Market Overview:
The global rooibos tea market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of rooibos tea, increasing demand for organic and natural products, and growing popularity of iced tea. In terms of type, the bag segment is expected to dominate the global rooibos tea market during the forecast period owing to its convenience and easy-to-use nature. However, loose leaf segment is projected to grow at a higher CAGR due its superior quality as compared with bagged rooibos teas. By application, online store segment is projected to lead the global market during 2018–2030 owing to high penetration rate of internet users globally coupled with rising trend of buying food items online.
Product Definition:
Rooibos tea is a caffeine-free herbal tea made from the leaves of the rooibos bush, Aspalathus linearis. The name "rooibos" comes from the Afrikaans word "rooiberg", meaning red mountain. Rooibos tea is popular in South Africa and is becoming increasingly popular in other parts of the world.
Bag:
Rooibos tea is a herbal beverage that has been used for centuries by the people of South Africa. It is prepared from the red-leafed plant called as “Rubia” which grows wild in South Africa. The leaves are not only consumed fresh but also used to prepare an infusion that can be stored for later use.
Loose Leaf:
Loose leaf is the most popular form of tea in the world. It has been consumed for thousands of years in China, Japan, and India. The consumption of loose-leaf tea has grown significantly over the past few years due to its convenience and ease of use. Loose-leaf teas are available in both green and black forms; however, Rooibos Tea is only found in green form owing to its raw state (unlike other variants).
Application Insights:
The global rooibos tea market has been segmented on the basis of application into online store, supermarket and others. The online store held the largest share of over 70.0% in 2017 owing to increasing demand for ready-to-drink products such as energy drinks and iced tea mixes from various countries around the world. In addition, growing health awareness among consumers is expected to drive demand for functional beverages which in turn will fuel rooibos tea consumption over the forecast period.
Rooibos is gaining popularity as an alternative beverage to coffee and other herbal infusions are being replaced by it due to its caffeine-free nature and taste improvement properties without any sugar or milk added. These factors are expected to drive its consumption in cafes, restaurants and hotels at a CAGR of XX% from 2018 to 2030 globally driven by high product penetration rates coupled with rising consumer preference for flavored beverages that do not contain caffeine content.
Regional Analysis:
The global rooibos tea market is dominated by the Asia Pacific region, which accounted for a share of more than 70.0% in 2017. The consumption of herbal and organic beverages is significantly increasing in countries such as China, Japan, South Korea and India owing to the growing health awareness among consumers. Moreover, an increase in per capita income coupled with changing consumer lifestyle will boost the demand further over the forecast period.
North America held a significant share of global revenue due to high product demand from major application segments including Online Store and Supermarket segment on account of increased penetration rate along with rising consumer preference for natural ingredients-based products over synthetic ones.
Europe was estimated as one of the largest regional markets followed by North America on account that Europe has been one of prominent consumers of specialty tea around world including green tea.
Growth Factors:
- Increasing demand for healthy and organic food products is driving the growth of the rooibos tea market.
- Rising awareness about the health benefits of rooibos tea is another major factor fuelling its growth.
- Growing popularity of iced tea and flavoured teas is also propelling the demand for rooibos tea globally.
- The increasing number of coffee shops and restaurants that are offering rooibos tea as an alternative to coffee is contributing to its growth in popularity.
- The growing trend of using natural ingredients in food and beverages is also benefiting the sales of rooibos tea globally
Scope Of The Report
Report Attributes
Report Details
Report Title
Rooibos Tea Market Research Report
By Type
Bag, Loose Leaf
By Application
Online Store, Supermarket
By Companies
Joekels Tea, The Republic of Tea, Harney & Sons, Twinings, Numi, Stash Tea, Tazo, Tiesta Tea, Joekels Tea
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
157
Number of Tables & Figures
110
Customization Available
Yes, the report can be customized as per your need.
Global Rooibos Tea Market Report Segments:
The global Rooibos Tea market is segmented on the basis of:
Types
Bag, Loose Leaf
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Store, Supermarket
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Joekels Tea
- The Republic of Tea
- Harney & Sons
- Twinings
- Numi
- Stash Tea
- Tazo
- Tiesta Tea
- Joekels Tea
Highlights of The Rooibos Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Bag
- Loose Leaf
- By Application:
- Online Store
- Supermarket
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Rooibos Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Rooibos tea is a type of black tea that is made from the leaves of the rooibos bush. Rooibos has a sweet, fruity taste and a slightly bitter aftertaste. It is high in antioxidants and contains less caffeine than other types of black teas.
Some of the key players operating in the rooibos tea market are Joekels Tea, The Republic of Tea, Harney & Sons, Twinings, Numi, Stash Tea, Tazo, Tiesta Tea, Joekels Tea.
The rooibos tea market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Rooibos Tea Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Rooibos Tea Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Rooibos Tea Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Rooibos Tea Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Rooibos Tea Market Size & Forecast, 2018-2028
4.5.1 Rooibos Tea Market Size and Y-o-Y Growth
4.5.2 Rooibos Tea Market Absolute $ Opportunity
Chapter 5 Global Rooibos Tea Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Rooibos Tea Market Size Forecast by Type
5.2.1 Bag
5.2.2 Loose Leaf
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Rooibos Tea Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Rooibos Tea Market Size Forecast by Applications
6.2.1 Online Store
6.2.2 Supermarket
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Rooibos Tea Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Rooibos Tea Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Rooibos Tea Analysis and Forecast
9.1 Introduction
9.2 North America Rooibos Tea Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Rooibos Tea Market Size Forecast by Type
9.6.1 Bag
9.6.2 Loose Leaf
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Rooibos Tea Market Size Forecast by Applications
9.10.1 Online Store
9.10.2 Supermarket
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Rooibos Tea Analysis and Forecast
10.1 Introduction
10.2 Europe Rooibos Tea Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Rooibos Tea Market Size Forecast by Type
10.6.1 Bag
10.6.2 Loose Leaf
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Rooibos Tea Market Size Forecast by Applications
10.10.1 Online Store
10.10.2 Supermarket
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Rooibos Tea Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Rooibos Tea Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Rooibos Tea Market Size Forecast by Type
11.6.1 Bag
11.6.2 Loose Leaf
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Rooibos Tea Market Size Forecast by Applications
11.10.1 Online Store
11.10.2 Supermarket
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Rooibos Tea Analysis and Forecast
12.1 Introduction
12.2 Latin America Rooibos Tea Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Rooibos Tea Market Size Forecast by Type
12.6.1 Bag
12.6.2 Loose Leaf
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Rooibos Tea Market Size Forecast by Applications
12.10.1 Online Store
12.10.2 Supermarket
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Rooibos Tea Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Rooibos Tea Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Rooibos Tea Market Size Forecast by Type
13.6.1 Bag
13.6.2 Loose Leaf
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Rooibos Tea Market Size Forecast by Applications
13.10.1 Online Store
13.10.2 Supermarket
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Rooibos Tea Market: Competitive Dashboard
14.2 Global Rooibos Tea Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Joekels Tea
14.3.2 The Republic of Tea
14.3.3 Harney & Sons
14.3.4 Twinings
14.3.5 Numi
14.3.6 Stash Tea
14.3.7 Tazo
14.3.8 Tiesta Tea
14.3.9 Joekels Tea
