Market Overview:
The global sleeping bras market is expected to register a CAGR of 5.8% during the forecast period, 2018-2030. The growth in the market can be attributed to various factors such as the increasing awareness about breast cancer and its prevention, rising demand for comfortable and stylish sleepwear, and growing popularity of online shopping. Based on type, the global sleeping bras market is segmented into underwire bras and wireless bras. The underwire bra segment is expected to account for a larger share of the market during the forecast period. This can be attributed to their superior support and shaping properties compared to wireless bras. Based on application, the global sleeping bras market is segmented into common women and pregnant & lactating women. The common women segment accounted for a larger share of the market in 2017 owing to their increased demand for comfortable sleepwear products.
Product Definition:
A sleeping bra is a type of brassiere that is designed to be worn while sleeping. It differs from a traditional bra in that it typically has less padding and support, and is often made from softer materials such as cotton or silk. Sleeping bras are intended to provide comfort and coverage during sleep, and may help to prevent breast discomfort or sagging.
Underwire Bras:
Underwire Bras are Bras with cups built in them. They help to lift, shape and support breast tissue. The main function of an underwire is to provide structure and support to the breasts by creating a stiffer cup than regular bras which helps in enhancing the shape of your breasts. Underwire can be used for any type of breast cancer including firm, soft or silicone based breasts.
Wireless Bras:
The global what is wireless bra and it's usage in sleeping Bras market size was valued at USD 6.5 billion in 2016. The increasing popularity of wireless or Bluetooth-enabled intimate apparel among women is expected to be one of the key trends escalating market growth over the forecast period.
Growing awareness regarding health.
Application Insights:
The common women segment held the largest share of over 70.0% in 2017. The increasing number of product launches by various industry players for the comfort and support of women throughout pregnancy is expected to drive the demand for sleeping bras during this period. For instance, in June 2017, Panache launched a maternity lingerie collection with breastfeeding friendly designs and features such as wide straps, deep cups and open-heart front design that allows easy access to milk ducts through openings at both sides of bra cups.
Regional Analysis:
North America dominated the global market in 2017. This can be attributed to increasing awareness about women health, rising demand for supportive and comfortable sleepwear, and high adoption rate of new technology. The U.S., in particular, is a key revenue-generator for the regional market as it accounts for more than 50% of North American sales on account of high product demand from pregnant women as well as non-pregnant users.
Asia Pacific is expected to witness significant growth over the forecast period owing to growing product adoption by nursing mothers due to increasing lactating population across countries such as China and India that has led them becoming leaders in this field globally.
Growth Factors:
- Increasing awareness about the benefits of sleeping bras among women.
- Rising demand for comfortable and stylish sleepwear among women.
- Growing popularity of online shopping among women consumers.
- Proliferation of new brands and designs in the sleeping bras market space.
Scope Of The Report
Report Attributes
Report Details
Report Title
Sleeping Bras Market Research Report
By Type
Underwire Bras, Wireless Bras
By Application
Common Women, Pregnant and Lactating Women
By Companies
Bravado, Destination Maternity (Motherhood), Triumph, La Leche League, Anita, Medela, Cake Maternity, Leading Lady, Cantaloop, Rosemadame, Senshukai, INUjIRUSHI, Wacoal (Elomi), Sweet Mommy, Mamaway, O.C.T. Mami, Happy House, Hubo, Embry, Aimer
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
230
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Sleeping Bras Market Report Segments:
The global Sleeping Bras market is segmented on the basis of:
Types
Underwire Bras, Wireless Bras
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Common Women, Pregnant and Lactating Women
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Bravado
- Destination Maternity (Motherhood)
- Triumph
- La Leche League
- Anita
- Medela
- Cake Maternity
- Leading Lady
- Cantaloop
- Rosemadame
- Senshukai
- INUjIRUSHI
- Wacoal (Elomi)
- Sweet Mommy
- Mamaway
- O.C.T. Mami
- Happy House
- Hubo
- Embry
- Aimer
Highlights of The Sleeping Bras Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Underwire Bras
- Wireless Bras
- By Application:
- Common Women
- Pregnant and Lactating Women
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Sleeping Bras Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A sleeping bra is a type of lingerie that is worn to help support and shape the breasts while they are being slept in. They are also often used as sleepwear for women who have larger breasts or who find it difficult to get a good night's sleep due to their bust size.
Some of the key players operating in the sleeping bras market are Bravado, Destination Maternity (Motherhood), Triumph, La Leche League, Anita, Medela, Cake Maternity, Leading Lady, Cantaloop, Rosemadame, Senshukai, INUjIRUSHI, Wacoal (Elomi), Sweet Mommy, Mamaway, O.C.T. Mami, Happy House, Hubo, Embry, Aimer.
The sleeping bras market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Sleeping Bras Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Sleeping Bras Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Sleeping Bras Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Sleeping Bras Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Sleeping Bras Market Size & Forecast, 2018-2028
4.5.1 Sleeping Bras Market Size and Y-o-Y Growth
4.5.2 Sleeping Bras Market Absolute $ Opportunity
Chapter 5 Global Sleeping Bras Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Sleeping Bras Market Size Forecast by Type
5.2.1 Underwire Bras
5.2.2 Wireless Bras
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Sleeping Bras Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Sleeping Bras Market Size Forecast by Applications
6.2.1 Common Women
6.2.2 Pregnant and Lactating Women
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Sleeping Bras Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Sleeping Bras Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Sleeping Bras Analysis and Forecast
9.1 Introduction
9.2 North America Sleeping Bras Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Sleeping Bras Market Size Forecast by Type
9.6.1 Underwire Bras
9.6.2 Wireless Bras
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Sleeping Bras Market Size Forecast by Applications
9.10.1 Common Women
9.10.2 Pregnant and Lactating Women
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Sleeping Bras Analysis and Forecast
10.1 Introduction
10.2 Europe Sleeping Bras Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Sleeping Bras Market Size Forecast by Type
10.6.1 Underwire Bras
10.6.2 Wireless Bras
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Sleeping Bras Market Size Forecast by Applications
10.10.1 Common Women
10.10.2 Pregnant and Lactating Women
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Sleeping Bras Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Sleeping Bras Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Sleeping Bras Market Size Forecast by Type
11.6.1 Underwire Bras
11.6.2 Wireless Bras
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Sleeping Bras Market Size Forecast by Applications
11.10.1 Common Women
11.10.2 Pregnant and Lactating Women
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Sleeping Bras Analysis and Forecast
12.1 Introduction
12.2 Latin America Sleeping Bras Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Sleeping Bras Market Size Forecast by Type
12.6.1 Underwire Bras
12.6.2 Wireless Bras
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Sleeping Bras Market Size Forecast by Applications
12.10.1 Common Women
12.10.2 Pregnant and Lactating Women
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Sleeping Bras Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Sleeping Bras Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Sleeping Bras Market Size Forecast by Type
13.6.1 Underwire Bras
13.6.2 Wireless Bras
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Sleeping Bras Market Size Forecast by Applications
13.10.1 Common Women
13.10.2 Pregnant and Lactating Women
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Sleeping Bras Market: Competitive Dashboard
14.2 Global Sleeping Bras Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Bravado
14.3.2 Destination Maternity (Motherhood)
14.3.3 Triumph
14.3.4 La Leche League
14.3.5 Anita
14.3.6 Medela
14.3.7 Cake Maternity
14.3.8 Leading Lady
14.3.9 Cantaloop
14.3.10 Rosemadame
14.3.11 Senshukai
14.3.12 INUjIRUSHI
14.3.13 Wacoal (Elomi)
14.3.14 Sweet Mommy
14.3.15 Mamaway
14.3.16 O.C.T. Mami
14.3.17 Happy House
14.3.18 Hubo
14.3.19 Embry
14.3.20 Aimer
