Market Overview:
The global sales analytics software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for sales analytics software from large enterprises and SMEs across different regions. Sales analytics software helps organizations in understanding their customer behavior and improving their sales performance by providing insights into areas such as lead management, opportunity assessment, territory planning, and forecasting. On-premises type of sales analytics software is expected to hold the largest share of the global market during the forecast period. This can be attributed to its advantages such as better security and control over data compared to cloud-based solutions.
Product Definition:
Sales analytics software is a type of business intelligence (BI) tool used to analyze sales data in order to improve sales performance. It can help identify opportunities and trends, and track progress against goals. Sales analytics software is important because it can help businesses optimize their sales processes and improve their bottom line.
On-Premises:
On-premises software is a type of cloud computing that involves the use of dedicated hardware and software at an organization's primary location. The data used by the company is stored on its servers, which are present within the organization. This method provides more control as compared to other forms of cloud computing as it allows users to customize services based on their requirements without relying upon third-party service providers.
Cloud Based:
Cloud based software is a collection of data and applications that provide shared services for computing, networking, storage, and communication. It is an on-demand service that allows users to use a common platform for developing, delivering and running applications.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period. Factors such as extensive usage of data and advanced analytics to improve business operations, increase revenues and reduce costs are anticipated to drive demand from large enterprises. Large enterprise customers typically have a dedicated sales team that regularly interacts with various departments within an organization, which enables them to make better decisions regarding implementation of new systems or services.
SMEs are estimated to be the fastest-growing segment, expanding at a CAGR of XX% from 2018 to 2030 during the forecast period owing to increasing adoption by SMEs for their day-to-day operations as well as growth strategies. In addition, factors such as easy accessibility; low cost; and high functionality offered through global sales analytics software are projected drive its adoption among SMEs across various industries including construction & building materials, manufacturing & energy etc.
Regional Analysis:
North America dominated the global market in 2017. North America is home to several large enterprises as well as SMEs that are early adopters of technology. The U.S.-based companies have a strong presence across all major industry verticals and adopt advanced technologies at a faster pace compared to other regions, thus making it one of the most influential markets in terms of adoption trends and growth prospects for vendors operating within it.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to increasing demand from small & medium enterprises (SMEs) located in emerging countries such as China, India, South Korea, Singapore among others. Growing penetration rates for advanced sales analytics software coupled with rising disposable income levels are anticipated to drive regional growth over the forecast period The Middle East & Africa region also presents significant opportunities due its growing oil economy which has led many multinational companies based thereto approach Gartner Inc.
Growth Factors:
- Increasing demand for sales analytics software from small and medium businesses (SMBs) due to the growing need to improve their operational efficiency and competitiveness.
- The increasing adoption of cloud-based sales analytics software by organizations of all sizes, as it offers several benefits such as scalability, flexibility, and lower total cost of ownership (TCO).
- The rising demand for big data and business intelligence (BI) solutions that can help organizations make better decisions by analyzing large volumes of data in a timely manner.
- The growing trend of using Sales Analytics Software for marketing purposes in order to improve the effectiveness of marketing campaigns and measure their return on investment (ROI).
- The increasing use of Sales Analytics Software by enterprises for predictive analysis in order to identify potential opportunities and threats
Scope Of The Report
Report Attributes
Report Details
Report Title
Sales Analytics Software Market Research Report
By Type
On-Premises, Cloud Based
By Application
Large Enterprises, SMEs
By Companies
GoodData, InsightSquared, Datapine, Looker, Alteryx, Oracle, Aviso, Sisense, Cien, Brandwise, CallidusCloud, SalesChoice, Collective[i], Salesforce
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
245
Number of Tables & Figures
172
Customization Available
Yes, the report can be customized as per your need.
Global Sales Analytics Software Market Report Segments:
The global Sales Analytics Software market is segmented on the basis of:
Types
On-Premises, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- GoodData
- InsightSquared
- Datapine
- Looker
- Alteryx
- Oracle
- Aviso
- Sisense
- Cien
- Brandwise
- CallidusCloud
- SalesChoice
- Collective[i]
- Salesforce
Highlights of The Sales Analytics Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premises
- Cloud Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sales Analytics Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Sales analytics software is a computer program that helps salespeople and marketing professionals track and analyze the performance of their sales teams or marketing campaigns. This software can help identify which strategies are working best, where potential problems lie, and what changes need to be made in order to improve results.
Some of the key players operating in the sales analytics software market are GoodData, InsightSquared, Datapine, Looker, Alteryx, Oracle, Aviso, Sisense, Cien, Brandwise, CallidusCloud, SalesChoice, Collective[i], Salesforce.
The sales analytics software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sales Analytics Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Sales Analytics Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Sales Analytics Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Sales Analytics Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Sales Analytics Software Market Size & Forecast, 2020-2028
4.5.1 Sales Analytics Software Market Size and Y-o-Y Growth
4.5.2 Sales Analytics Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 On-Premises
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sales Analytics Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sales Analytics Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 On-Premises
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 On-Premises
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 On-Premises
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 On-Premises
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 On-Premises
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sales Analytics Software Market: Competitive Dashboard
14.2 Global Sales Analytics Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 GoodData
14.3.2 InsightSquared
14.3.3 Datapine
14.3.4 Looker
14.3.5 Alteryx
14.3.6 Oracle
14.3.7 Aviso
14.3.8 Sisense
14.3.9 Cien
14.3.10 Brandwise
14.3.11 CallidusCloud
14.3.12 SalesChoice
14.3.13 Collective[i]
14.3.14 Salesforce
