Market Overview:
The global SEO software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for SEO software from individual, enterprise, and government organization users across different regions. Additionally, the growing adoption of mobile-based SEO software is also contributing to the growth of this market.
Product Definition:
SEO software is a type of computer program that helps website owners improve their visibility on the internet. It does this by providing tools and resources that make it easier to identify and address areas of improvement for a website’s search engine optimization (SEO) efforts.
Mobile-Based SEO Software:
Mobile-based search engine optimization software is a tool that helps in enhancing the visibility of websites in mobile search results. The main aim of this software is to increase the number of visitors and sales from mobile devices. It also helps to improve user experience by providing relevant content on mobiles.
The global market for mobile-based SEO software was valued at USD 4,15 billion in 2015 and is expected to grow at a CAGR close to 6% over the forecast period.
Desktop-Based SEO Software:
Desktop-based software is a tool that helps in managing and optimizing the search results based on desktop computers. It also helps to access data from multiple sources such as databases, files, and remote servers through a common interface. The major function of this software is to help users manage large volumes of data by providing an easy-to-use interface for all operations related to search engine optimization (SEO).
Application Insights:
The enterprise application segment accounted for the largest share of over 60.0% in 2017 and is expected to continue its dominance over the forecast period. The high adoption rate of SEO software by large organizations to manage their online marketing activities is one of the major factors driving this growth. For instance, Google Analytics has been widely adopted by enterprises as it provides them with detailed information about website traffic sources, which helps them improve customer engagement efforts and marketing strategies.
Enterprise SEO software solutions help companies optimize their visibility across search engines so that they can attract more visitors, convert existing ones into customers and ultimately grow their business profitably online.
Regional Analysis:
The Asia Pacific regional market is anticipated to witness significant growth over the forecast period owing to the increasing number of internet users in countries such as India, China, and Japan. Moreover, an increase in spending on online advertising by Google and Facebook has resulted in growing demand for SEO software solutions. The Google AdWords program allows advertisers to choose from a range of keyword suggestions that are related to their business or product offerings. This feature helps businesses get found through Google searches and other related activities across various devices and platforms including desktop computers, laptops/desktops, smartphones (Android & iOS), tablets (iOS & Android), voice-enabled devices (Google Home & Amazon Echo) among others.
North America accounted for more than 25% revenue share within the global arena in 2017 owing to high adoption of digital technologies across enterprises operating within this region.
Growth Factors:
- Increasing demand for SEO software from small and medium-sized businesses (SMBs)
- Rising adoption of SEO software by large enterprises
- Proliferation of mobile devices and the growing trend of "mobile first" search engine optimization (SEO) practices
- Emergence of new technologies, such as artificial intelligence (AI) and machine learning, that can help improve the effectiveness of SEO software programs
- Growing importance of search engine optimization in online marketing campaigns
Scope Of The Report
Report Attributes
Report Details
Report Title
SEO Software Market Research Report
By Type
Mobile-Based SEO Software, Desktop-Based SEO Software
By Application
Individual, Enterprise, Government Organization
By Companies
BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream, G2 Crowd, Moz
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
212
Number of Tables & Figures
149
Customization Available
Yes, the report can be customized as per your need.
Global SEO Software Market Report Segments:
The global SEO Software market is segmented on the basis of:
Types
Mobile-Based SEO Software, Desktop-Based SEO Software
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual, Enterprise, Government Organization
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- BrightEdge
- Conductor
- Linkdex
- SpyFu
- Yext
- WordStream
- G2 Crowd
- Moz
Highlights of The SEO Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile-Based SEO Software
- Desktop-Based SEO Software
- By Application:
- Individual
- Enterprise
- Government Organization
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the SEO Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
SEO software is a computer program that helps websites rank higher in search engine results pages (SERPs).
Some of the major players in the seo software market are BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream, G2 Crowd, Moz.
The seo software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 SEO Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 SEO Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 SEO Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the SEO Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global SEO Software Market Size & Forecast, 2020-2028
4.5.1 SEO Software Market Size and Y-o-Y Growth
4.5.2 SEO Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Mobile-Based SEO Software
5.2.2 Desktop-Based SEO Software
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Individual
6.2.2 Enterprise
6.2.3 Government Organization
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global SEO Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 SEO Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Mobile-Based SEO Software
9.6.2 Desktop-Based SEO Software
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Individual
9.10.2 Enterprise
9.10.3 Government Organization
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Mobile-Based SEO Software
10.6.2 Desktop-Based SEO Software
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Individual
10.10.2 Enterprise
10.10.3 Government Organization
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Mobile-Based SEO Software
11.6.2 Desktop-Based SEO Software
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Individual
11.10.2 Enterprise
11.10.3 Government Organization
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Mobile-Based SEO Software
12.6.2 Desktop-Based SEO Software
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Individual
12.10.2 Enterprise
12.10.3 Government Organization
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Mobile-Based SEO Software
13.6.2 Desktop-Based SEO Software
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Individual
13.10.2 Enterprise
13.10.3 Government Organization
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 SEO Software Market: Competitive Dashboard
14.2 Global SEO Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 BrightEdge
14.3.2 Conductor
14.3.3 Linkdex
14.3.4 SpyFu
14.3.5 Yext
14.3.6 WordStream
14.3.7 G2 Crowd
14.3.8 Moz
