Market Overview:
The global search engine optimization (SEO) market is expected to grow from USD 2.02 billion in 2018 to USD 5.41 billion by 2030, at a CAGR of 13.8% during the forecast period. The growth of this market can be attributed to the increasing demand for SEO services from small and mid-sized enterprises (SMEs) and large enterprises across the globe. In addition, the growing adoption of cloud-based SEO solutions among organizations is also contributing to the growth of this market. However, lack of awareness about SEO services among SMEs is restraining the growth of this market to some extent.
Product Definition:
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engines. The higher a website ranks in search results, the more likely users will be to find and use it. Search engine optimization is important because it affects how easily people can find your site on the Web.
Cloud-based:
Cloud-based is a term used to define software or services that provide on-demand remote access to shared pool of data. It helps in reducing the cost of building and running applications, which reduces the burden on IT support staff. Cloud computing offers benefits such as scalability, reliability, and flexibility thus increasing its adoption among organizations.
Keyword-based:
Keyword-based Search Engine Optimization (SEO) is a technique to improve the visibility of a website in search results by using key words as tags. The main purpose of this optimization is to increase traffic from search engines. Keyword-based optimization helps in increasing organic traffic and improving brand awareness through Google, Yahoo, and other major search engines. It also helps in creating content for optimized keywords that can help drive more targeted visitors to the site through relevant searches.
Application Insights:
The large enterprises segment dominated the global search engine optimization market in 2017. This can be attributed to the fact that most of the companies have invested in their online marketing activities and are using Google AdWords, Bing Ads or Yahoo! Search Marketing for improving their visibility on search engines. The SMEs' application segment is expected to witness a lucrative CAGR over the forecast period owing to increased usage of social media platforms and an increasing number of blog posts & articles about SEO services being provided by major players in the industry.
Keyword-based techniques are widely used by both large as well as small and mid-sized enterprises for enhancing their presence across various search engines including Google, Bing, Yahoo!, etc. Keyword research is considered as one of the most important stages while planning an online marketing strategy for any organization because it helps in generating more leads than other digital channels would ever do alone.
Regional Analysis:
North America dominated the global SERP optimization market in 2017. The region is expected to maintain its position over the forecast period as well. This can be attributed to high awareness levels amongst internet users regarding online marketing, availability of advanced tools for search engine optimization, and presence of a large number of companies offering SEO services in the region. Asia Pacific is projected to grow at a lucrative CAGR during the forecast period owing to increasing internet penetration and widespread adoption of smartphones. Moreover, countries such as China and India are experiencing an influx of foreign investors looking for growth opportunities in these markets which will drive regional growth over next seven years.
The European market was valued at USD X billion in 2017 owing to early adoption of technology by SMEs operating across economies including Germany, U K.
Growth Factors:
- Increasing demand for online visibility and traffic from users
- Growing trend of online marketing and advertising
- Rising number of internet users globally
- Proliferation of mobile devices and apps that need search engine optimization services
- Emergence of new technologies such as artificial intelligence, machine learning, etc., which are being used in search engine optimization
Scope Of The Report
Report Attributes
Report Details
Report Title
Search Engine Optimization Market Research Report
By Type
Cloud-based, Keyword-based
By Application
Large Enterprises, Small and Mid-sized Enterprises (SMEs)
By Companies
WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US), AWR Cloud(US), KWFinder.com, Searchmetrics Essentials(Slovakia), Ahrefs(Singapore), DeepCrawl(UK), Majestic(UK)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
155
Number of Tables & Figures
109
Customization Available
Yes, the report can be customized as per your need.
Global Search Engine Optimization Market Report Segments:
The global Search Engine Optimization market is segmented on the basis of:
Types
Cloud-based, Keyword-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Mid-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- WordStream(US)
- Moz(US)
- SEO Book(Greece)
- LinkResearchTools(Austria)
- SpyFu(US)
- SEMrush(US)
- AWR Cloud(US)
- KWFinder.com
- Searchmetrics Essentials(Slovakia)
- Ahrefs(Singapore)
- DeepCrawl(UK)
- Majestic(UK)
Highlights of The Search Engine Optimization Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- Keyword-based
- By Application:
- Large Enterprises
- Small and Mid-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Search Engine Optimization Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).
Some of the major companies in the search engine optimization market are WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US), AWR Cloud(US), KWFinder.com, Searchmetrics Essentials(Slovakia), Ahrefs(Singapore), DeepCrawl(UK), Majestic(UK).
The search engine optimization market is expected to grow at a compound annual growth rate of 13.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Search Engine Optimization Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Search Engine Optimization Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Search Engine Optimization Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Search Engine Optimization Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Search Engine Optimization Market Size & Forecast, 2018-2028
4.5.1 Search Engine Optimization Market Size and Y-o-Y Growth
4.5.2 Search Engine Optimization Market Absolute $ Opportunity
Chapter 5 Global Search Engine Optimization Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Search Engine Optimization Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 Keyword-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Search Engine Optimization Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Search Engine Optimization Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Mid-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Search Engine Optimization Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Search Engine Optimization Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Search Engine Optimization Analysis and Forecast
9.1 Introduction
9.2 North America Search Engine Optimization Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Search Engine Optimization Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 Keyword-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Search Engine Optimization Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Mid-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Search Engine Optimization Analysis and Forecast
10.1 Introduction
10.2 Europe Search Engine Optimization Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Search Engine Optimization Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 Keyword-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Search Engine Optimization Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Mid-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Search Engine Optimization Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Search Engine Optimization Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Search Engine Optimization Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 Keyword-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Search Engine Optimization Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Mid-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Search Engine Optimization Analysis and Forecast
12.1 Introduction
12.2 Latin America Search Engine Optimization Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Search Engine Optimization Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 Keyword-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Search Engine Optimization Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Mid-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Search Engine Optimization Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Search Engine Optimization Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Search Engine Optimization Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 Keyword-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Search Engine Optimization Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Mid-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Search Engine Optimization Market: Competitive Dashboard
14.2 Global Search Engine Optimization Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 WordStream(US)
14.3.2 Moz(US)
14.3.3 SEO Book(Greece)
14.3.4 LinkResearchTools(Austria)
14.3.5 SpyFu(US)
14.3.6 SEMrush(US)
14.3.7 AWR Cloud(US)
14.3.8 KWFinder.com
14.3.9 Searchmetrics Essentials(Slovakia)
14.3.10 Ahrefs(Singapore)
14.3.11 DeepCrawl(UK)
14.3.12 Majestic(UK)
