Market Overview:
The global push notification software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for push notifications from large enterprises and SMEs across different regions. Additionally, the growing trend of BYOD (Bring Your Own Device) is also contributing to the growth of this market. On-premises push notification software held a major share of the global push notification software market in 2017 and is expected to continue its dominance during the forecast period. This can be attributed to its advantages such as better security and control over data compared to cloud-based solutions.
Product Definition:
Push notification software is a type of messaging software that allows messages to be sent to mobile devices even when the user is not actively using the device. This type of messaging can be used for a variety of purposes, including marketing, customer service, and notifications from other applications on the device.
On-Premises:
On-premises push notification software is a solution that enables enterprises to send messages to their mobile devices and computers directly, without going through the cloud. It's an old technology but has been gaining importance recently due to its security and privacy benefits. On-premises solutions are installed on the end user’s device; it does not go through the cloud, hence there is no risk of it being hacked or stolen.
Cloud Based:
Cloud based push notification software is a service that allows users to send messages to subscribers using their mobile devices. The messages are sent through the internet and do not require any additional infrastructure other than the internet connection of the user. Cloud based push notification software uses several technologies including SaaS, PaaS, and IaaS for delivering notifications.
Application Insights:
The large enterprise segment dominated the market in 2017 and is expected to maintain its dominance over the forecast period. Large enterprises usually have a robust infrastructure, which enables them to process push notifications effectively. They also have a well-established internal communication channel that helps them deliver mNPNS messages to employees quickly. The use of push notification software by large enterprises has become essential owing to their constant engagement with customers through digital channels, mobile devices and social media platforms. As a result, they require real-time information from suppliers or partners about product or service related issues so that necessary corrective measures can be taken immediately.
Regional Analysis:
North America was the leading revenue contributor in 2016 and is anticipated to maintain its position over the forecast period. The region has been witnessing an increasing adoption of push notification software by enterprises for communication with their customers. This trend is expected to continue over the next seven years, which can be attributed to various factors such as high disposable income, increased use of smartphones among consumers, and presence of major technology companies in North America.
The Asia Pacific market for global push notification software is projected to witness significant growth during the forecast period owing to several initiatives undertaken by governments across countries such as India and China for improving public safety through effective disaster management systems coupled with improved information dissemination channels between citizens and government agencies. These factors are expected contribute towards increased adoption rates of global push notification software solutions in this region over the next seven years.
Growth Factors:
- Increasing demand for push notifications from small and medium businesses (SMBs) due to the increasing penetration of smartphones and tablets.
- Rapid growth in mobile commerce (m-commerce) and the growing trend of using push notifications for promotional purposes by retailers.
- Proliferation of location-based services (LBS), which are used to send targeted push notifications based on a user's current location or preferences.
- Increased use of push notifications by enterprises for internal communication and collaboration purposes, as well as for marketing their products/services to customers/prospects.
- The growing popularity of wearable devices such as smartwatches, which provide an additional platform on which users can receive push notifications
Scope Of The Report
Report Attributes
Report Details
Report Title
Push Notification Software Market Research Report
By Type
On-Premises, Cloud Based
By Application
Large Enterprised, SMEs
By Companies
Enghouse Networks (Enghouse Systems), OneSignal, Wingify, Agile CRM, Google, Team App, IZooto, Amazon Web Services, Braze, PushEngage, Localytics, CleverTap, WebEngage, TWILIO
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
218
Number of Tables & Figures
153
Customization Available
Yes, the report can be customized as per your need.
Global Push Notification Software Market Report Segments:
The global Push Notification Software market is segmented on the basis of:
Types
On-Premises, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprised, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Enghouse Networks (Enghouse Systems)
- OneSignal
- Wingify
- Agile CRM
- Google
- Team App
- IZooto
- Amazon Web Services
- Braze
- PushEngage
- Localytics
- CleverTap
- WebEngage
- TWILIO
Highlights of The Push Notification Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premises
- Cloud Based
- By Application:
- Large Enterprised
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Push Notification Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Push notification software is a type of application that sends notifications to users' devices when specific events occur. Push notifications can be used, for example, to notify users about new messages in their inbox, updates to a product they are interested in, or changes to the weather.
Some of the major players in the push notification software market are Enghouse Networks (Enghouse Systems), OneSignal, Wingify, Agile CRM, Google, Team App, IZooto, Amazon Web Services, Braze, PushEngage, Localytics, CleverTap, WebEngage, TWILIO.
The push notification software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Push Notification Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Push Notification Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Push Notification Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Push Notification Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Push Notification Software Market Size & Forecast, 2018-2028
4.5.1 Push Notification Software Market Size and Y-o-Y Growth
4.5.2 Push Notification Software Market Absolute $ Opportunity
Chapter 5 Global Push Notification Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Push Notification Software Market Size Forecast by Type
5.2.1 On-Premises
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Push Notification Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Push Notification Software Market Size Forecast by Applications
6.2.1 Large Enterprised
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Push Notification Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Push Notification Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Push Notification Software Analysis and Forecast
9.1 Introduction
9.2 North America Push Notification Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Push Notification Software Market Size Forecast by Type
9.6.1 On-Premises
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Push Notification Software Market Size Forecast by Applications
9.10.1 Large Enterprised
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Push Notification Software Analysis and Forecast
10.1 Introduction
10.2 Europe Push Notification Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Push Notification Software Market Size Forecast by Type
10.6.1 On-Premises
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Push Notification Software Market Size Forecast by Applications
10.10.1 Large Enterprised
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Push Notification Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Push Notification Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Push Notification Software Market Size Forecast by Type
11.6.1 On-Premises
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Push Notification Software Market Size Forecast by Applications
11.10.1 Large Enterprised
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Push Notification Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Push Notification Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Push Notification Software Market Size Forecast by Type
12.6.1 On-Premises
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Push Notification Software Market Size Forecast by Applications
12.10.1 Large Enterprised
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Push Notification Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Push Notification Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Push Notification Software Market Size Forecast by Type
13.6.1 On-Premises
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Push Notification Software Market Size Forecast by Applications
13.10.1 Large Enterprised
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Push Notification Software Market: Competitive Dashboard
14.2 Global Push Notification Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Enghouse Networks (Enghouse Systems)
14.3.2 OneSignal
14.3.3 Wingify
14.3.4 Agile CRM
14.3.5 Google
14.3.6 Team App
14.3.7 IZooto
14.3.8 Amazon Web Services
14.3.9 Braze
14.3.10 PushEngage
14.3.11 Localytics
14.3.12 CleverTap
14.3.13 WebEngage
14.3.14 TWILIO
