Market Overview:
The global rich communication services (RCS) market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for RCS from enterprise users and consumers. Additionally, the growing trend of BYOD (Bring Your Own Device) is also contributing to the growth of this market. The chat segment is expected to hold the largest share in terms of revenue in 2018, followed by content sharing and VoIP segments. The social presence sharing segment is projected to grow at a highest CAGR during the forecast period from 2018-2030 owing to its rising popularity among consumers for communicating with their friends and family members.
Product Definition:
Rich Communication Services (RCS) is a communication protocol that allows for enhanced messaging features such as group chats, high-resolution photos and videos, read receipts, and more. It is an upgrade to SMS/MMS messaging and is supported by a number of mobile carriers. Rich Communication Services is important because it provides a more enhanced messaging experience for users, allowing them to communicate more effectively with each other.
Chat:
Chat is a real-time text messaging service. It allows two way communication between the senders and receivers. The Chat services are based on webRTC (Web Real-Time Communication) technology, which provides a platform to communicate through browsers with the help of simple applications developed using Adobe Air software development kit.
The major advantage of chat over other communication mediums is that it's free of charge.
Content Sharing:
The content sharing is a technique used to share multimedia content such as videos, photos, documents and others through various social networking sites. The Rich Communication Services (RCS) market uses the concept of content sharing to enable real-time communication between senders and receivers. It also helps in enhancing the user experience by providing features such as group chat, file transfer etc.
Application Insights:
The consumer segment dominated the global Rich Communication Services (RCS) market in terms of revenue share in 2017. The growth can be attributed to the increasing adoption of smartphones, which has resulted in an enhanced experience for consumers. Furthermore, enterprises are also adopting RCS to enhance their customer engagement strategies and offer more functionalities to customers. For instance, Vodafone Australia Group Plc launched a new app called Vodafone Messages that enables users to chat and message each other directly from different applications on a smartphone without opening the actual app. This feature is particularly useful for business users as it allows them to have a unified communications experience across different platforms without having multiple apps installed on devices or desktops.
Enterprise application is expected register significant growth over the forecast period owing to its ability provide organizations with advanced communication toolsets that help improve employee collaboration.
Regional Analysis:
North America dominated the global rich communication services market in 2016 with more than 35% revenue share. The growth is attributed to the presence of key players such as Vodafone GmBH, AT&T Inc., and Verizon Communications Inc. Furthermore, these companies are investing huge amounts in deploying RCS platforms across their networks to enhance customer experience and drive higher engagement rates. For instance, in September 2017, Vodafone deployed a new RCS platform named as Conversations AI across all its brands including Kabel Deutschland AG & Co., Telef³nica Spain SA & Americas Networks Group LLC among others for improved customer experience.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to increasing adoption by consumers coupled with rising disposable income levels especially in developing countries such as India and China.
Growth Factors:
- Increasing demand for Rich Communication Services (RCS) from the telecom operators due to the growing popularity of messaging and chat applications among consumers.
- Proliferation of smartphones and tablets, coupled with increasing internet penetration, is expected to drive the growth of RCS market over the next few years.
- Rising demand for cloud-based services among small and medium businesses is also expected to boost the growth of RCS market in near future.
- Growing need for real-time communication solutions among enterprises is another major factor that would fuel the demand for Rich Communication Services in coming years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Rich Communication Services Market Research Report
By Type
Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing
By Application
Enterprise User, Consumer
By Companies
Acme Packet, Nokia, D2 Technologies, Deutsche Telekom, Genband, Huawei, Infinite Convergence, LG, Mavenir, Metaswitch Networks, Movistar, Neusoft, Summit Tech, Vodafone
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
226
Number of Tables & Figures
159
Customization Available
Yes, the report can be customized as per your need.
Global Rich Communication Services Market Report Segments:
The global Rich Communication Services market is segmented on the basis of:
Types
Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Enterprise User, Consumer
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Acme Packet
- Nokia
- D2 Technologies
- Deutsche Telekom
- Genband
- Huawei
- Infinite Convergence
- LG
- Mavenir
- Metaswitch Networks
- Movistar
- Neusoft
- Summit Tech
- Vodafone
Highlights of The Rich Communication Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Chat
- Content Sharing
- VoIP
- IP Video Call
- File Transfer
- Social Presence Sharing
- By Application:
- Enterprise User
- Consumer
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Rich Communication Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Rich Communication Services (RCS) is a communication platform that enables users to exchange messages and media files more effectively. RCS offers features such as message threading, group messaging, voice and video calling, and file sharing.
Some of the key players operating in the rich communication services market are Acme Packet, Nokia, D2 Technologies, Deutsche Telekom, Genband, Huawei, Infinite Convergence, LG, Mavenir, Metaswitch Networks, Movistar, Neusoft, Summit Tech, Vodafone.
The rich communication services market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Rich Communication Services Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Rich Communication Services Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Rich Communication Services Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Rich Communication Services Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Rich Communication Services Market Size & Forecast, 2018-2028
4.5.1 Rich Communication Services Market Size and Y-o-Y Growth
4.5.2 Rich Communication Services Market Absolute $ Opportunity
Chapter 5 Global Rich Communication Services Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Rich Communication Services Market Size Forecast by Type
5.2.1 Chat
5.2.2 Content Sharing
5.2.3 VoIP
5.2.4 IP Video Call
5.2.5 File Transfer
5.2.6 Social Presence Sharing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Rich Communication Services Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Rich Communication Services Market Size Forecast by Applications
6.2.1 Enterprise User
6.2.2 Consumer
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Rich Communication Services Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Rich Communication Services Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Rich Communication Services Analysis and Forecast
9.1 Introduction
9.2 North America Rich Communication Services Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Rich Communication Services Market Size Forecast by Type
9.6.1 Chat
9.6.2 Content Sharing
9.6.3 VoIP
9.6.4 IP Video Call
9.6.5 File Transfer
9.6.6 Social Presence Sharing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Rich Communication Services Market Size Forecast by Applications
9.10.1 Enterprise User
9.10.2 Consumer
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Rich Communication Services Analysis and Forecast
10.1 Introduction
10.2 Europe Rich Communication Services Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Rich Communication Services Market Size Forecast by Type
10.6.1 Chat
10.6.2 Content Sharing
10.6.3 VoIP
10.6.4 IP Video Call
10.6.5 File Transfer
10.6.6 Social Presence Sharing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Rich Communication Services Market Size Forecast by Applications
10.10.1 Enterprise User
10.10.2 Consumer
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Rich Communication Services Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Rich Communication Services Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Rich Communication Services Market Size Forecast by Type
11.6.1 Chat
11.6.2 Content Sharing
11.6.3 VoIP
11.6.4 IP Video Call
11.6.5 File Transfer
11.6.6 Social Presence Sharing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Rich Communication Services Market Size Forecast by Applications
11.10.1 Enterprise User
11.10.2 Consumer
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Rich Communication Services Analysis and Forecast
12.1 Introduction
12.2 Latin America Rich Communication Services Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Rich Communication Services Market Size Forecast by Type
12.6.1 Chat
12.6.2 Content Sharing
12.6.3 VoIP
12.6.4 IP Video Call
12.6.5 File Transfer
12.6.6 Social Presence Sharing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Rich Communication Services Market Size Forecast by Applications
12.10.1 Enterprise User
12.10.2 Consumer
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Rich Communication Services Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Rich Communication Services Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Rich Communication Services Market Size Forecast by Type
13.6.1 Chat
13.6.2 Content Sharing
13.6.3 VoIP
13.6.4 IP Video Call
13.6.5 File Transfer
13.6.6 Social Presence Sharing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Rich Communication Services Market Size Forecast by Applications
13.10.1 Enterprise User
13.10.2 Consumer
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Rich Communication Services Market: Competitive Dashboard
14.2 Global Rich Communication Services Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Acme Packet
14.3.2 Nokia
14.3.3 D2 Technologies
14.3.4 Deutsche Telekom
14.3.5 Genband
14.3.6 Huawei
14.3.7 Infinite Convergence
14.3.8 LG
14.3.9 Mavenir
14.3.10 Metaswitch Networks
14.3.11 Movistar
14.3.12 Neusoft
14.3.13 Summit Tech
14.3.14 Vodafone
