Market Overview:
The global SEO platforms market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for SEO platforms from large enterprises and SMEs across different regions. Additionally, the growing adoption of cloud-based SEO platforms is also contributing to the growth of this market.
Product Definition:
A SEO Platform is a software application that helps digital marketers and SEO professionals manage their search engine optimization campaigns. The most important function of a SEO Platform is to help users track their website's search engine rankings and identify the keywords that are driving traffic to their site. Additionally, many platforms offer tools for keyword research, competitor analysis, backlink monitoring, and on-page optimization.
On Cloud:
On cloud is a service model that provides shared computing resources over the internet. It's an umbrella term for all types of hosted services, including Infrastructure-as-a-Service (IaaS), Software-as-a-Service (SaaS), and Platform as a Service (PaaS). On cloud allows enterprises to move their applications from traditional data centers to remote servers located in various locations.
On Premise:
On premise is a term used in reference to the software or application which is installed and operated from the same computer on which the data and programs are operating. In other words, it's an installation of program files on computers from different locations. It can also be referred to as local software or locally-installed software. On premise search engine optimization (SEO) platforms provide several advantages such as high quality scorecard for online marketing, easy management of campaigns, conversion tracking for website traffic etc.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. This can be attributed to factors such as extensive usage of enterprise solutions, high IT budgets of companies for website migration and expansion, increasing number of inbound and outbound links from domain names, Google PageRank signals being sent to websites which indicate high authority of a site. The growing need amongst large enterprises for professional digital marketing services coupled with rising adoption rate is anticipated to drive demand over the forecast period.
SMEs are projected to register considerable growth over the forecast period owing to increased penetration internet access across developing countries like India & China along with easy availability affordable packages that offer SEO tools at nominal charges. Furthermore, an increase in SMEs would also lead towards an increase in their online presence hence improving visibility on search engines resulting into higher demand among small businesses which will further boost industry growth during future years.
Regional Analysis:
The Asia Pacific regional market is anticipated to witness significant growth over the forecast period owing to the increasing adoption of online marketing tools by small and medium enterprises in China, India, and Australia. The region accounted for more than 35% of the overall revenue share in 2017. Moreover, Google has made its office in Singapore; Hong Kong; Tokyo; and Beijing as a part of its 20 new offices announced in 2016. This factor is also expected to drive regional growth over the next eight years.
North America accounted for more than 25% share of global revenue due to high demand from U.S.-based companies such as Expedia Inc.; Groupon Inc.; Yelp Inc.; Amazon Web Services LLC; among others who are opting for on-premise solutions owing to regulatory compliance issues associated with cloud-based services providers such as Google LLC or Microsoft Corporation (MSFT).
Growth Factors:
- Increasing demand for SEO services from small and medium-sized businesses (SMBs)
- Rapid growth of mobile search
- Emergence of new technologies and platforms that impact SEO (e.g., artificial intelligence, voice search, etc.)
- Growing focus on website security and privacy by consumers and businesses alike
- Increased use of marketing automation tools to help optimize SEO campaigns
Scope Of The Report
Report Attributes
Report Details
Report Title
SEO Platforms Market Research Report
By Type
On Cloud, On Premise
By Application
Large Enterprises, SMEs
By Companies
SharpSpring, AgencyAnalytics, Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND, Red Spot Interactive, ContentStudio, Salesforce Marketing Cloud, Moz Pro, Zoho Campaigns, Yotpo, SAP, Adobe Campaign, Serpstat, Ahrefs, SpyFu, Raven Tools, Leadfeeder
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
181
Number of Tables & Figures
127
Customization Available
Yes, the report can be customized as per your need.
Global SEO Platforms Market Report Segments:
The global SEO Platforms market is segmented on the basis of:
Types
On Cloud, On Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- SharpSpring
- AgencyAnalytics
- Oracle Marketing Cloud
- KIZEN
- Act-On
- ActiveDEMAND
- Red Spot Interactive
- ContentStudio
- Salesforce Marketing Cloud
- Moz Pro
- Zoho Campaigns
- Yotpo
- SAP
- Adobe Campaign
- Serpstat
- Ahrefs
- SpyFu
- Raven Tools
- Leadfeeder
Highlights of The SEO Platforms Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On Cloud
- On Premise
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the SEO Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
SEO platforms are online tools that help businesses improve their visibility on search engines. They allow users to manage their SEO campaigns, track the progress of their websiteu2019s ranking, and analyze the data to optimize future efforts.
Some of the major players in the seo platforms market are SharpSpring, AgencyAnalytics, Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND, Red Spot Interactive, ContentStudio, Salesforce Marketing Cloud, Moz Pro, Zoho Campaigns, Yotpo, SAP, Adobe Campaign, Serpstat, Ahrefs, SpyFu, Raven Tools, Leadfeeder.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 SEO Platforms Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 SEO Platforms Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 SEO Platforms Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the SEO Platforms Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global SEO Platforms Market Size & Forecast, 2018-2028
4.5.1 SEO Platforms Market Size and Y-o-Y Growth
4.5.2 SEO Platforms Market Absolute $ Opportunity
Chapter 5 Global SEO Platforms Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 SEO Platforms Market Size Forecast by Type
5.2.1 On Cloud
5.2.2 On Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global SEO Platforms Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 SEO Platforms Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global SEO Platforms Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 SEO Platforms Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America SEO Platforms Analysis and Forecast
9.1 Introduction
9.2 North America SEO Platforms Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America SEO Platforms Market Size Forecast by Type
9.6.1 On Cloud
9.6.2 On Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America SEO Platforms Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe SEO Platforms Analysis and Forecast
10.1 Introduction
10.2 Europe SEO Platforms Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe SEO Platforms Market Size Forecast by Type
10.6.1 On Cloud
10.6.2 On Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe SEO Platforms Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific SEO Platforms Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific SEO Platforms Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific SEO Platforms Market Size Forecast by Type
11.6.1 On Cloud
11.6.2 On Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific SEO Platforms Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America SEO Platforms Analysis and Forecast
12.1 Introduction
12.2 Latin America SEO Platforms Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America SEO Platforms Market Size Forecast by Type
12.6.1 On Cloud
12.6.2 On Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America SEO Platforms Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) SEO Platforms Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) SEO Platforms Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) SEO Platforms Market Size Forecast by Type
13.6.1 On Cloud
13.6.2 On Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) SEO Platforms Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 SEO Platforms Market: Competitive Dashboard
14.2 Global SEO Platforms Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 SharpSpring
14.3.2 AgencyAnalytics
14.3.3 Oracle Marketing Cloud
14.3.4 KIZEN
14.3.5 Act-On
14.3.6 ActiveDEMAND
14.3.7 Red Spot Interactive
14.3.8 ContentStudio
14.3.9 Salesforce Marketing Cloud
14.3.10 Moz Pro
14.3.11 Zoho Campaigns
14.3.12 Yotpo
14.3.13 SAP
14.3.14 Adobe Campaign
14.3.15 Serpstat
14.3.16 Ahrefs
14.3.17 SpyFu
14.3.18 Raven Tools
14.3.19 Leadfeeder
