Industry Growth Insights published a new data on “Real-time Bidding (RTB) Market”. The research report is titled “Real-time Bidding (RTB) Market research by Types (Open Auction, Invited Auction), By Applications (Media and Entertainment, Games, Retail and Ecommerce, Others), By Players/Companies Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Real-time Bidding (RTB) Market Research Report
By Type
Open Auction, Invited Auction
By Application
Media and Entertainment, Games, Retail and Ecommerce, Others
By Companies
Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
169
Number of Tables & Figures
119
Customization Available
Yes, the report can be customized as per your need.
 Industry Outlook.svg)
Global Real-time Bidding (RTB) Market Report Segments:
The global Real-time Bidding (RTB) market is segmented on the basis of:
Types
Open Auction, Invited Auction
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Media and Entertainment, Games, Retail and Ecommerce, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- WPP
- Adobe
- Facebook
- Twitter (Mopub)
- Verizon Media
- Criteo
- Smaato
- Yandex
- Rubicon Project
- Pubmatic
- Salesforce
- Mediamath
- Appnexus (A Xandr Company)
- Platform One
- Match2one
 Market Overview.svg)
Highlights of The Real-time Bidding (RTB) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Open Auction
- Invited Auction
- By Application:
- Media and Entertainment
- Games
- Retail and Ecommerce
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Real-time Bidding (RTB) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Real-time bidding (RTB) is a technology that allows advertisers to bid on ads in real time as they are being served. This means that the advertiser can see how much money other advertisers are spending on the same ad, and can make bids accordingly.
Some of the key players operating in the real-time bidding (rtb) market are Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato, Yandex, Rubicon Project, Pubmatic, Salesforce, Mediamath, Appnexus (A Xandr Company), Platform One, Match2one.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Real-time Bidding (RTB) Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Real-time Bidding (RTB) Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Real-time Bidding (RTB) Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Real-time Bidding (RTB) Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Real-time Bidding (RTB) Market Size & Forecast, 2018-2028
4.5.1 Real-time Bidding (RTB) Market Size and Y-o-Y Growth
4.5.2 Real-time Bidding (RTB) Market Absolute $ Opportunity
Chapter 5 Global Real-time Bidding (RTB) Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Real-time Bidding (RTB) Market Size Forecast by Type
5.2.1 Open Auction
5.2.2 Invited Auction
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Real-time Bidding (RTB) Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Real-time Bidding (RTB) Market Size Forecast by Applications
6.2.1 Media and Entertainment
6.2.2 Games
6.2.3 Retail and Ecommerce
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Real-time Bidding (RTB) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Real-time Bidding (RTB) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Real-time Bidding (RTB) Analysis and Forecast
9.1 Introduction
9.2 North America Real-time Bidding (RTB) Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Real-time Bidding (RTB) Market Size Forecast by Type
9.6.1 Open Auction
9.6.2 Invited Auction
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Real-time Bidding (RTB) Market Size Forecast by Applications
9.10.1 Media and Entertainment
9.10.2 Games
9.10.3 Retail and Ecommerce
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Real-time Bidding (RTB) Analysis and Forecast
10.1 Introduction
10.2 Europe Real-time Bidding (RTB) Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Real-time Bidding (RTB) Market Size Forecast by Type
10.6.1 Open Auction
10.6.2 Invited Auction
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Real-time Bidding (RTB) Market Size Forecast by Applications
10.10.1 Media and Entertainment
10.10.2 Games
10.10.3 Retail and Ecommerce
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Real-time Bidding (RTB) Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Real-time Bidding (RTB) Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Real-time Bidding (RTB) Market Size Forecast by Type
11.6.1 Open Auction
11.6.2 Invited Auction
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Real-time Bidding (RTB) Market Size Forecast by Applications
11.10.1 Media and Entertainment
11.10.2 Games
11.10.3 Retail and Ecommerce
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Real-time Bidding (RTB) Analysis and Forecast
12.1 Introduction
12.2 Latin America Real-time Bidding (RTB) Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Real-time Bidding (RTB) Market Size Forecast by Type
12.6.1 Open Auction
12.6.2 Invited Auction
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Real-time Bidding (RTB) Market Size Forecast by Applications
12.10.1 Media and Entertainment
12.10.2 Games
12.10.3 Retail and Ecommerce
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Real-time Bidding (RTB) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Real-time Bidding (RTB) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Real-time Bidding (RTB) Market Size Forecast by Type
13.6.1 Open Auction
13.6.2 Invited Auction
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Real-time Bidding (RTB) Market Size Forecast by Applications
13.10.1 Media and Entertainment
13.10.2 Games
13.10.3 Retail and Ecommerce
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Real-time Bidding (RTB) Market: Competitive Dashboard
14.2 Global Real-time Bidding (RTB) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 WPP
14.3.3 Adobe
14.3.4 Facebook
14.3.5 Twitter (Mopub)
14.3.6 Verizon Media
14.3.7 Criteo
14.3.8 Smaato
14.3.9 Yandex
14.3.10 Rubicon Project
14.3.11 Pubmatic
14.3.12 Salesforce
14.3.13 Mediamath
14.3.14 Appnexus (A Xandr Company)
14.3.15 Platform One
14.3.16 Match2one
