Market Overview:
The global sanitary napkins market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing awareness about menstrual hygiene, growing population of women in developing countries, and rising disposable income of women in developed countries. The global sanitary napkins market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into dry mesh sanitary napkins, cotton soft type sanitary napkins, and cotton sanitary napkins. On the basis of application, the market is segmented into retail outlets and online stores. The North America region dominates the global sanitary napkins market followed by Europe and Asia Pacific regions respectively.
Product Definition:
A sanitary napkin, also known as a pad, is a piece of absorbent material worn by women or girls to absorb menstrual blood and vaginal discharges.
Dry Mesh Sanitary Napkins:
Dry mesh sanitary napkins are made of non-woven fabric and have a much higher absorption rate than wet ones. The average menstrual cycle is about 28 days, so the amount of blood that a dry mesh sanitary napkin can absorb in one cycle is more than three times its capacity as compared to the average menstrual cup. The U.
Cotton Soft Type Sanitary Napkins:
Cotton soft type is the most widely used material for making sanitary napkins. It has a lot of advantages over other materials such as low absorbency, less skin-related problems and allergies, lightweight & thin, breathable & flexible fabric which makes it more comfortable to wear.
It's made up of three layers; top layer is made up of microfibers which helps in absorbing the blood and prevents any kind of odor or stain caused by menstruation.
Application Insights:
The retail outlets segment held the largest share of more than 60.0% in 2017. The growth is attributed to the fact that most of the sanitary napkins are purchased through retail stores, which has resulted in creating a huge demand for these products. Moreover, increasing number of online stores has further increased their penetration rate among other applications such as medical clinics and hospitals.
Online stores are expected to expand at a CAGR of XX% from 2018 to 2030 owing to various advantages such as convenience.
Regional Analysis:
Asia Pacific dominated the global market in 2017 owing to increasing demand for sanitary napkins from developing countries such as India and China. The region is expected to witness significant growth over the forecast period due to rising awareness about hygiene and safety among women. Moreover, an increase in spending power of middle-class income groups will boost product demand further.
Europe accounted for a major share of revenue in 2017 owing to high consumer awareness regarding personal hygiene and health issues associated with menstruation.
The Asia Pacific is projected to be the fastest growing regional market at a CAGR of XX% from 2018 to 2030 due primarily increased disposable income levels coupled with changing lifestyles resulting into increased adoption of western culture especially among working class population groups across emerging economies including India China Indonesia Thailand Philippines Vietnam Myanmar etc.).
Growth Factors:
- Increasing awareness about menstrual hygiene and its benefits is driving the growth of sanitary napkins market.
- Rising disposable income of women is also propelling the demand for sanitary napkins in developing countries.
- Rapid urbanization and growing population are some other factors that are contributing to the growth of sanitary napkins market worldwide.
- Growing number of working women is another key factor that is fueling the demand for sanitary napkins globally.
- Proliferation of e-commerce platforms has made it easier for consumers to purchase these products online, thereby boosting the sales of sanitary napkins globally
Scope Of The Report
Report Attributes
Report Details
Report Title
Sanitary Napkins Market Research Report
By Type
Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins
By Application
Retail Outlets, Online Stores
By Companies
Kotex, Stayfree, Carefree, Bodyform, Organyc, Natracare, KleanNara, ElisMegami, Whisper, Sofy, Kotex, HelenHarper, Unicharm
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
211
Number of Tables & Figures
148
Customization Available
Yes, the report can be customized as per your need.
Global Sanitary Napkins Market Report Segments:
The global Sanitary Napkins market is segmented on the basis of:
Types
Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Outlets, Online Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kotex
- Stayfree
- Carefree
- Bodyform
- Organyc
- Natracare
- KleanNara
- ElisMegami
- Whisper
- Sofy
- Kotex
- HelenHarper
- Unicharm
Highlights of The Sanitary Napkins Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Dry Mesh Sanitary Napkins
- Cotton Soft Type Sanitary Napkins
- Cotton Sanitary Napkins
- By Application:
- Retail Outlets
- Online Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sanitary Napkins Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Sanitary napkins are a type of feminine hygiene product that are used to absorb menstrual blood and prevent the spread of infection. They come in various shapes and sizes, with either an adhesive or a cloth backing.
Some of the key players operating in the sanitary napkins market are Kotex, Stayfree, Carefree, Bodyform, Organyc, Natracare, KleanNara, ElisMegami, Whisper, Sofy, Kotex, HelenHarper, Unicharm.
The sanitary napkins market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sanitary Napkins Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Sanitary Napkins Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Sanitary Napkins Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Sanitary Napkins Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Sanitary Napkins Market Size & Forecast, 2020-2028 4.5.1 Sanitary Napkins Market Size and Y-o-Y Growth 4.5.2 Sanitary Napkins Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Dry Mesh Sanitary Napkins
5.2.2 Cotton Soft Type Sanitary Napkins
5.2.3 Cotton Sanitary Napkins
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail Outlets
6.2.2 Online Stores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sanitary Napkins Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sanitary Napkins Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Dry Mesh Sanitary Napkins
9.6.2 Cotton Soft Type Sanitary Napkins
9.6.3 Cotton Sanitary Napkins
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail Outlets
9.10.2 Online Stores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Dry Mesh Sanitary Napkins
10.6.2 Cotton Soft Type Sanitary Napkins
10.6.3 Cotton Sanitary Napkins
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail Outlets
10.10.2 Online Stores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Dry Mesh Sanitary Napkins
11.6.2 Cotton Soft Type Sanitary Napkins
11.6.3 Cotton Sanitary Napkins
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail Outlets
11.10.2 Online Stores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Dry Mesh Sanitary Napkins
12.6.2 Cotton Soft Type Sanitary Napkins
12.6.3 Cotton Sanitary Napkins
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail Outlets
12.10.2 Online Stores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Dry Mesh Sanitary Napkins
13.6.2 Cotton Soft Type Sanitary Napkins
13.6.3 Cotton Sanitary Napkins
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail Outlets
13.10.2 Online Stores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sanitary Napkins Market: Competitive Dashboard
14.2 Global Sanitary Napkins Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kotex
14.3.2 Stayfree
14.3.3 Carefree
14.3.4 Bodyform
14.3.5 Organyc
14.3.6 Natracare
14.3.7 KleanNara
14.3.8 ElisMegami
14.3.9 Whisper
14.3.10 Sofy
14.3.11 Kotex
14.3.12 HelenHarper
14.3.13 Unicharm