Market Overview:
Global real-time bidding (RTB) technology market is expected to grow at a CAGR of XX% during the forecast period 2018-2030. The global RTB technology market was valued at US$ XX Mn in 2016 and is projected to reach US$XX Mn by 2030. The growth of the global RTB technology market can be attributed to various factors such as increasing adoption of RTB by small and medium businesses, growing demand for programmatic advertising, and rising number of mobile users. However, lack of awareness about RTB among advertisers and publishers is restraining the growth of this market. On the basis of type, the global real-time bidding (RTB) technology market has been segmented into open auction and invited auction. The open auction segment accounted for a major share in the global RTB technology market in 2016 owing to its transparency and higher returns on investment as compared to invited auctions. However, due to increasing fraudulent activities in open auctions, many players are shifting towards invite-only auctions which offer more security against frauds. This is expected to fuel the growth of this segment during the forecast period 2018-2030.
 Technology Industry Outlook.svg)
Product Definition:
Real-time bidding (RTB) is an automated process that uses technology to buy and sell digital ad inventory in real time. The technology allows buyers to bid on ad space as it becomes available, instead of having to wait for a pre-determined auction period. RTB also allows sellers to offer their ad space on a impression-by-impression basis, which helps them maximize the value of their inventory.
Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027:
Global Real-Time Bidding (RTB) Technology market is expected to grow at a significant rate over the forecast period. The key drivers for this technology are increasing adoption of RTB platforms by advertising and media companies, growing need for real-time buying & selling ads across multiple screens, and cost efficiency offered by RTB technology.
Open:
The Open and its usage in RTB technology market is a protocol that enables buyers and sellers to communicate directly. It provides an open platform for all the vendors (buyers & sellers) to list their goods on online platforms, which are later used by other participants in the Open Bidding Market (OBM) for trading purposes.
Application Insights:
The media and entertainment segment accounted for the largest market share of over 30% in 2016. The RTB technology is widely used by media and entertainment companies to manage their advertising campaigns on a real-time basis. This has led to an increase in the adoption of this technology by various players in this industry, especially digital agencies that work with these companies on a day-to-day basis.
The games segment is expected to grow at the highest CAGR during forecast years owing to its increasing usage across different industries such as retail, e-commerce, travel & luxury, mobile apps among others which require real time data for decision making purposes. Real time bidding allows advertisers to target specific groups of consumers based on their interests thereby driving its adoption across different application industries worldwide.
Regional Analysis:
North America dominated the global market in 2018 and is expected to continue its dominance over the forecast period. The growth can be attributed to various factors such as increasing adoption of RTB technology by media and entertainment companies, high disposable income of consumers, and presence of major market players in this region. Moreover, growing demand for real-time bidding from travel & leisure industry is also anticipated to drive regional growth over the forecast period.
Asia Pacific region is projected to witness significant growth during the forecast years owing to rising number of smartphone users across countries such as India, China, Japan etc., which will lead towards an increase in app downloads for mobile devices. This factor will boost demand for RTB technology among advertisers so that they can target their ads accordingly based on a geographical location associated with each device address (i.e., country). Such trends are likely contribute towards regional growth during the estimated time span from 2019 To 2021 And beyond 2030 if not sooner!.
Growth Factors:
- Increasing demand for programmatic buying by advertisers and publishers
- Rising adoption of RTB by small and medium-sized businesses (SMBs)
- Proliferation of mobile devices and apps that offer opportunities for RTB
- Emergence of new ad exchanges and supply-side platforms (SSPs)
- Growing sophistication of buyers and sellers in the RTB market
Scope Of The Report
Report Attributes
Report Details
Report Title
Real-Time Bidding (RTB) Technology Market Research Report
By Type
Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027, Open, Invited
By Application
Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027, Media and Entertainment, Games, Retail and E-Commerce, Travel and Luxury, Mobile Apps
By Companies
Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
128
Number of Tables & Figures
90
Customization Available
Yes, the report can be customized as per your need.
Global Real-Time Bidding (RTB) Technology Market Report Segments:
The global Real-Time Bidding (RTB) Technology market is segmented on the basis of:
Types
Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027, Open, Invited
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027, Media and Entertainment, Games, Retail and E-Commerce, Travel and Luxury, Mobile Apps
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- WPP plc
- Adobe
- CRITEO ADVERTISING
- Facebook
- PubMatic
- Smaato
- Yandex
- Salesforce
- Rubicon Project
 Technology Market Overview.svg)
Highlights of The Real-Time Bidding (RTB) Technology Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
- Open
- Invited
- By Application:
- Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
- Media and Entertainment
- Games
- Retail and E-Commerce
- Travel and Luxury
- Mobile Apps
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Real-Time Bidding (RTB) Technology Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Technology Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Real-time bidding (RTB) technology is a way to buy and sell advertising space on the web. It allows advertisers to place bids for ad space in real time, as opposed to waiting for an auction to end. This makes it easier for businesses to find the right ads and reduces wasted ad spend.
Some of the major companies in the real-time bidding (rtb) technology market are Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex, Salesforce, Rubicon Project.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Real-Time Bidding (RTB) Technology Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Real-Time Bidding (RTB) Technology Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Real-Time Bidding (RTB) Technology Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Real-Time Bidding (RTB) Technology Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Real-Time Bidding (RTB) Technology Market Size & Forecast, 2018-2028
4.5.1 Real-Time Bidding (RTB) Technology Market Size and Y-o-Y Growth
4.5.2 Real-Time Bidding (RTB) Technology Market Absolute $ Opportunity
Chapter 5 Global Real-Time Bidding (RTB) Technology Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Real-Time Bidding (RTB) Technology Market Size Forecast by Type
5.2.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
5.2.2 Open
5.2.3 Invited
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Real-Time Bidding (RTB) Technology Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Real-Time Bidding (RTB) Technology Market Size Forecast by Applications
6.2.1 Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
6.2.2 Media and Entertainment
6.2.3 Games
6.2.4 Retail and E-Commerce
6.2.5 Travel and Luxury
6.2.6 Mobile Apps
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Real-Time Bidding (RTB) Technology Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Real-Time Bidding (RTB) Technology Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Real-Time Bidding (RTB) Technology Analysis and Forecast
9.1 Introduction
9.2 North America Real-Time Bidding (RTB) Technology Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Real-Time Bidding (RTB) Technology Market Size Forecast by Type
9.6.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
9.6.2 Open
9.6.3 Invited
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Real-Time Bidding (RTB) Technology Market Size Forecast by Applications
9.10.1 Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
9.10.2 Media and Entertainment
9.10.3 Games
9.10.4 Retail and E-Commerce
9.10.5 Travel and Luxury
9.10.6 Mobile Apps
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Real-Time Bidding (RTB) Technology Analysis and Forecast
10.1 Introduction
10.2 Europe Real-Time Bidding (RTB) Technology Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Real-Time Bidding (RTB) Technology Market Size Forecast by Type
10.6.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
10.6.2 Open
10.6.3 Invited
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Real-Time Bidding (RTB) Technology Market Size Forecast by Applications
10.10.1 Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
10.10.2 Media and Entertainment
10.10.3 Games
10.10.4 Retail and E-Commerce
10.10.5 Travel and Luxury
10.10.6 Mobile Apps
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Real-Time Bidding (RTB) Technology Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Real-Time Bidding (RTB) Technology Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Real-Time Bidding (RTB) Technology Market Size Forecast by Type
11.6.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
11.6.2 Open
11.6.3 Invited
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Real-Time Bidding (RTB) Technology Market Size Forecast by Applications
11.10.1 Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
11.10.2 Media and Entertainment
11.10.3 Games
11.10.4 Retail and E-Commerce
11.10.5 Travel and Luxury
11.10.6 Mobile Apps
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Real-Time Bidding (RTB) Technology Analysis and Forecast
12.1 Introduction
12.2 Latin America Real-Time Bidding (RTB) Technology Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Real-Time Bidding (RTB) Technology Market Size Forecast by Type
12.6.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
12.6.2 Open
12.6.3 Invited
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Real-Time Bidding (RTB) Technology Market Size Forecast by Applications
12.10.1 Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
12.10.2 Media and Entertainment
12.10.3 Games
12.10.4 Retail and E-Commerce
12.10.5 Travel and Luxury
12.10.6 Mobile Apps
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Real-Time Bidding (RTB) Technology Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Real-Time Bidding (RTB) Technology Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Real-Time Bidding (RTB) Technology Market Size Forecast by Type
13.6.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate : 2016 VS 2021 VS 2027
13.6.2 Open
13.6.3 Invited
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Real-Time Bidding (RTB) Technology Market Size Forecast by Applications
13.10.1 Global Real-Time Bidding (RTB) Technology Market Share : 2016 VS 2021 VS 2027
13.10.2 Media and Entertainment
13.10.3 Games
13.10.4 Retail and E-Commerce
13.10.5 Travel and Luxury
13.10.6 Mobile Apps
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Real-Time Bidding (RTB) Technology Market: Competitive Dashboard
14.2 Global Real-Time Bidding (RTB) Technology Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 WPP plc
14.3.3 Adobe
14.3.4 CRITEO ADVERTISING
14.3.5 Facebook
14.3.6 PubMatic
14.3.7 Smaato
14.3.8 Yandex
14.3.9 Salesforce
14.3.10 Rubicon Project
