Market Overview:
The global proximity market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for proximity-based services across different industries, such as retail & e-commerce, healthcare, infrastructural, BFSI and others. Additionally, the growing adoption of smartphones and other mobile devices is also contributing to the growth of this market. The global proximity market can be segmented on the basis of type into Wi-Fi, Bluetooth Low Energy (BLE) Beacon, Near Field Communication (NFC), GPS Geofencing and others. The NFC segment is expected to grow at a high CAGR during the forecast period from 2018 to 2030 due its ability to provide secure communication between two devices over a short distance. On the basis of application, the global proximity market can be divided into retail & e-commerce, healthcare sector,, infrastructural sector,, BFSI sector and others segments. The retail & eCommerce segment is projected witness highest growth rate duringthe forecast period owingto increase in online shopping by consumers worldwide .
Product Definition:
The proximity of something is how close it is to something else. The importance of proximity can vary depending on the context. Sometimes, it can be important to be close to someone in order to communicate with them easily. Other times, it might be important to be close to a resource in order to use it efficiently.
Wi-Fi:
Wi-Fi, or Wireless Fidelity is a wireless technology for communication. It provides a connection between multiple devices using radio frequencies in the 2.4 and 5 GHz range. Wi-Fi Alliance, an organization that sets industry standards for Wi-Fi has published specifications for each of the products such as access points, routers and mobile devices to communicate with other equipment supporting the same frequency band.
BLE Beacon:
BLE beacons are small wireless devices that can broadcast a unique ID and content type to nearby smartphones. They serve as an alternative to Wi-Fi-based proximity solutions, which require additional infrastructure. BLE beacons can also help in enhancing location accuracy by providing real-time information regarding the location of customers using mobile applications.
The global market is expected to witness significant growth over the forecast period owing to increasing adoption of IoT technology.
Application Insights:
The retail & e-commerce segment accounted for the largest market share in 2017 and is projected to expand at a CAGR of XX% from 2018 to 2030. The growing popularity of online shopping has led to an increased number of retailers establishing their physical stores near popular destinations, such as hypermarkets and supermarkets, thereby improving customer convenience. Furthermore, major e-commerce portals are also developing services related to location analytics that enable customers¢â‚¬â„¢ locations be determined with precision using GPS technology. This will help improve the accuracy of product delivery time as well as reduce transportation costs by enabling shipments to be made directly at the time specified by the shipper or receiver without any additional handling fees incurred.
The healthcare segment is anticipated register considerable growth during the forecast period owing proximity technologies being increasingly adopted for asset tracking purposes in hospitals across various regions globally including North America.
Regional Analysis:
North America dominated the global proximity market in 2017. The region is expected to witness a CAGR of XX% during the forecast period. This growth can be attributed to various factors such as increasing smartphone penetration, high-frequency adoption of technology and growing e-commerce industry in the region. Moreover, presence of major players such as Apple Inc., Google LLC, Microsoft Corporation and Samsung Electronics Co., Ltd has driven regional growth significantly.
Asia Pacific is anticipated to emerge as one of the fastest growing regions during the same period owing to increasing disposable income coupled with rising population in countries like India and China among others are driving regional demand for proximity technologies including GPS geofencing, NFC tags & beaconing technology among others).
Growth Factors:
- Increasing demand for proximity marketing from small and medium businesses (SMBs) due to the growing awareness of its potential benefits, such as increased sales, customer loyalty, and brand awareness.
- The increasing use of smartphones and other mobile devices, which are well-suited for proximity marketing campaigns due to their built-in location tracking capabilities.
- The increasing use of beacons and other proximity sensors in retail stores and other commercial venues to deliver targeted content and promotions to customers based on their location within the venue.
- Advances in Bluetooth Low Energy (BLE) technology that allow for more precise targeting of promotional messages based on a customer's current location within a store or venue.
- Growing interest from major brands in using proximity marketing as a way to reach out to customers with special offers or product announcements while they are near one of the company's physical locations
Scope Of The Report
Report Attributes
Report Details
Report Title
Proximity Market Research Report
By Type
Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others
By Application
Retail & E-Commerce, Healthcare, Infrastructural, BFSI, Others
By Companies
Google, Microsoft, Apple, Zebra Technologies, Qualcomm, Inmarket, Swirl Networks, Shopkick, Estimote, Unacast, Bluvision, Roximity, Proxama, Scanbuy
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
209
Number of Tables & Figures
147
Customization Available
Yes, the report can be customized as per your need.
Global Proximity Market Report Segments:
The global Proximity market is segmented on the basis of:
Types
Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail & E-Commerce, Healthcare, Infrastructural, BFSI, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Microsoft
- Apple
- Zebra Technologies
- Qualcomm
- Inmarket
- Swirl Networks
- Shopkick
- Estimote
- Unacast
- Bluvision
- Roximity
- Proxama
- Scanbuy
Highlights of The Proximity Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Wi-Fi
- BLE Beacon
- Near Field Communication (NFC)
- GPS Geofencing
- Others
- By Application:
- Retail & E-Commerce
- Healthcare
- Infrastructural
- BFSI
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Proximity Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Proximity is the physical or emotional closeness of two people.
Some of the major players in the proximity market are Google, Microsoft, Apple, Zebra Technologies, Qualcomm, Inmarket, Swirl Networks, Shopkick, Estimote, Unacast, Bluvision, Roximity, Proxama, Scanbuy.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Proximity Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Proximity Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Proximity Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Proximity Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Proximity Market Size & Forecast, 2018-2028
4.5.1 Proximity Market Size and Y-o-Y Growth
4.5.2 Proximity Market Absolute $ Opportunity
Chapter 5 Global Proximity Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Proximity Market Size Forecast by Type
5.2.1 Wi-Fi
5.2.2 BLE Beacon
5.2.3 Near Field Communication (NFC)
5.2.4 GPS Geofencing
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Proximity Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Proximity Market Size Forecast by Applications
6.2.1 Retail & E-Commerce
6.2.2 Healthcare
6.2.3 Infrastructural
6.2.4 BFSI
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Proximity Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Proximity Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Proximity Analysis and Forecast
9.1 Introduction
9.2 North America Proximity Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Proximity Market Size Forecast by Type
9.6.1 Wi-Fi
9.6.2 BLE Beacon
9.6.3 Near Field Communication (NFC)
9.6.4 GPS Geofencing
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Proximity Market Size Forecast by Applications
9.10.1 Retail & E-Commerce
9.10.2 Healthcare
9.10.3 Infrastructural
9.10.4 BFSI
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Proximity Analysis and Forecast
10.1 Introduction
10.2 Europe Proximity Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Proximity Market Size Forecast by Type
10.6.1 Wi-Fi
10.6.2 BLE Beacon
10.6.3 Near Field Communication (NFC)
10.6.4 GPS Geofencing
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Proximity Market Size Forecast by Applications
10.10.1 Retail & E-Commerce
10.10.2 Healthcare
10.10.3 Infrastructural
10.10.4 BFSI
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Proximity Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Proximity Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Proximity Market Size Forecast by Type
11.6.1 Wi-Fi
11.6.2 BLE Beacon
11.6.3 Near Field Communication (NFC)
11.6.4 GPS Geofencing
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Proximity Market Size Forecast by Applications
11.10.1 Retail & E-Commerce
11.10.2 Healthcare
11.10.3 Infrastructural
11.10.4 BFSI
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Proximity Analysis and Forecast
12.1 Introduction
12.2 Latin America Proximity Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Proximity Market Size Forecast by Type
12.6.1 Wi-Fi
12.6.2 BLE Beacon
12.6.3 Near Field Communication (NFC)
12.6.4 GPS Geofencing
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Proximity Market Size Forecast by Applications
12.10.1 Retail & E-Commerce
12.10.2 Healthcare
12.10.3 Infrastructural
12.10.4 BFSI
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Proximity Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Proximity Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Proximity Market Size Forecast by Type
13.6.1 Wi-Fi
13.6.2 BLE Beacon
13.6.3 Near Field Communication (NFC)
13.6.4 GPS Geofencing
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Proximity Market Size Forecast by Applications
13.10.1 Retail & E-Commerce
13.10.2 Healthcare
13.10.3 Infrastructural
13.10.4 BFSI
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Proximity Market: Competitive Dashboard
14.2 Global Proximity Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Microsoft
14.3.3 Apple
14.3.4 Zebra Technologies
14.3.5 Qualcomm
14.3.6 Inmarket
14.3.7 Swirl Networks
14.3.8 Shopkick
14.3.9 Estimote
14.3.10 Unacast
14.3.11 Bluvision
14.3.12 Roximity
14.3.13 Proxama
14.3.14 Scanbuy
