Market Overview:
The global sell side platform market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for sell side platforms from large enterprises and SMEs across different regions. In addition, the growing trend of cloud-based solutions is also contributing to the growth of this market.
Product Definition:
A sell side platform (SSP) is a technology platform that allows publishers to sell their ad inventory programmatically. The importance of SSPs is that they provide a single point of contact for buyers and allow publishers to manage their inventory more effectively.
Cloud Based:
Cloud-based software is a type of software service that provides solutions to client based on a subscription model. The solution includes services such as data storage, processing power, and communication facilities by using which the user can access the system remotely through internet. It helps in improving operational efficiency and reduces cost associated with traditional systems implementation.
Web Based:
A web-based sell side platform (SSP) is a software system that enables investment banks, asset management firms, and private equity firms to manage their client relationships. It provides an interactive environment where clients can access information about the investments available and make requests for information or set up new transactions. The SSP allows users to search for investments by various parameters such as region, industry type or company size.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017. The platform helps sell side firms to manage their relationships with various clients and prospects. It also helps them to organize and maintain data on multiple accounts, projects, and deals across different regions. Furthermore, it offers a dashboard view of current activities which enables quick monitoring of deals and projects across all channels.
The SMEs segment is expected to exhibit the highest CAGR over the forecast period owing to increasing penetration globally among small businesses for sourcing international buyers or domestic sellers from within its country or region resulting in increased exposure towards global markets thus driving demand globally for sell side platforms used by SMEs.
Regional Analysis:
North America dominated the global sell side platform market in 2017. The region is expected to maintain its dominance over the forecast period as well. This can be attributed to increasing usage of cloud-based solutions and growing adoption of internet based applications among enterprises in this region. Asia Pacific is anticipated to witness significant growth over the forecast period owing to increased use of sell side platforms by small and medium enterprises (SMEs). Furthermore, increasing number of buy Side Research Initiatives (RSRI) on emerging markets such as China and India are expected drive regional growth during the forecast period. Europe also accounted for a considerable share in 2017 owing to high concentration of financial services firms operating across various sectors such as energy, telecom, pharmaceuticals, etc.).
Growth Factors:
- Increasing demand for Sell Side Platforms from the financial sector as it helps in streamlining and automating the entire process of selling securities.
- The increasing trend of mergers and acquisitions is also expected to drive the demand for Sell Side Platforms as they help in managing and tracking the complex data associated with such deals.
- Growing popularity of cloud-based solutions is also anticipated to boost the growth of this market during the forecast period.
- Proliferation of mobile devices has led to an increase in trading activities, which is further expected to fuel the demand for Sell Side Platforms over next few years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Sell Side Platform Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Google Ad Manager, AerServ, AppNexus, MoPub, BounceX, OpenX, RhthymOne, Rubicon Project, PubMatic, ONE by AOL, Insticator, 360 Polaris, Smart AdServer, Operative.One, AdBook, Admixer.SSP, SmartyAds, Naviga Ad
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
135
Number of Tables & Figures
95
Customization Available
Yes, the report can be customized as per your need.
Global Sell Side Platform Market Report Segments:
The global Sell Side Platform market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google Ad Manager
- AerServ
- AppNexus
- MoPub
- BounceX
- OpenX
- RhthymOne
- Rubicon Project
- PubMatic
- ONE by AOL
- Insticator
- 360 Polaris
- Smart AdServer
- Operative.One
- AdBook
- Admixer.SSP
- SmartyAds
- Naviga Ad
Highlights of The Sell Side Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sell Side Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A sell side platform is a web-based application that allows investors to access and trade securities. Sell side platforms allow users to search for and purchase securities, as well as track the prices of stocks.
Some of the major players in the sell side platform market are Google Ad Manager, AerServ, AppNexus, MoPub, BounceX, OpenX, RhthymOne, Rubicon Project, PubMatic, ONE by AOL, Insticator, 360 Polaris, Smart AdServer, Operative.One, AdBook, Admixer.SSP, SmartyAds, Naviga Ad.
The sell side platform market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sell Side Platform Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Sell Side Platform Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Sell Side Platform Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Sell Side Platform Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Sell Side Platform Market Size & Forecast, 2018-2028
4.5.1 Sell Side Platform Market Size and Y-o-Y Growth
4.5.2 Sell Side Platform Market Absolute $ Opportunity
Chapter 5 Global Sell Side Platform Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Sell Side Platform Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Sell Side Platform Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Sell Side Platform Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sell Side Platform Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sell Side Platform Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Sell Side Platform Analysis and Forecast
9.1 Introduction
9.2 North America Sell Side Platform Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Sell Side Platform Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Sell Side Platform Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Sell Side Platform Analysis and Forecast
10.1 Introduction
10.2 Europe Sell Side Platform Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Sell Side Platform Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Sell Side Platform Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Sell Side Platform Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Sell Side Platform Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Sell Side Platform Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Sell Side Platform Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Sell Side Platform Analysis and Forecast
12.1 Introduction
12.2 Latin America Sell Side Platform Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Sell Side Platform Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Sell Side Platform Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Sell Side Platform Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Sell Side Platform Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Sell Side Platform Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Sell Side Platform Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sell Side Platform Market: Competitive Dashboard
14.2 Global Sell Side Platform Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google Ad Manager
14.3.2 AerServ
14.3.3 AppNexus
14.3.4 MoPub
14.3.5 BounceX
14.3.6 OpenX
14.3.7 RhthymOne
14.3.8 Rubicon Project
14.3.9 PubMatic
14.3.10 ONE by AOL
14.3.11 Insticator
14.3.12 360 Polaris
14.3.13 Smart AdServer
14.3.14 Operative.One
14.3.15 AdBook
14.3.16 Admixer.SSP
14.3.17 SmartyAds
14.3.18 Naviga Ad
