Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Sanitary Napkins Market by Type (Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins), By Application (Retail Outlets, Online Stores) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Sanitary Napkins Market by Type (Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins), By Application (Retail Outlets, Online Stores) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 314486 4200 Consumer Goods 377 211 Pages 4.6 (38)
                                          

Market Overview:


The global sanitary napkins market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing awareness about menstrual hygiene, growing population of women in developing countries, and rising disposable income of women in developed countries. The global sanitary napkins market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into dry mesh sanitary napkins, cotton soft type sanitary napkins, and cotton sanitary napkins. On the basis of application, the market is segmented into retail outlets and online stores. The North America region dominates the global sanitary napkins market followed by Europe and Asia Pacific regions respectively.


Global Sanitary Napkins Industry Outlook


Product Definition:


A sanitary napkin, also known as a pad, is a piece of absorbent material worn by women or girls to absorb menstrual blood and vaginal discharges.


Dry Mesh Sanitary Napkins:


Dry mesh sanitary napkins are made of non-woven fabric and have a much higher absorption rate than wet ones. The average menstrual cycle is about 28 days, so the amount of blood that a dry mesh sanitary napkin can absorb in one cycle is more than three times its capacity as compared to the average menstrual cup.         The U.


Cotton Soft Type Sanitary Napkins:


Cotton soft type is the most widely used material for making sanitary napkins. It has a lot of advantages over other materials such as low absorbency, less skin-related problems and allergies, lightweight & thin, breathable & flexible fabric which makes it more comfortable to wear.


It's made up of three layers; top layer is made up of microfibers which helps in absorbing the blood and prevents any kind of odor or stain caused by menstruation.


Application Insights:


The retail outlets segment held the largest share of more than 60.0% in 2017. The growth is attributed to the fact that most of the sanitary napkins are purchased through retail stores, which has resulted in creating a huge demand for these products. Moreover, increasing number of online stores has further increased their penetration rate among other applications such as medical clinics and hospitals.


Online stores are expected to expand at a CAGR of XX% from 2018 to 2030 owing to various advantages such as convenience.


Regional Analysis:


Asia Pacific dominated the global market in 2017 owing to increasing demand for sanitary napkins from developing countries such as India and China. The region is expected to witness significant growth over the forecast period due to rising awareness about hygiene and safety among women. Moreover, an increase in spending power of middle-class income groups will boost product demand further.


Europe accounted for a major share of revenue in 2017 owing to high consumer awareness regarding personal hygiene and health issues associated with menstruation.


The Asia Pacific is projected to be the fastest growing regional market at a CAGR of XX% from 2018 to 2030 due primarily increased disposable income levels coupled with changing lifestyles resulting into increased adoption of western culture especially among working class population groups across emerging economies including India China Indonesia Thailand Philippines Vietnam Myanmar etc.).


Growth Factors:


  • Increasing awareness about menstrual hygiene and its benefits is driving the growth of sanitary napkins market.
  • Rising disposable income of women is also propelling the demand for sanitary napkins in developing countries.
  • Rapid urbanization and growing population are some other factors that are contributing to the growth of sanitary napkins market worldwide.
  • Growing number of working women is another key factor that is fueling the demand for sanitary napkins globally.
  • Proliferation of e-commerce platforms has made it easier for consumers to purchase these products online, thereby boosting the sales of sanitary napkins globally

Scope Of The Report

Report Attributes

Report Details

Report Title

Sanitary Napkins Market Research Report

By Type

Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins

By Application

Retail Outlets, Online Stores

By Companies

Kotex, Stayfree, Carefree, Bodyform, Organyc, Natracare, KleanNara, ElisMegami, Whisper, Sofy, Kotex, HelenHarper, Unicharm

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

211

Number of Tables & Figures

148

Customization Available

Yes, the report can be customized as per your need.


Global Sanitary Napkins Market Report Segments:

The global Sanitary Napkins market is segmented on the basis of:

Types

Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Retail Outlets, Online Stores

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Kotex
  2. Stayfree
  3. Carefree
  4. Bodyform
  5. Organyc
  6. Natracare
  7. KleanNara
  8. ElisMegami
  9. Whisper
  10. Sofy
  11. Kotex
  12. HelenHarper
  13. Unicharm

Global Sanitary Napkins Market Overview


Highlights of The Sanitary Napkins Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Dry Mesh Sanitary Napkins
    2. Cotton Soft Type Sanitary Napkins
    3. Cotton Sanitary Napkins
  1. By Application:

    1. Retail Outlets
    2. Online Stores
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Sanitary Napkins Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Sanitary Napkins Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


Sanitary napkins are a type of feminine hygiene product that are used to absorb menstrual blood and prevent the spread of infection. They come in various shapes and sizes, with either an adhesive or a cloth backing.

Some of the key players operating in the sanitary napkins market are Kotex, Stayfree, Carefree, Bodyform, Organyc, Natracare, KleanNara, ElisMegami, Whisper, Sofy, Kotex, HelenHarper, Unicharm.

The sanitary napkins market is expected to grow at a compound annual growth rate of 5.5%.

                                            
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sanitary Napkins Market Overview    4.1 Introduction       4.1.1 Market Taxonomy       4.1.2 Market Definition       4.1.3 Macro-Economic Factors Impacting the Market Growth    4.2 Sanitary Napkins Market Dynamics       4.2.1 Market Drivers       4.2.2 Market Restraints       4.2.3 Market Opportunity    4.3 Sanitary Napkins Market - Supply Chain Analysis       4.3.1 List of Key Suppliers       4.3.2 List of Key Distributors       4.3.3 List of Key Consumers    4.4 Key Forces Shaping the Sanitary Napkins Market       4.4.1 Bargaining Power of Suppliers       4.4.2 Bargaining Power of Buyers       4.4.3 Threat of Substitution       4.4.4 Threat of New Entrants       4.4.5 Competitive Rivalry    4.5 Global Sanitary Napkins Market Size & Forecast, 2020-2028       4.5.1 Sanitary Napkins Market Size and Y-o-Y Growth       4.5.2 Sanitary Napkins Market Absolute $ Opportunity

Chapter 5 Global  Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2  Market Size Forecast by Type
      5.2.1 Dry Mesh Sanitary Napkins
      5.2.2 Cotton Soft Type Sanitary Napkins
      5.2.3 Cotton Sanitary Napkins
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global  Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2  Market Size Forecast by Applications
      6.2.1 Retail Outlets
      6.2.2 Online Stores
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Sanitary Napkins Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Sanitary Napkins Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America  Analysis and Forecast
   9.1 Introduction
   9.2 North America  Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America  Market Size Forecast by Type
      9.6.1 Dry Mesh Sanitary Napkins
      9.6.2 Cotton Soft Type Sanitary Napkins
      9.6.3 Cotton Sanitary Napkins
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America  Market Size Forecast by Applications
      9.10.1 Retail Outlets
      9.10.2 Online Stores
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe  Analysis and Forecast
   10.1 Introduction
   10.2 Europe  Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe  Market Size Forecast by Type
      10.6.1 Dry Mesh Sanitary Napkins
      10.6.2 Cotton Soft Type Sanitary Napkins
      10.6.3 Cotton Sanitary Napkins
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe  Market Size Forecast by Applications
      10.10.1 Retail Outlets
      10.10.2 Online Stores
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific  Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific  Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific  Market Size Forecast by Type
      11.6.1 Dry Mesh Sanitary Napkins
      11.6.2 Cotton Soft Type Sanitary Napkins
      11.6.3 Cotton Sanitary Napkins
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific  Market Size Forecast by Applications
      11.10.1 Retail Outlets
      11.10.2 Online Stores
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America  Analysis and Forecast
   12.1 Introduction
   12.2 Latin America  Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America  Market Size Forecast by Type
      12.6.1 Dry Mesh Sanitary Napkins
      12.6.2 Cotton Soft Type Sanitary Napkins
      12.6.3 Cotton Sanitary Napkins
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America  Market Size Forecast by Applications
      12.10.1 Retail Outlets
      12.10.2 Online Stores
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA)  Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA)  Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA)  Market Size Forecast by Type
      13.6.1 Dry Mesh Sanitary Napkins
      13.6.2 Cotton Soft Type Sanitary Napkins
      13.6.3 Cotton Sanitary Napkins
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA)  Market Size Forecast by Applications
      13.10.1 Retail Outlets
      13.10.2 Online Stores
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Sanitary Napkins Market: Competitive Dashboard
   14.2 Global Sanitary Napkins Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Kotex
      14.3.2 Stayfree
      14.3.3 Carefree
      14.3.4 Bodyform
      14.3.5 Organyc
      14.3.6 Natracare
      14.3.7 KleanNara
      14.3.8 ElisMegami
      14.3.9 Whisper
      14.3.10 Sofy
      14.3.11 Kotex
      14.3.12 HelenHarper
      14.3.13 Unicharm

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