Market Overview:
Sentiment analysis software is a technology that helps in understanding the attitude of people towards a particular topic or product. The global sentiment analysis software market is expected to grow at a CAGR of 16.5% during the forecast period 2018-2030. The growth of this market can be attributed to the increasing demand for sentiment analysis software from various industries such as retail, BFSI, healthcare, and others. Moreover, the growing trend of big data and analytics is also fueling the growth of this market.
Product Definition:
Sentiment Analysis is the process of automatically identifying and classifying the polarity of a text, e.g. positive, negative or neutral. It is used to understand how people feel about something, for example a product or brand.
On-premises Sentiment Analysis Software:
On-premises sentiment analysis software is used for the extraction of opinions from social media. It's an effective tool to analyze consumer behavior and their response to a particular product or service in real-time. The on-premises software has been widely used by brands and agencies for brand monitoring, customer relationship management, and crisis management among others.
Web-based Sentiment Analysis Software:
Web-based sentiment analysis software is a tool that helps in analyzing the online content. It provides an insight into the feeling of the author/creator of the content by analyzing positive or negative words used in it. The web-based software allows users to access data from any location and at any time, thereby driving its demand among individuals working from home, small businesses, and large enterprises.
Application Insights:
The market is segmented into retail, banking, financial services and insurance (BFSI), healthcare, other applications. The BFSI sector dominated the global sentiment analysis software application market in 2017. This can be attributed to the increasing use of sentiment analysis tools for monitoring social media feeds and blog posts for stock market data as well as news about companies. Furthermore, rising demand for real-time financial insights generated through these tools will drive industry growth over the forecast period.
The retail segment is expected to witness significant growth over the forecast period owing to increased adoption of customer experience management (CEM) solutions that help retailers analyze consumer feedback from online and offline channels and respond quickly to improve customer engagement levels across various stores or outlets under a single organization¢â‚¬â„¢s umbrella brand name using unified communication infrastructure or network.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of major players such as IBM Corporation; Google LLC; Microsoft Corporation; and Amazon Web Services, Inc. Moreover, these companies are actively investing in research and development activities to develop advanced software for analyzing text-based data. For instance, in September 2018, IBM launched a new cloud-based service called Watson Sentiment Analysis that can analyze public blog posts with a high level of accuracy and precision using deep learning techniques.
The Asia Pacific is expected to witness significant growth during the forecast period owing to increasing investments by prominent players such as NTT Docomo Co., Ltd.; Fujitsu Limited; Toyota Tsusho Holdings Corp.; Honda Motor Co., Ltd.; Nissan Motors Ltd.; Mazda Motor Corp., India Private Limited; Suzuki Motor Corporation; Hyundai Mobis Korea Co.
Growth Factors:
- Increasing demand for sentiment analysis software from small and medium businesses (SMBs) due to the increasing need for customer feedback and sentiment analysis to improve their business operations.
- The growing trend of online marketing and social media, which has led to an increase in the demand for sentiment analysis software that can help identify consumer trends and preferences.
- The increasing use of big data analytics by organizations across different industries, which has resulted in a higher demand for sentiment analysis software that can help make better sense of big data sets.
- The growing popularity of artificial intelligence (AI) and machine learning technologies, which is helping fuel the growth of the sentiment analysis software market as these technologies are being increasingly used to power such solutions.
- The increasing focus on corporate social responsibility (CSR) by organizations, which is driving the need for better tools to track public opinion about them online
Scope Of The Report
Report Attributes
Report Details
Report Title
Sentiment Analysis Software Market Research Report
By Type
On-premises Sentiment Analysis Software, Web-based Sentiment Analysis Software
By Application
Retail, BFSI, Healthcare, Other
By Companies
IBM, Angoss Software Corporation, Clarabridge, Bitext, Brandwatch, SAS Institute, General Sentiment, Lexalytics, Meltwater, NetOwl, Trackur, OdinText, OpenText, QuestionPro Survey Software, Social Smart Software
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
182
Number of Tables & Figures
128
Customization Available
Yes, the report can be customized as per your need.
Global Sentiment Analysis Software Market Report Segments:
The global Sentiment Analysis Software market is segmented on the basis of:
Types
On-premises Sentiment Analysis Software, Web-based Sentiment Analysis Software
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, BFSI, Healthcare, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- Angoss Software Corporation
- Clarabridge
- Bitext
- Brandwatch
- SAS Institute
- General Sentiment
- Lexalytics
- Meltwater
- NetOwl
- Trackur
- OdinText
- OpenText
- QuestionPro Survey Software
- Social Smart Software
Highlights of The Sentiment Analysis Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premises Sentiment Analysis Software
- Web-based Sentiment Analysis Software
- By Application:
- Retail
- BFSI
- Healthcare
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sentiment Analysis Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Sentiment analysis software is a computer program that can be used to analyze the sentiment of text. This type of software can be used to determine whether a piece of text is positive, negative, or neutral.
Some of the key players operating in the sentiment analysis software market are IBM, Angoss Software Corporation, Clarabridge, Bitext, Brandwatch, SAS Institute, General Sentiment, Lexalytics, Meltwater, NetOwl, Trackur, OdinText, OpenText, QuestionPro Survey Software, Social Smart Software.
The sentiment analysis software market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sentiment Analysis Software Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Sentiment Analysis Software Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Sentiment Analysis Software Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Sentiment Analysis Software Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Sentiment Analysis Software Market Size & Forecast, 2020-2028 4.5.1 Sentiment Analysis Software Market Size and Y-o-Y Growth 4.5.2 Sentiment Analysis Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 On-premises Sentiment Analysis Software
5.2.2 Web-based Sentiment Analysis Software
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail
6.2.2 BFSI
6.2.3 Healthcare
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sentiment Analysis Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sentiment Analysis Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 On-premises Sentiment Analysis Software
9.6.2 Web-based Sentiment Analysis Software
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail
9.10.2 BFSI
9.10.3 Healthcare
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 On-premises Sentiment Analysis Software
10.6.2 Web-based Sentiment Analysis Software
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail
10.10.2 BFSI
10.10.3 Healthcare
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 On-premises Sentiment Analysis Software
11.6.2 Web-based Sentiment Analysis Software
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail
11.10.2 BFSI
11.10.3 Healthcare
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 On-premises Sentiment Analysis Software
12.6.2 Web-based Sentiment Analysis Software
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail
12.10.2 BFSI
12.10.3 Healthcare
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 On-premises Sentiment Analysis Software
13.6.2 Web-based Sentiment Analysis Software
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail
13.10.2 BFSI
13.10.3 Healthcare
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sentiment Analysis Software Market: Competitive Dashboard
14.2 Global Sentiment Analysis Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 Angoss Software Corporation
14.3.3 Clarabridge
14.3.4 Bitext
14.3.5 Brandwatch
14.3.6 SAS Institute
14.3.7 General Sentiment
14.3.8 Lexalytics
14.3.9 Meltwater
14.3.10 NetOwl
14.3.11 Trackur
14.3.12 OdinText
14.3.13 OpenText
14.3.14 QuestionPro Survey Software
14.3.15 Social Smart Software