Market Overview:
Public Affairs and Advocacy Software is a type of software that helps organizations to manage their public affairs and advocacy campaigns. It enables users to create, send, track, and analyze communications with elected officials, the media, and other stakeholders. The global public affairs and advocacy software market is expected to grow from USD 1.02 Billion in 2018 to USD 2.48 Billion by 2030, at a CAGR of 11.8% during the forecast period. The growth of this market can be attributed to the increasing demand for cloud-based public affairs and advocacy software due to its advantages such as low cost of ownership, scalability, easy deployment & upgradation ,and 24/7 availability .
Product Definition:
Public Affairs and Advocacy software is a type of software that helps organizations keep track of their public image, as well as the policies and actions of their opponents. It can help with tasks such as creating press releases, tracking media coverage, and building databases of key stakeholders.
Cloud-Based:
Cloud-based software is a type of software that enables the user to store data on a remote server using the internet as a medium. The cloud-based system stores information in the form of databases and files which can be accessed from any location or device. Cloud based systems are gaining popularity among various organizations owing to benefits such as easy accessibility, cost effectiveness, security & privacy protection and ease of use offered by them.
On-Premises:
On-premises software is a type of computer software that is installed and used on the end users' computers, laptops, tablets or smartphones. The main function of this type of software is to protect the sensitive data present in an organization from external threats such as hackers and cyber criminals. On-premises solutions are mainly preferred by large organizations that have complex public affairs requirements.
Application Insights:
The enterprises segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as an increasing number of public affairs and advocacy software implementation projects by large enterprises, growing concerns about digital transformation, and need for managing complex internal processes.
Nonprofits & associations are also anticipated to exhibit significant growth during the forecast period due to rising awareness among people regarding climate change issues coupled with a surge in demand from environmental organizations for resource mobilization activities. Furthermore, increasing funding initiatives by foundations are further expected to drive market growth across all regions during the study period.
Global public affairs.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to a large number of companies based in this region and growing adoption of GVA software by enterprises for internal communication and collaboration.
The Asia Pacific regional market is anticipated to grow at a rapid pace over the forecast period owing to increasing government initiatives, especially in developing economies such as India and China. For instance, India has implemented several reforms related to Foreign Direct Investment (FDI) that are likely expand investment opportunities for global players operating within this economy. These factors are expected drive demand for GVA software within Asia Pacific during the forecast period.
Growth Factors:
- Increasing demand for transparency and accountability from the government and private organizations
- Rising need to manage public relations effectively
- Proliferation of social media platforms providing a new avenue for communication
- Growing importance of stakeholder management in organizational strategy
- Emergence of big data and its utilization for public affairs
Scope Of The Report
Report Attributes
Report Details
Report Title
Public Affairs and Advocacy Software Market Research Report
By Type
Cloud-Based, On-Premises
By Application
Enterprises, Nonprofits & Associations
By Companies
Phone2Action, NationBuilder, FiscalNote, EveryAction's Digital Tools, Muster, Bloomberg Industry Group, Salsa Labs, DDC Advocacy, actionnetwork.org, Blackbaud, Blue Utopia, BroadStripes, Capitolimpact, CivicEngine, Soft Edge, Crowdpac, Ecanvasser, Engaging Networks, FastDemocracy, LegiStorm, New/Mode, One Click Politics, Gulf Partyline, Quorum, Rally Congress, Whistle Stop Digital
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
164
Number of Tables & Figures
115
Customization Available
Yes, the report can be customized as per your need.
Global Public Affairs and Advocacy Software Market Report Segments:
The global Public Affairs and Advocacy Software market is segmented on the basis of:
Types
Cloud-Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Enterprises, Nonprofits & Associations
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Phone2Action
- NationBuilder
- FiscalNote
- EveryAction's Digital Tools
- Muster
- Bloomberg Industry Group
- Salsa Labs
- DDC Advocacy
- actionnetwork.org
- Blackbaud
- Blue Utopia
- BroadStripes
- Capitolimpact
- CivicEngine
- Soft Edge
- Crowdpac
- Ecanvasser
- Engaging Networks
- FastDemocracy
- LegiStorm
- New/Mode
- One Click Politics
- Gulf Partyline
- Quorum
- Rally Congress
- Whistle Stop Digital
Highlights of The Public Affairs and Advocacy Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premises
- By Application:
- Enterprises
- Nonprofits & Associations
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Public Affairs and Advocacy Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Public affairs and advocacy software is a type of software that helps organizations to manage their public relations and advocacy efforts. This type of software can help organizations to track their media coverage, create targeted communications plans, and track the effectiveness of their outreach efforts.
Some of the key players operating in the public affairs and advocacy software market are Phone2Action, NationBuilder, FiscalNote, EveryAction's Digital Tools, Muster, Bloomberg Industry Group, Salsa Labs, DDC Advocacy, actionnetwork.org, Blackbaud, Blue Utopia, BroadStripes, Capitolimpact, CivicEngine, Soft Edge, Crowdpac, Ecanvasser, Engaging Networks, FastDemocracy, LegiStorm, New/Mode, One Click Politics, Gulf Partyline, Quorum, Rally Congress, Whistle Stop Digital.
The public affairs and advocacy software market is expected to grow at a compound annual growth rate of 11.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Public Affairs and Advocacy Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Public Affairs and Advocacy Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Public Affairs and Advocacy Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Public Affairs and Advocacy Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Public Affairs and Advocacy Software Market Size & Forecast, 2018-2028
4.5.1 Public Affairs and Advocacy Software Market Size and Y-o-Y Growth
4.5.2 Public Affairs and Advocacy Software Market Absolute $ Opportunity
Chapter 5 Global Public Affairs and Advocacy Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Public Affairs and Advocacy Software Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Public Affairs and Advocacy Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Public Affairs and Advocacy Software Market Size Forecast by Applications
6.2.1 Enterprises
6.2.2 Nonprofits & Associations
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Public Affairs and Advocacy Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Public Affairs and Advocacy Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Public Affairs and Advocacy Software Analysis and Forecast
9.1 Introduction
9.2 North America Public Affairs and Advocacy Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Public Affairs and Advocacy Software Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Public Affairs and Advocacy Software Market Size Forecast by Applications
9.10.1 Enterprises
9.10.2 Nonprofits & Associations
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Public Affairs and Advocacy Software Analysis and Forecast
10.1 Introduction
10.2 Europe Public Affairs and Advocacy Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Public Affairs and Advocacy Software Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Public Affairs and Advocacy Software Market Size Forecast by Applications
10.10.1 Enterprises
10.10.2 Nonprofits & Associations
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Public Affairs and Advocacy Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Public Affairs and Advocacy Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Public Affairs and Advocacy Software Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Public Affairs and Advocacy Software Market Size Forecast by Applications
11.10.1 Enterprises
11.10.2 Nonprofits & Associations
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Public Affairs and Advocacy Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Public Affairs and Advocacy Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Public Affairs and Advocacy Software Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Public Affairs and Advocacy Software Market Size Forecast by Applications
12.10.1 Enterprises
12.10.2 Nonprofits & Associations
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Public Affairs and Advocacy Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Public Affairs and Advocacy Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Public Affairs and Advocacy Software Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Public Affairs and Advocacy Software Market Size Forecast by Applications
13.10.1 Enterprises
13.10.2 Nonprofits & Associations
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Public Affairs and Advocacy Software Market: Competitive Dashboard
14.2 Global Public Affairs and Advocacy Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Phone2Action
14.3.2 NationBuilder
14.3.3 FiscalNote
14.3.4 EveryAction's Digital Tools
14.3.5 Muster
14.3.6 Bloomberg Industry Group
14.3.7 Salsa Labs
14.3.8 DDC Advocacy
14.3.9 actionnetwork.org
14.3.10 Blackbaud
14.3.11 Blue Utopia
14.3.12 BroadStripes
14.3.13 Capitolimpact
14.3.14 CivicEngine
14.3.15 Soft Edge
14.3.16 Crowdpac
14.3.17 Ecanvasser
14.3.18 Engaging Networks
14.3.19 FastDemocracy
14.3.20 LegiStorm
14.3.21 New/Mode
14.3.22 One Click Politics
14.3.23 Gulf Partyline
14.3.24 Quorum
14.3.25 Rally Congress
14.3.26 Whistle Stop Digital
