Market Overview:
The global public relation agency service market is expected to grow at a CAGR of 5.8% from 2018 to 2030. The market growth is attributed to the increasing demand for public relation services from large enterprises and SMEs across the globe. The one-stop service segment is expected to dominate the global public relation agency service market during the forecast period, owing to its ability to provide end-to-end solutions under a single roof. However, customized service segment is projected to grow at a higher CAGR during the forecast period, as it offers tailor-made solutions as per client requirements. In terms of application, large enterprises are expected to account for majority of the global public relation agency service market share during the forecast period. This can be attributed due high spending on marketing and communication by these enterprises in order stay ahead of their competitors.
Product Definition:
Public relations (PR) is the management of communication between an organization and its publics. It is the practice of managing communication by using various methods, such as press releases, advertising, publicity stunts, community outreach and lobbying to create a favorable public image for an organization or individual.
One-stop Service:
One-stop service is a term used to define a range of services offered by public relation agencies which include printing and design, media buying, crisis management, advertising and promotion. The one-stop service model has been gaining significant traction in the PR agency market over the past few years owing to its efficiency in handling various client requirements.
The growth of digital marketing across all industry verticals has significantly impacted the usage rate of social media platforms such as Facebook Twitter among others.
Customized Service:
Customized service is a term used in the public relation industry to express that a company or an agency has developed its own style of doing business. It means that the client and/or customer can expect more out of the relationship with this company than just providing communications services. The PR firm takes into consideration all factors, both big and small, which have been important to its clients over time as well as those which are now becoming vital for it to serve its customers better.
Application Insights:
The large enterprises segment held the largest market share in 2017. The segment is expected to witness significant growth over the forecast period owing to the increasing demand for effective communication tools and services among large organizations. Furthermore, growing awareness about effective public relations among enterprises is expected to positively impact market growth over the next eight years.
Small and medium-sized businesses (SMBs) are projected to be one of the fastest-growing segments due largely to their ability provide affordable PR services as compared with other regional markets. SMBs can also affordably reach a global audience through online channels thereby providing them access information related directly affect their purchasing decisions regarding products or services offered by companies operating in that region.
Regional Analysis:
North America dominated the global public relation agency service market in 2017. The growth of this region can be attributed to the presence of a large number of prominent agencies offering PR services on a one-stop basis. For instance, Burson-Marsteller and FleishmanHillard are headquartered in North America and have offices across almost every country in the world. These companies offer one-stop services for strategic communication, crisis management, marketing communications and digital PR among others.
Growth Factors:
- Increasing demand for PR services from small and medium-sized businesses
- The growing importance of online PR and social media marketing
- Increased use of content marketing by businesses
- More companies outsourcing their PR needs to specialist agencies
- Greater focus on measurement and ROI by PR professionals
Scope Of The Report
Report Attributes
Report Details
Report Title
Public Relation Agency Service Market Research Report
By Type
One-stop Service, Customized Service
By Application
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
By Companies
Edelman, Weber Shandwick, Fleishman Hillard, Ketchum Public Relations, Burson-Marsteller, MSL, Hill+Knowlton Strategies, Ogilvy, BlueFocus, Cohn & Wolfe
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
132
Number of Tables & Figures
93
Customization Available
Yes, the report can be customized as per your need.
Global Public Relation Agency Service Market Report Segments:
The global Public Relation Agency Service market is segmented on the basis of:
Types
One-stop Service, Customized Service
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Edelman
- Weber Shandwick
- Fleishman Hillard
- Ketchum Public Relations
- Burson-Marsteller
- MSL
- Hill+Knowlton Strategies
- Ogilvy
- BlueFocus
- Cohn & Wolfe
Highlights of The Public Relation Agency Service Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- One-stop Service
- Customized Service
- By Application:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Public Relation Agency Service Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Public Relation Agency Service is a type of public relations that refers to the practice of managing relationships with the media.
Some of the major companies in the public relation agency service market are Edelman, Weber Shandwick, Fleishman Hillard, Ketchum Public Relations, Burson-Marsteller, MSL, Hill+Knowlton Strategies, Ogilvy, BlueFocus, Cohn & Wolfe.
The public relation agency service market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Public Relation Agency Service Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Public Relation Agency Service Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Public Relation Agency Service Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Public Relation Agency Service Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Public Relation Agency Service Market Size & Forecast, 2018-2028
4.5.1 Public Relation Agency Service Market Size and Y-o-Y Growth
4.5.2 Public Relation Agency Service Market Absolute $ Opportunity
Chapter 5 Global Public Relation Agency Service Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Public Relation Agency Service Market Size Forecast by Type
5.2.1 One-stop Service
5.2.2 Customized Service
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Public Relation Agency Service Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Public Relation Agency Service Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Public Relation Agency Service Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Public Relation Agency Service Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Public Relation Agency Service Analysis and Forecast
9.1 Introduction
9.2 North America Public Relation Agency Service Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Public Relation Agency Service Market Size Forecast by Type
9.6.1 One-stop Service
9.6.2 Customized Service
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Public Relation Agency Service Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Public Relation Agency Service Analysis and Forecast
10.1 Introduction
10.2 Europe Public Relation Agency Service Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Public Relation Agency Service Market Size Forecast by Type
10.6.1 One-stop Service
10.6.2 Customized Service
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Public Relation Agency Service Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Public Relation Agency Service Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Public Relation Agency Service Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Public Relation Agency Service Market Size Forecast by Type
11.6.1 One-stop Service
11.6.2 Customized Service
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Public Relation Agency Service Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Public Relation Agency Service Analysis and Forecast
12.1 Introduction
12.2 Latin America Public Relation Agency Service Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Public Relation Agency Service Market Size Forecast by Type
12.6.1 One-stop Service
12.6.2 Customized Service
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Public Relation Agency Service Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Public Relation Agency Service Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Public Relation Agency Service Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Public Relation Agency Service Market Size Forecast by Type
13.6.1 One-stop Service
13.6.2 Customized Service
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Public Relation Agency Service Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Public Relation Agency Service Market: Competitive Dashboard
14.2 Global Public Relation Agency Service Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Edelman
14.3.2 Weber Shandwick
14.3.3 Fleishman Hillard
14.3.4 Ketchum Public Relations
14.3.5 Burson-Marsteller
14.3.6 MSL
14.3.7 Hill+Knowlton Strategies
14.3.8 Ogilvy
14.3.9 BlueFocus
14.3.10 Cohn & Wolfe
