Market Overview:
The global sales software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for CRM software and CRM all-in-one software, and the growing adoption of AI sales assistant software. Additionally, the increasing demand for auto dialer software is also contributing to the growth of this market. However, lack of awareness about sales automation tools among small businesses is restraining the growth of this market. On the basis of type, CRM Software held a major share in 2017 and is expected to maintain its dominance during the forecast period as well. This can be attributed to its ability to manage customer data effectively and improve customer relationships through better engagement channels such as social media platforms and email marketing campaigns.
Product Definition:
Sales software is a type of computer software that helps sales representatives manage and track their sales pipeline, leads, and customers. It can also help with forecasting future sales and creating reports on past sales performance. Sales software is important because it enables sales representatives to manage their contacts more effectively, keep track of their progress through the sale cycle, and make better decisions about where to focus their efforts.
CRM Software:
Customer Relationship Management (CRM) software is used by organizations to manage customer data and automate the sales process. The growth factor in the CRM market is its ability to integrate with other business applications such as supply chain management, enterprise resource planning, and employee relationship management.
Organizations use a variety of tools including web services, email marketing campaigns, instant messaging platforms for customer engagement but CRM software helps optimize these efforts using analytics technology which enables better decision making.
CRM All-in-One Software:
CRM All-in-One software is a single integrated solution for all customer related activities such as contact management, sales force automation, marketing automation and business analytics. It helps organizations to manage their customers in an effective way and increase the overall productivity of the organization. The software provides features such as lead generation forms processing, opportunity management, email integration with CRM etc., which help users to effectively complete their day to day tasks.
Application Insights:
The large enterprises segment dominated the global sales software market in 2017. This is attributed to factors such as presence of a large number of companies and organizations, need for advanced tools, and high revenue generating capacity. Furthermore, the dominance is expected to continue over the forecast period owing to increasing penetration of big data analytics in this segment. The application has been witnessing an upsurge due to growing demand for resources from management for effective decision-making processes and improved business operations.
SMEs are expected register notable growth over the forecast period owing to their limited IT infrastructure investment required compared with that required by larger organizations; they also require low maintenance cost sales automation solutions that suit their budget constraints along with easy installation & implementation services offered by most vendors globally.
Regional Analysis:
North America dominated the global market in 2017. North America is home to several large enterprises as well as small and medium-sized businesses (SMEs). The region has been witnessing an increasing adoption of sales software by both large and small enterprises. This can be attributed to the availability of a wide range of solutions coupled with high customer demand for advanced sales tools. Moreover, companies such as Oracle Corporation; Microsoft; Salesforce; Zoho Corporation; Marketo Inc.; and Eloqua Inc., among others have significantly contributed to the growth of this regional market over the past few years.
Asia Pacific is expected to emerge as one of the fastest growing regions during 2018 - 2030 due to various factors such technological advancements, increased penetration of internet users, rising disposable income levels, etc. Furthermore, Asia Pacific has been experiencing strong economic growth which will further boost industry expansion over next eight years or so.
Growth Factors:
- Increasing demand for sales software from small and medium businesses (SMBs) due to the growing need to improve their operational efficiency.
- The increasing adoption of cloud-based sales software by organizations, as it helps them reduce costs and improve scalability.
- The rising demand for sales automation software due to the growing complexity of sales processes across different industries.
- The increasing use of big data and analytics in sales processes, which is driving the need for Sales Software that can help organizations make better decisions based on insights derived from data analytics.
Scope Of The Report
Report Attributes
Report Details
Report Title
Sales Software Market Research Report
By Type
CRM Software, CRM All-in-One Software, AI Sales Assistant Software, Auto Dialer Software, Other
By Application
Large Enterprises, SMEs
By Companies
Microsoft, Zoho, Salesforce, HubSpot, Pipedrive, Nimble, ActiveCampaign, Infusion Software, Vtiger, Swiftpage ACT, Agile CRM, Drift, Clari, Dooly, Conversica, Oracle, Freshworks
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
Global Sales Software Market Report Segments:
The global Sales Software market is segmented on the basis of:
Types
CRM Software, CRM All-in-One Software, AI Sales Assistant Software, Auto Dialer Software, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Microsoft
- Zoho
- Salesforce
- HubSpot
- Pipedrive
- Nimble
- ActiveCampaign
- Infusion Software
- Vtiger
- Swiftpage ACT
- Agile CRM
- Drift
- Clari
- Dooly
- Conversica
- Oracle
- Freshworks
Highlights of The Sales Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- CRM Software
- CRM All-in-One Software
- AI Sales Assistant Software
- Auto Dialer Software
- Other
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sales Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Sales software is a computer application that helps salespeople track and manage their sales activities. It can include features such as customer data management, lead tracking, and contact management.
Some of the major players in the sales software market are Microsoft, Zoho, Salesforce, HubSpot, Pipedrive, Nimble, ActiveCampaign, Infusion Software, Vtiger, Swiftpage ACT, Agile CRM, Drift, Clari, Dooly, Conversica, Oracle, Freshworks.
The sales software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sales Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Sales Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Sales Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Sales Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Sales Software Market Size & Forecast, 2018-2028
4.5.1 Sales Software Market Size and Y-o-Y Growth
4.5.2 Sales Software Market Absolute $ Opportunity
Chapter 5 Global Sales Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Sales Software Market Size Forecast by Type
5.2.1 CRM Software
5.2.2 CRM All-in-One Software
5.2.3 AI Sales Assistant Software
5.2.4 Auto Dialer Software
5.2.5 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Sales Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Sales Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sales Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sales Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Sales Software Analysis and Forecast
9.1 Introduction
9.2 North America Sales Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Sales Software Market Size Forecast by Type
9.6.1 CRM Software
9.6.2 CRM All-in-One Software
9.6.3 AI Sales Assistant Software
9.6.4 Auto Dialer Software
9.6.5 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Sales Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Sales Software Analysis and Forecast
10.1 Introduction
10.2 Europe Sales Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Sales Software Market Size Forecast by Type
10.6.1 CRM Software
10.6.2 CRM All-in-One Software
10.6.3 AI Sales Assistant Software
10.6.4 Auto Dialer Software
10.6.5 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Sales Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Sales Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Sales Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Sales Software Market Size Forecast by Type
11.6.1 CRM Software
11.6.2 CRM All-in-One Software
11.6.3 AI Sales Assistant Software
11.6.4 Auto Dialer Software
11.6.5 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Sales Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Sales Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Sales Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Sales Software Market Size Forecast by Type
12.6.1 CRM Software
12.6.2 CRM All-in-One Software
12.6.3 AI Sales Assistant Software
12.6.4 Auto Dialer Software
12.6.5 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Sales Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Sales Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Sales Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Sales Software Market Size Forecast by Type
13.6.1 CRM Software
13.6.2 CRM All-in-One Software
13.6.3 AI Sales Assistant Software
13.6.4 Auto Dialer Software
13.6.5 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Sales Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sales Software Market: Competitive Dashboard
14.2 Global Sales Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Microsoft
14.3.2 Zoho
14.3.3 Salesforce
14.3.4 HubSpot
14.3.5 Pipedrive
14.3.6 Nimble
14.3.7 ActiveCampaign
14.3.8 Infusion Software
14.3.9 Vtiger
14.3.10 Swiftpage ACT
14.3.11 Agile CRM
14.3.12 Drift
14.3.13 Clari
14.3.14 Dooly
14.3.15 Conversica
14.3.16 Oracle
14.3.17 Freshworks
