Market Overview:
The global reputation management software market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of the market can be attributed to the increasing need for online reputation management among businesses and individuals and the rising adoption of cloud-based reputation management software. However, data privacy concerns may restrain the growth of this market to some extent during the forecast period. Based on type, the global reputation management software market is segmented into cloud-based and on-premises segments.
Product Definition:
Reputation management software is used to help businesses and individuals keep track of what is being said about them online. It can also be used to help manage and improve a company or individual's online reputation.
Cloud-based:
Cloud-based software is a type of software service that provides functionality to manage data and applications across multiple platforms. It offers benefits such as on-demand availability of computing resources, easy deployment, and low operational cost. The primary function performed by cloud-based services is storage management; however, it also helps in other functions such as collaboration tools and content distribution.
On-premises:
On-premises is a term used for software and services that are hosted on the customer's site. The service includes all software solutions, such as Customer Relationship Management (CRM), Enterprise Asset Management (EAM), order management system, human resource management and many more. On-premises can be used by small or large businesses depending upon their requirements.
Application Insights:
The small business segment accounted for the largest revenue share in 2016 and is expected to continue its dominance over the forecast period. The growing importance of social media platforms has led to an increase in the number of SMBs being hacked, which has resulted in a rise in demand for reputation management software from this sector. According to a study published by HP, around 60% of Small & Midsize Businesses (SMBs) have been hacked leading to loss of data such as customer credit card information.
The midsize enterprise segment is expected register significant growth over the forecast period owing to increasing use cases across various industries including financial services, retail and e-commerce, healthcare and telecom among others. The large enterprise segment is also anticipated to witness considerable growth over the next few years on account of increasing adoption across public sector organizations (PSO). Other applications include BFSI, IT/Telecom etc.
Regional Analysis:
North America is expected to be the largest regional market over the forecast period owing to early adoption of technologies. The Asia Pacific is projected to be the fastest-growing region during the forecast years due to increasing number of small and medium enterprises in emerging economies, such as India and China. Furthermore, growing e-commerce sector in these countries will drive demand for customer relationship management software over the next eight years. Increasing use of social media by companies has led them into real time monitoring and strategic communication with customers thereby driving growth across this region.
The Latin American market also presents significant opportunities for global reputation management software providers due to high economic uncertainty coupled with political instability in Brazil, which has resulted into a decline in business activities across this region since January 2016 (the beginning of current scenario).
Growth Factors:
- Increasing demand for online reputation management from small and medium businesses (SMBs)
- Proliferation of social media platforms and the need to manage online reputations across multiple channels
- Emergence of big data and analytics, which can help identify and track online reputation trends in near real-time
- Growing importance of brand image and customer trust in driving business success
- Increased focus on corporate social responsibility (CSR) initiatives by organizations, which has led to a heightened demand for third-party reputation management services
Scope Of The Report
Report Attributes
Report Details
Report Title
Reputation Management Software Market Research Report
By Type
Cloud-based, On-premises
By Application
Small Business, Midsize Enterprise, Large Enterprise, Other
By Companies
Grade Us, Reputation, HootSuite Media, Sprout Social, Nuvi, Oktopost, Future Solutions Media, Percolate, BirdEye, Jive Software, NiceJob, uberVU
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
126
Number of Tables & Figures
89
Customization Available
Yes, the report can be customized as per your need.
Global Reputation Management Software Market Report Segments:
The global Reputation Management Software market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small Business, Midsize Enterprise, Large Enterprise, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Grade Us
- Reputation
- HootSuite Media
- Sprout Social
- Nuvi
- Oktopost
- Future Solutions Media
- Percolate
- BirdEye
- Jive Software
- NiceJob
- uberVU
Highlights of The Reputation Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Small Business
- Midsize Enterprise
- Large Enterprise
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Reputation Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Reputation management software is a type of software that helps businesses manage their reputation online. It can help companies track the progress and effectiveness of their online marketing campaigns, identify and fix any problems with their website or social media accounts, and make changes to improve customer satisfaction.
Some of the major players in the reputation management software market are Grade Us, Reputation, HootSuite Media, Sprout Social, Nuvi, Oktopost, Future Solutions Media, Percolate, BirdEye, Jive Software, NiceJob, uberVU.
The reputation management software market is expected to grow at a compound annual growth rate of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Reputation Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Reputation Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Reputation Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Reputation Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Reputation Management Software Market Size & Forecast, 2020-2028
4.5.1 Reputation Management Software Market Size and Y-o-Y Growth
4.5.2 Reputation Management Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Small Business
6.2.2 Midsize Enterprise
6.2.3 Large Enterprise
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Reputation Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Reputation Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Small Business
9.10.2 Midsize Enterprise
9.10.3 Large Enterprise
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Small Business
10.10.2 Midsize Enterprise
10.10.3 Large Enterprise
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Small Business
11.10.2 Midsize Enterprise
11.10.3 Large Enterprise
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Small Business
12.10.2 Midsize Enterprise
12.10.3 Large Enterprise
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Small Business
13.10.2 Midsize Enterprise
13.10.3 Large Enterprise
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Reputation Management Software Market: Competitive Dashboard
14.2 Global Reputation Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Grade Us
14.3.2 Reputation
14.3.3 HootSuite Media
14.3.4 Sprout Social
14.3.5 Nuvi
14.3.6 Oktopost
14.3.7 Future Solutions Media
14.3.8 Percolate
14.3.9 BirdEye
14.3.10 Jive Software
14.3.11 NiceJob
14.3.12 uberVU
