Market Overview:
The Global Sales Readiness Platform Market is expected to grow at a CAGR of xx% from 2018 to 2030. The market growth factors include the rising demand for sales readiness platforms across different industries and regions. The cloud-based segment is expected to grow at the highest CAGR during the forecast period. North America is expected to hold the largest market share in 2018, while Asia Pacific is projected to be the fastest-growing region during the forecast period.
Product Definition:
A Sales Readiness Platform (SRP) is a technology-enabled system that provides visibility and control over the sales process and pipeline, enabling companies to optimize their go-to-market operations. The platform assembles data from disparate sources, including CRM systems, marketing automation platforms, and customer feedback channels, providing a holistic view of the sales cycle. This allows organizations to identify bottlenecks and opportunities for growth in order to improve their sales performance.
Cloud-based:
Cloud-based software is a type of software service that provides solutions to manage data and applications over the internet. It offers benefits such as on-demand availability of computing resources, easy deployment, and low operational cost. Cloud services are also elastic in nature; they can automatically scale to meet the demand for additional capacity when required.
The cloud-based sales readiness platform market is expected to witness significant growth over the forecast period owing to its ability to help organizations automate business processes.
On-premise:
On-premise solutions are software and hardware systems that are installed and operated internally within a business organization. The data is stored on the company’s server or in dedicated storage devices. These solutions do not depend on internet connectivity, as they rely solely on the internal infrastructure of an organization for operations.
Application Insights:
The manufacturing sector accounted for the largest revenue share in 2017 and is expected to continue its dominance over the forecast period. The platform helps manufacturers with sales, marketing, distribution and financial logistics related to their products. It also provides insights on product demand, market trends, competitive strategies and identify new markets. This aids them in developing effective plans for increasing their market share by effectively managing their supply chain activities across different regions globally.
The retail segment is anticipated to register a significant CAGR of XX% from 2018 to 2030 owing to an increase in e-commerce transactions worldwide coupled with growing consumer preference for purchasing goods online through third-party sellers or directly from manufacturers themselves without the aid of intermediaries or agents at a lower price than what it would cost if they were sold through traditional retail channels such as departmental stores or hypermarkets/ supermarkets.
Regional Analysis:
The North American regional market accounted for the largest revenue share in 2017. The growth of this region is attributed to the presence of a large number of global players and increased adoption of advanced technologies. Moreover, growing demand for automation across various industries is expected to drive the regional market over the forecast period.
Asia Pacific is estimated to be one of the fastest-growing regions during 2018 - 2030 due to increasing investments by companies in retail, manufacturing, healthcare and life sciences sectors in order to meet customer demands at competitive prices with high-quality services efficiently. In addition, rising government initiatives such as “Make in India†campaign undertaken by Indian Government are expected drive industrialization across several sectors including automotive and electronics which will further propel industry growth over next eight years or so until 2030 timeframe).
Growth Factors:
- Increased demand for sales enablement tools and platforms from small and medium businesses (SMBs) due to the growing complexity of sales processes.
- Sales readiness platforms becoming more mainstream, as buyers become more aware of their benefits and how they can improve productivity and effectiveness across the entire sales organization.
- Rapid innovation in artificial intelligence (AI) and machine learning capabilities being integrated into sales readiness platforms, providing users with recommendations on what actions to take next to improve their chances of success in deals.
- Sales teams increasingly using data-driven decision-making processes, which is driving the need for better access to data analytics within a sales readiness platform solution
Scope Of The Report
Report Attributes
Report Details
Report Title
Sales Readiness Platform Market Research Report
By Type
Cloud-based, On-premise
By Application
Retail, BFSI, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Manufacturing, Others
By Companies
Showpad, Upland Software, SAP, Seismic, Highspot, Quark, Brainshark, ClearSlide, Bloomfire, ClientPoint, Qorus Software, Pitcher, Mediafly, Accent Technologies, Rallyware, MindTickle
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
149
Number of Tables & Figures
105
Customization Available
Yes, the report can be customized as per your need.
Global Sales Readiness Platform Market Report Segments:
The global Sales Readiness Platform market is segmented on the basis of:
Types
Cloud-based, On-premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, BFSI, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Manufacturing, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Showpad
- Upland Software
- SAP
- Seismic
- Highspot
- Quark
- Brainshark
- ClearSlide
- Bloomfire
- ClientPoint
- Qorus Software
- Pitcher
- Mediafly
- Accent Technologies
- Rallyware
- MindTickle
Highlights of The Sales Readiness Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premise
- By Application:
- Retail
- BFSI
- IT and Telecom
- Media and Entertainment
- Healthcare and Life Sciences
- Manufacturing
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sales Readiness Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Sales readiness platform (SRP) is a software application that helps salespeople become more effective and efficient in their selling process. It provides tools to track sales activity, manage leads, and forecast future sales.
Some of the major companies in the sales readiness platform market are Showpad, Upland Software, SAP, Seismic, Highspot, Quark, Brainshark, ClearSlide, Bloomfire, ClientPoint, Qorus Software, Pitcher, Mediafly, Accent Technologies, Rallyware, MindTickle.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sales Readiness Platform Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Sales Readiness Platform Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Sales Readiness Platform Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Sales Readiness Platform Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Sales Readiness Platform Market Size & Forecast, 2018-2028 4.5.1 Sales Readiness Platform Market Size and Y-o-Y Growth 4.5.2 Sales Readiness Platform Market Absolute $ Opportunity
Chapter 5 Global Sales Readiness Platform Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Sales Readiness Platform Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Sales Readiness Platform Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Sales Readiness Platform Market Size Forecast by Applications
6.2.1 Retail
6.2.2 BFSI
6.2.3 IT and Telecom
6.2.4 Media and Entertainment
6.2.5 Healthcare and Life Sciences
6.2.6 Manufacturing
6.2.7 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sales Readiness Platform Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sales Readiness Platform Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Sales Readiness Platform Analysis and Forecast
9.1 Introduction
9.2 North America Sales Readiness Platform Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Sales Readiness Platform Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Sales Readiness Platform Market Size Forecast by Applications
9.10.1 Retail
9.10.2 BFSI
9.10.3 IT and Telecom
9.10.4 Media and Entertainment
9.10.5 Healthcare and Life Sciences
9.10.6 Manufacturing
9.10.7 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Sales Readiness Platform Analysis and Forecast
10.1 Introduction
10.2 Europe Sales Readiness Platform Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Sales Readiness Platform Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Sales Readiness Platform Market Size Forecast by Applications
10.10.1 Retail
10.10.2 BFSI
10.10.3 IT and Telecom
10.10.4 Media and Entertainment
10.10.5 Healthcare and Life Sciences
10.10.6 Manufacturing
10.10.7 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Sales Readiness Platform Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Sales Readiness Platform Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Sales Readiness Platform Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Sales Readiness Platform Market Size Forecast by Applications
11.10.1 Retail
11.10.2 BFSI
11.10.3 IT and Telecom
11.10.4 Media and Entertainment
11.10.5 Healthcare and Life Sciences
11.10.6 Manufacturing
11.10.7 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Sales Readiness Platform Analysis and Forecast
12.1 Introduction
12.2 Latin America Sales Readiness Platform Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Sales Readiness Platform Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Sales Readiness Platform Market Size Forecast by Applications
12.10.1 Retail
12.10.2 BFSI
12.10.3 IT and Telecom
12.10.4 Media and Entertainment
12.10.5 Healthcare and Life Sciences
12.10.6 Manufacturing
12.10.7 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Sales Readiness Platform Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Sales Readiness Platform Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Sales Readiness Platform Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Sales Readiness Platform Market Size Forecast by Applications
13.10.1 Retail
13.10.2 BFSI
13.10.3 IT and Telecom
13.10.4 Media and Entertainment
13.10.5 Healthcare and Life Sciences
13.10.6 Manufacturing
13.10.7 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sales Readiness Platform Market: Competitive Dashboard
14.2 Global Sales Readiness Platform Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Showpad
14.3.2 Upland Software
14.3.3 SAP
14.3.4 Seismic
14.3.5 Highspot
14.3.6 Quark
14.3.7 Brainshark
14.3.8 ClearSlide
14.3.9 Bloomfire
14.3.10 ClientPoint
14.3.11 Qorus Software
14.3.12 Pitcher
14.3.13 Mediafly
14.3.14 Accent Technologies
14.3.15 Rallyware
14.3.16 MindTickle