Market Overview:
The global publisher advertising server software market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for programmatic advertising and the growing number of digital publishers. In addition, the increasing use of ad blockers by consumers is also contributing to the growth of this market. On-premises publisher advertising server software held a major share of the global publisher advertising server software market in 2017 and is expected to continue its dominance during the forecast period. This can be attributed to its advantages such as better security and control over data compared with cloud-based solutions.
Product Definition:
Publisher advertising server software is a type of software that helps publishers sell and manage advertising space on their websites. It can automate the process of finding and selling ad space, as well as help to track how effective the ads are in terms of generating traffic and leads. This type of software is important for publishers because it can help them make more money from their website by selling ad space, as well as helping them to track the performance of those ads.
Cloud Based:
Cloud-based software is a collection of on-demand services and applications that provide shared processing, pooling resources, and virtualization to reduce the cost of hardware. The service is provided over the internet by using dedicated or shared computing resources. Cloud based solutions are gaining popularity among end users as it offers benefits such as easy accessibility from any location, real time data tracking & analytics along with hassle free maintenance.
On-premises:
On-premises is a term used for referring to the software and data that are stored on the end user's computer system. The information can be accessed by authorized users only. An On-premises solution does not require an internet connection, hence it is also known as “Offline” or “Non-Online” solutions.
Application Insights:
The software is used by publishers to manage their campaigns, optimize ad performance and increase revenue. The largest enterprises are using the platform for in-house publishing while the small and medium-sized enterprises (SMEs) use it for out-of-house publishing. The SMEs have been found to be more inclined towards adopting publisher platforms as they offer a cost-effective advertising solution with high scalability capabilities.
The large enterprises segment held around 60% of the overall market share in 2017 owing to factors such as extensive usage across multiple departments within an organization, wider scope of application and strong support from management. However, smaller organizations also use these services; it is just that they lack the resources required by larger companies thus making them dependent on third party platforms for managing their ads campaigns efficiently.
Cloud based solutions provide users with a set of tools through which they can create ad units, customize them according to their requirements.
Regional Analysis:
North America publisher advertising server software market accounted for the largest revenue share in 2017. The U.S., as a prominent media and entertainment hub, has witnessed significant growth in digital publishing over the past few years. This trend is expected to continue over the forecast period, thereby driving regional growth.
Growth Factors:
- Increasing demand for programmatic advertising: The publisher advertising server software market is expected to benefit from the increasing demand for programmatic advertising. Programmatic advertising allows buyers and sellers to transact business in an automated fashion, through the use of algorithms and software. This helps reduce the time taken to purchase ad space, and also increases transparency and efficiency in the ad buying process.
- Rising number of digital media publishers: The publisher advertising server software market is expected to benefit from the rising number of digital media publishers. With more people consuming content online, there is a corresponding increase in demand for ad space on these platforms. This is providing opportunities for players in the publisher advertising server software market to capitalize on this growth potential.
- Emergence of new technologies: The publisheradvertising serversoftwaremarketisexpectedtobenefitfromtheemergenceofnewtechnologiessuchasmobileadservingandreal-timebidding(RTB).Mobileadservingallowsads tobeplacedonmobilewebsitesandapps,whileRTBallowsthebuyingandsellingofadsina real-timefashionbasedonthestatusofthesiteandrelevanceoftheadvertiser’smessageatthe momentofpurchase。Boththese technologiesservetoincreaseefficiencyandtransparencyinthedigitaladvertisingmarketplace。
Scope Of The Report
Report Attributes
Report Details
Report Title
Publisher Advertising Server Software Market Research Report
By Type
Cloud Based, On-premises
By Application
SMEs, Large Enterprises
By Companies
Google, Media.net, AdPushup, ZEDO, AdButler, Broadstreet, Kevel, Insticator, OpenX, Rubicon Project, Epom, AOL, RhythmOne, Placements.io, AdGlare, OrbitSoft, TrafficManager, Balihoo, AdsHelper, Adzerk, UpRival, Admixer.Networks
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
132
Number of Tables & Figures
93
Customization Available
Yes, the report can be customized as per your need.
Global Publisher Advertising Server Software Market Report Segments:
The global Publisher Advertising Server Software market is segmented on the basis of:
Types
Cloud Based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Media.net
- AdPushup
- ZEDO
- AdButler
- Broadstreet
- Kevel
- Insticator
- OpenX
- Rubicon Project
- Epom
- AOL
- RhythmOne
- Placements.io
- AdGlare
- OrbitSoft
- TrafficManager
- Balihoo
- AdsHelper
- Adzerk
- UpRival
- Admixer.Networks
Highlights of The Publisher Advertising Server Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-premises
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Publisher Advertising Server Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Publisher advertising server software is a type of software that helps publishers manage their ad campaigns. It allows publishers to track and analyze their ad campaigns, as well as generate reports on the performance of those campaigns. Publisher advertising server software can also help publishers set up automated bidding processes for their ads, which can help them get more accurate pricing for their ads.
Some of the major companies in the publisher advertising server software market are Google, Media.net, AdPushup, ZEDO, AdButler, Broadstreet, Kevel, Insticator, OpenX, Rubicon Project, Epom, AOL, RhythmOne, Placements.io, AdGlare, OrbitSoft, TrafficManager, Balihoo, AdsHelper, Adzerk, UpRival, Admixer.Networks.
The publisher advertising server software market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Publisher Advertising Server Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Publisher Advertising Server Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Publisher Advertising Server Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Publisher Advertising Server Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Publisher Advertising Server Software Market Size & Forecast, 2020-2028
4.5.1 Publisher Advertising Server Software Market Size and Y-o-Y Growth
4.5.2 Publisher Advertising Server Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Publisher Advertising Server Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Publisher Advertising Server Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Publisher Advertising Server Software Market: Competitive Dashboard
14.2 Global Publisher Advertising Server Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Media.net
14.3.3 AdPushup
14.3.4 ZEDO
14.3.5 AdButler
14.3.6 Broadstreet
14.3.7 Kevel
14.3.8 Insticator
14.3.9 OpenX
14.3.10 Rubicon Project
14.3.11 Epom
14.3.12 AOL
14.3.13 RhythmOne
14.3.14 Placements.io
14.3.15 AdGlare
14.3.16 OrbitSoft
14.3.17 TrafficManager
14.3.18 Balihoo
14.3.19 AdsHelper
14.3.20 Adzerk
14.3.21 UpRival
14.3.22 Admixer.Networks
