Market Overview:
The global search engine optimization and marketing market is expected to grow at a CAGR of 10.8% from 2018 to 2030. The growth of this market can be attributed to the increasing adoption of digital technologies by businesses and the growing demand for online visibility and traffic. In addition, the increasing use of mobile devices for online searches is also contributing to the growth of this market. The search engine optimization (SEO) segment is expected to grow at a CAGR of 11% from 2018 to 2030, while the search engine marketing (SEM) segment is expected to grow at a CAGR of 10% during the same period. SMEs are anticipated to account for the majority share in both segments during the forecast period. North America accounted for majority share in 2017 and is projected dominate throughoutthe forecast period owing high internet penetration rate, early adoption ratesof latest technologiesand presenceof major players such as Google, Microsoft Corporationand Yahoo! Inc., among othersin this region .
Product Definition:
Search engine optimization is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. Search engine optimization is important because it helps websites attract more visitors, which can result in increased sales or other conversions.
Search Engine Optimization:
SEO or search engine optimization is the process of modifying web pages to improve their position in a search result list. It helps websites gain more visitors and better ranking in a specific category. The factors considered while optimizing a website include Title,Meta description,Headings,Internal links creation (link building),Mobile optimized version and content etc. Various tools are used for this task such asSEO audit tool,SEO software etc.
Search Engine Marketing:
SEM is a paid advertising service that helps companies generate more leads from the internet search engine. It also helps companies improve their ranking in the search results and gain an advantage over competitors. SEM has gained significant traction in recent years owing to its effectiveness in increasing website traffic, which eventually improves customer engagement and sales.
The global SEM market size was valued at USD 1,849 million in 2016.
Application Insights:
The small and medium-sized enterprises (SMEs) segment held the largest share of over 70.0% in 2017. The segment is expected to witness significant growth over the forecast period owing to increasing adoption of search engine optimization techniques by SMEs for improving their online visibility in search results pages.
The large enterprises' application segment is expected to register a notable CAGR of XX% from 2018 to 2030, on account of growing demand from companies for managing their digital marketing activities through SEM agencies or internal teams with the help from SEO firms or individual consultants who possess expertise in large enterprise applications as well as Google Analytics and Google Search Console proficiency required for effectively monitoring and analyzing website traffic data generated through organic web searches that drive conversions into sales via e-mail, phone calls,.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to high awareness levels amongst internet users regarding online search engine optimization and related services. Moreover, a large number of SMEs in North America use Google AdWords for advertising and marketing purposes, which further boosts adoption of SEO services by these companies.
Asia Pacific is estimated to be the fastest-growing regional market from 2018 to 2030 due to increasing internet penetration rates in developing countries such as India and China. Furthermore, growing investments by multinational companies such as Google Inc.; Microsoft Corporation; Facebook; Twitter Inc.; are also contributing towards increased demand for search engine optimization solutions in APAC region thus making it one of the most lucrative regions globally over the next few years time frame.
The European market was valued at USD X billion back in 2016.
Growth Factors:
- Increased use of mobile devices for search: With the increased use of mobile devices, such as smartphones and tablets, for search, businesses need to ensure their websites are optimized for these devices.
- Use of voice search: As more people use voice-activated assistants such as Siri and Cortana, businesses need to optimize their websites and content for voice search.
- Increase in local searches: With the growth of location-based services such as Foursquare and Yelp, there has been a corresponding increase in local searches. Businesses need to make sure they are targeting these types of searches with their SEO efforts.
- Emergence of new technologies: As new technologies emerge (e.g., virtual reality), businesses will need to adapt their SEO strategies accordingly in order to take advantage of the opportunities they present.
Scope Of The Report
Report Attributes
Report Details
Report Title
Search Engine Optimization and Market Research Report
By Type
Search Engine Optimization, Search Engine Marketing
By Application
SMEs, Large Enterprises
By Companies
Acquisio, Adobe, Ahrefs, AWR Cloud, Bing, DeepCrawl, Google, Kenshoo, KWFinder.com, LinkResearchTools, Majestic, Marin Software, Moz, ReachLocal, SE Ranking, Searchmetrics Essentials, SEMrush, SEO Book, Sizmek, SpyFu, WordStream Advisor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
159
Number of Tables & Figures
112
Customization Available
Yes, the report can be customized as per your need.
Global Search Engine Optimization and Market Report Segments:
The global Search Engine Optimization and market is segmented on the basis of:
Types
Search Engine Optimization, Search Engine Marketing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Acquisio
- Adobe
- Ahrefs
- AWR Cloud
- Bing
- DeepCrawl
- Google
- Kenshoo
- KWFinder.com
- LinkResearchTools
- Majestic
- Marin Software
- Moz
- ReachLocal
- SE Ranking
- Searchmetrics Essentials
- SEMrush
- SEO Book
- Sizmek
- SpyFu
- WordStream Advisor
Highlights of The Search Engine Optimization and Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Search Engine Optimization
- Search Engine Marketing
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Search Engine Optimization and Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).
Some of the major companies in the search engine optimization and market are Acquisio, Adobe, Ahrefs, AWR Cloud, Bing, DeepCrawl, Google, Kenshoo, KWFinder.com, LinkResearchTools, Majestic, Marin Software, Moz, ReachLocal, SE Ranking, Searchmetrics Essentials, SEMrush, SEO Book, Sizmek, SpyFu, WordStream Advisor.
The search engine optimization and market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Search Engine Optimization and Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Search Engine Optimization and Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Search Engine Optimization and Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Search Engine Optimization and Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Search Engine Optimization and Market Size & Forecast, 2018-2028
4.5.1 Search Engine Optimization and Market Size and Y-o-Y Growth
4.5.2 Search Engine Optimization and Market Absolute $ Opportunity
Chapter 5 Global Search Engine Optimization and Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Search Engine Optimization and Market Size Forecast by Type
5.2.1 Search Engine Optimization
5.2.2 Search Engine Marketing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Search Engine Optimization and Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Search Engine Optimization and Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Search Engine Optimization and Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Search Engine Optimization and Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Search Engine Optimization and Analysis and Forecast
9.1 Introduction
9.2 North America Search Engine Optimization and Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Search Engine Optimization and Market Size Forecast by Type
9.6.1 Search Engine Optimization
9.6.2 Search Engine Marketing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Search Engine Optimization and Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Search Engine Optimization and Analysis and Forecast
10.1 Introduction
10.2 Europe Search Engine Optimization and Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Search Engine Optimization and Market Size Forecast by Type
10.6.1 Search Engine Optimization
10.6.2 Search Engine Marketing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Search Engine Optimization and Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Search Engine Optimization and Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Search Engine Optimization and Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Search Engine Optimization and Market Size Forecast by Type
11.6.1 Search Engine Optimization
11.6.2 Search Engine Marketing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Search Engine Optimization and Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Search Engine Optimization and Analysis and Forecast
12.1 Introduction
12.2 Latin America Search Engine Optimization and Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Search Engine Optimization and Market Size Forecast by Type
12.6.1 Search Engine Optimization
12.6.2 Search Engine Marketing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Search Engine Optimization and Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Search Engine Optimization and Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Search Engine Optimization and Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Search Engine Optimization and Market Size Forecast by Type
13.6.1 Search Engine Optimization
13.6.2 Search Engine Marketing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Search Engine Optimization and Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Search Engine Optimization and Market: Competitive Dashboard
14.2 Global Search Engine Optimization and Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Acquisio
14.3.2 Adobe
14.3.3 Ahrefs
14.3.4 AWR Cloud
14.3.5 Bing
14.3.6 DeepCrawl
14.3.7 Google
14.3.8 Kenshoo
14.3.9 KWFinder.com
14.3.10 LinkResearchTools
14.3.11 Majestic
14.3.12 Marin Software
14.3.13 Moz
14.3.14 ReachLocal
14.3.15 SE Ranking
14.3.16 Searchmetrics Essentials
14.3.17 SEMrush
14.3.18 SEO Book
14.3.19 Sizmek
14.3.20 SpyFu
14.3.21 WordStream Advisor
