaaS Analysis and Forecast
12.1 Introduction
12.2 Latin America Professional SMS and CPaaS Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Professional SMS and CPaaS Market Size Forecast by Type
12.6.1 A2P SMS
12.6.2 CPaaS (Voice)
12.6.3 CPaaS (Video)
12.6.4 CPaaS (Message excluding SMS)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Professional SMS and CPaaS Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Media
12.10.3 Retail
12.10.4 Travel & Leisure
12.10.5 Public Sectors
12.10.6 Logistics
12.10.7 Healthcare
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Professional SMS and CPaaS Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Professional SMS and CPaaS Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Professional SMS and CPaaS Market Size Forecast by Type
13.6.1 A2P SMS
13.6.2 CPaaS (Voice)
13.6.3 CPaaS (Video)
13.6.4 CPaaS (Message excluding SMS)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Professional SMS and CPaaS Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Media
13.10.3 Retail
13.10.4 Travel & Leisure
13.10.5 Public Sectors
13.10.6 Logistics
13.10.7 Healthcare
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Professional SMS and CPaaS Market: Competitive Dashboard
14.2 Global Professional SMS and CPaaS Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Twilio
14.3.2 RingCentral
14.3.3 Infobip
14.3.4 Sinch
14.3.5 Nexmo (Vonage)
14.3.6 SAP Digital Interconnect
14.3.7 OpenMarket Inc.
14.3.8 Telesign
14.3.9 MessageBird
14.3.10 Bandwidth
14.3.11 IMImobile
14.3.12 Avaya OneCloud
14.3.13 Route Mobile Limited
14.3.14 Kaleyra
14.3.15 Wavy
14.3.16 Zenvia
14.3.17 Vibes
14.3.18 Plivo
14.3.19 CM.com
14.3.20 Mitto
14.3.21 Genesys Telecommunications
14.3.22 Tyntec
14.3.23 ACL Mobile
14.3.24 Soprano Design
14.3.25 Silverstreet BV
14.3.26 Alcatel Lucent Enterprise (ALE)
14.3.27 Clickatell
14.3.28 Pontaltech
14.3.29 TXTImpact
14.3.30 Unifonic
