Market Overview:
The global public relations market is expected to grow from USD 9.02 billion in 2018 to USD 13.06 billion by 2030, at a CAGR of 5.1% from 2018 to 2030. The growth of the global public relations market can be attributed to the increasing demand for PR services from government, enterprises, and individuals across the globe.
Product Definition:
Public relations (PR) is the practice of managing the spread of information between an organization and the public. It is commonly understood to be a strategic communication process that builds and maintains favorable public image for an organization or individual.
Private PR Firms:
Private Public Relations firms are also known as third party PR agencies. They are not employed by the company doing the public relations but they act as an independent agency assisting both companies and organizations to strengthen their relationships with target audiences. These firms do not charge for their services in addition to a percentage of the earnings received from the client's business they also help in generating new business for their clients through various marketing techniques such as press release, article writing and other promotional activities.
Public PR Firms:
Public relations firms are businesses that work on a non-exclusive basis and they represent a company or an organization's public image. These firms act as communicators and their role is to create, build, manage or restore the company/organization's reputation in the eyes of the target audience through various communication activities such as writing press releases, creating media kits, etc.
Application Insights:
The government application segment accounted for the largest revenue share in 2017 and is projected to expand at a steady CAGR over the forecast period. The growth can be attributed to increasing demand for public relations services by governments across the world, especially in developing countries like India and China. These countries are witnessing an increase in investments from various industries, which is expected to boost spending on public relations activities over the coming years.
The enterprises segment was valued at USD 846 million in 2017 owing to growing awareness among companies about their image rehabilitation post-recession era of 2008-2009. Public Relations firms are now acting as advisors to companies regarding crisis management & media training & handling issues related with it; this has led them towards becoming integral parts of corporate communications teams worldwide.
Regional Analysis:
North America dominated the global public relations market in 2017. The U.S., in particular, is one of the most lucrative markets for public relations firms as it has a well-established and developed economy along with a large number of prominent companies based there. Moreover, high awareness levels about corporate social responsibility among businesses operating within North America are expected to further fuel growth over the forecast period.
Asia Pacific is anticipated to be one of the fastest growing regional markets during the forecast period owing to increasing demand from emerging countries such as China and India due to their rapidly developing economies and expanding population bases.
Growth Factors:
- Increasing demand for PR services from small businesses and startups
- Proliferation of digital and social media channels
- Growing importance of content marketing
- Increased use of influencer marketing
- Emergence of new PR technologies and platforms
Scope Of The Report
Report Attributes
Report Details
Report Title
Public Relations Market Research Report
By Type
Private PR Firms, Public PR Firms
By Application
Government, Enterprises, Individuals
By Companies
DJE, IPG, Omnicom, Publicis, WPP, APCO, Coyne PR, Bell Pottinger, Dentsu, FTI Consulting, Havas, Hopscotch Group, Huntsworth, KREAB, Mikhailov & Partners, MMWPR
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
245
Number of Tables & Figures
172
Customization Available
Yes, the report can be customized as per your need.
Global Public Relations Market Report Segments:
The global Public Relations market is segmented on the basis of:
Types
Private PR Firms, Public PR Firms
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Government, Enterprises, Individuals
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- DJE
- IPG
- Omnicom
- Publicis
- WPP
- APCO
- Coyne PR
- Bell Pottinger
- Dentsu
- FTI Consulting
- Havas
- Hopscotch Group
- Huntsworth
- KREAB
- Mikhailov & Partners
- MMWPR
Highlights of The Public Relations Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Private PR Firms
- Public PR Firms
- By Application:
- Government
- Enterprises
- Individuals
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Public Relations Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Public relations is the practice of managing relationships with the public, especially through the distribution of information. Public relations professionals work to create a positive image for their clients and help them achieve their goals by developing and executing strategies that promote understanding and support from the public.
Some of the key players operating in the public relations market are DJE, IPG, Omnicom, Publicis, WPP, APCO, Coyne PR, Bell Pottinger, Dentsu, FTI Consulting, Havas, Hopscotch Group, Huntsworth, KREAB, Mikhailov & Partners, MMWPR.
The public relations market is expected to register a CAGR of 5.1%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Public Relations Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Public Relations Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Public Relations Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Public Relations Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Public Relations Market Size & Forecast, 2020-2028
4.5.1 Public Relations Market Size and Y-o-Y Growth
4.5.2 Public Relations Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Private PR Firms
5.2.2 Public PR Firms
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Government
6.2.2 Enterprises
6.2.3 Individuals
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Public Relations Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Public Relations Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Private PR Firms
9.6.2 Public PR Firms
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Government
9.10.2 Enterprises
9.10.3 Individuals
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Private PR Firms
10.6.2 Public PR Firms
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Government
10.10.2 Enterprises
10.10.3 Individuals
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Private PR Firms
11.6.2 Public PR Firms
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Government
11.10.2 Enterprises
11.10.3 Individuals
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Private PR Firms
12.6.2 Public PR Firms
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Government
12.10.2 Enterprises
12.10.3 Individuals
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Private PR Firms
13.6.2 Public PR Firms
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Government
13.10.2 Enterprises
13.10.3 Individuals
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Public Relations Market: Competitive Dashboard
14.2 Global Public Relations Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 DJE
14.3.2 IPG
14.3.3 Omnicom
14.3.4 Publicis
14.3.5 WPP
14.3.6 APCO
14.3.7 Coyne PR
14.3.8 Bell Pottinger
14.3.9 Dentsu
14.3.10 FTI Consulting
14.3.11 Havas
14.3.12 Hopscotch Group
14.3.13 Huntsworth
14.3.14 KREAB
14.3.15 Mikhailov & Partners
14.3.16 MMWPR
