Market Overview:
The global smart beacon market is expected to grow at a CAGR of over 25% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for location-based services and growing adoption of beacons by retail businesses. The hybrid type of beacon is expected to witness high growth during the forecast period, owing to its ability to support both Bluetooth Low Energy (BLE) and iBeacon protocols. The retail sector is expected to account for the majority share of the global smart beacon market in 2018, followed by public gatherings & spaces and hospitality sectors. The transportation & logistics sector is also anticipated to witness high growth during the forecast period, owingtothe increasing demand for location-based services in this sector.
Product Definition:
A Smart Beacon is a Bluetooth low-energy device that broadcasts small packets of data to nearby devices. These packets can include anything from identifying information (such as an address or a product ID) to more complex instructions or commands.
Smart Beacons are used for a variety of purposes, but the most common use case is proximity marketing. Proximity marketing allows businesses to send targeted messages to customers who are in close proximity to their store, restaurant, or other physical location.
Bluetooth Low Energy (BLE):
Bluetooth Low Energy (BLE) is a wireless technology that offers the convenience of Bluetooth and reduces power consumption. It enables devices to connect with each other without using cables. The technology has been available for more than five years, but only recently has it started gaining market share in the consumer electronics industry.
The major factor responsible for its growing adoption is its ability to operate at low power, which makes it suitable for use in beacons as they are always on.
Hybrid:
Hybrid is a combination of both RFID and NFC technologies. It uses radio frequency identification (RFID) tags to track the information and National Chip-In-Card technology for payment purposes. Hybrid beacon can be used in smart parking, access control & security, transportation ticketing applications among others.
The global hybrid beacon market size was valued at USD 652 million in 2016 and is expected to grow at a CAGR of XX% from 2017 to 2024.
Application Insights:
The retail segment dominated the global smart beacon market in 2017. The application of beacons is expected to increase significantly in the coming years, particularly in countries such as China and India where e-commerce is booming. Beacons are used for inventory management, customer engagement, product & category research and monitoring store performance. Retailers use location intelligence to offer customers personalized experiences while they're shopping at stores or online. For instance, if a customer approaches a store that has an item she's looking for but isn't sure about purchasing it yet; the retailer can use her previous purchases as well as other information like weather conditions to make an informed decision on whether she should buy it now or wait until later when she's more certain of her choice.
The public gatherings & spaces segment is anticipated to witness significant growth over the forecast period owing to increasing usage of beacons for outdoor advertising and marketing activities by brands/businesses/events organizers etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to increasing penetration of smartphones, high internet usage, and rapid adoption of advanced technologies such as BLE and Wi-Fi hotspot. Asia Pacific is projected to witness significant growth over the next eight years owing to rising disposable income levels, improving standard of living, growing population awareness regarding health & safety issues due to lack of lighting at night and public lewdness caused by improper lightings in open spaces or buildings.
Growth Factors:
- Increasing demand for location-based services and proximity marketing: The global market for location-based services is expected to grow from .53 billion in 2016 to .73 billion by 2021, at a CAGR of 23.2%. Proximity marketing is also expected to witness significant growth in the coming years, with the market estimated to reach .14 billion by 2020, at a CAGR of 33.8%. This will create huge demand for smart beacons and drive their adoption across various industries.
- Proliferation of smartphones and tablets: With the increasing penetration of smartphones and tablets, businesses are looking for innovative ways to engage customers using these devices. Smart beacons provide an efficient way to do so by providing contextual information based on customer location and preferences. Thus, the proliferation of smartphones and tablets is one of the key drivers fuelling the growth of smart beacon market worldwide .
Scope Of The Report
Report Attributes
Report Details
Report Title
Smart Beacon Market Research Report
By Type
Bluetooth Low Energy (BLE), Hybrid
By Application
Retail, Public Gatherings & Spaces, Hospitality, Transportation & Logistics, Sports, Aviation, Healthcare, Others
By Companies
Estimote, Aruba, Kontakt.Io, Cisco, Bluvision, Onyx Beacon, Leantegra, Gimbal, Accent Systems, Swirl Networks, Estimote, Jaalee Technology, Beaconinside, Blesh, Blueup
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
151
Number of Tables & Figures
106
Customization Available
Yes, the report can be customized as per your need.
Global Smart Beacon Market Report Segments:
The global Smart Beacon market is segmented on the basis of:
Types
Bluetooth Low Energy (BLE), Hybrid
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Public Gatherings & Spaces, Hospitality, Transportation & Logistics, Sports, Aviation, Healthcare, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Estimote
- Aruba
- Kontakt.Io
- Cisco
- Bluvision
- Onyx Beacon
- Leantegra
- Gimbal
- Accent Systems
- Swirl Networks
- Estimote
- Jaalee Technology
- Beaconinside
- Blesh
- Blueup
Highlights of The Smart Beacon Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Bluetooth Low Energy (BLE)
- Hybrid
- By Application:
- Retail
- Public Gatherings & Spaces
- Hospitality
- Transportation & Logistics
- Sports
- Aviation
- Healthcare
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Smart Beacon Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Smart Beacon is a technology that uses Bluetooth Low Energy (BLE) to connect with devices and send data. It can be used to track the location of a device, or collect data about how people use it.
Some of the major companies in the smart beacon market are Estimote, Aruba, Kontakt.Io, Cisco, Bluvision, Onyx Beacon, Leantegra, Gimbal, Accent Systems, Swirl Networks, Estimote, Jaalee Technology, Beaconinside, Blesh, Blueup.
The smart beacon market is expected to grow at a compound annual growth rate of 25%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Smart Beacon Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Smart Beacon Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Smart Beacon Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Smart Beacon Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Smart Beacon Market Size & Forecast, 2018-2028
4.5.1 Smart Beacon Market Size and Y-o-Y Growth
4.5.2 Smart Beacon Market Absolute $ Opportunity
Chapter 5 Global Smart Beacon Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Smart Beacon Market Size Forecast by Type
5.2.1 Bluetooth Low Energy (BLE)
5.2.2 Hybrid
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Smart Beacon Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Smart Beacon Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Public Gatherings & Spaces
6.2.3 Hospitality
6.2.4 Transportation & Logistics
6.2.5 Sports
6.2.6 Aviation
6.2.7 Healthcare
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Smart Beacon Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Smart Beacon Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Smart Beacon Analysis and Forecast
9.1 Introduction
9.2 North America Smart Beacon Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Smart Beacon Market Size Forecast by Type
9.6.1 Bluetooth Low Energy (BLE)
9.6.2 Hybrid
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Smart Beacon Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Public Gatherings & Spaces
9.10.3 Hospitality
9.10.4 Transportation & Logistics
9.10.5 Sports
9.10.6 Aviation
9.10.7 Healthcare
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Smart Beacon Analysis and Forecast
10.1 Introduction
10.2 Europe Smart Beacon Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Smart Beacon Market Size Forecast by Type
10.6.1 Bluetooth Low Energy (BLE)
10.6.2 Hybrid
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Smart Beacon Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Public Gatherings & Spaces
10.10.3 Hospitality
10.10.4 Transportation & Logistics
10.10.5 Sports
10.10.6 Aviation
10.10.7 Healthcare
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Smart Beacon Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Smart Beacon Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Smart Beacon Market Size Forecast by Type
11.6.1 Bluetooth Low Energy (BLE)
11.6.2 Hybrid
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Smart Beacon Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Public Gatherings & Spaces
11.10.3 Hospitality
11.10.4 Transportation & Logistics
11.10.5 Sports
11.10.6 Aviation
11.10.7 Healthcare
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Smart Beacon Analysis and Forecast
12.1 Introduction
12.2 Latin America Smart Beacon Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Smart Beacon Market Size Forecast by Type
12.6.1 Bluetooth Low Energy (BLE)
12.6.2 Hybrid
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Smart Beacon Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Public Gatherings & Spaces
12.10.3 Hospitality
12.10.4 Transportation & Logistics
12.10.5 Sports
12.10.6 Aviation
12.10.7 Healthcare
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Smart Beacon Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Smart Beacon Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Smart Beacon Market Size Forecast by Type
13.6.1 Bluetooth Low Energy (BLE)
13.6.2 Hybrid
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Smart Beacon Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Public Gatherings & Spaces
13.10.3 Hospitality
13.10.4 Transportation & Logistics
13.10.5 Sports
13.10.6 Aviation
13.10.7 Healthcare
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Smart Beacon Market: Competitive Dashboard
14.2 Global Smart Beacon Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Estimote
14.3.2 Aruba
14.3.3 Kontakt.Io
14.3.4 Cisco
14.3.5 Bluvision
14.3.6 Onyx Beacon
14.3.7 Leantegra
14.3.8 Gimbal
14.3.9 Accent Systems
14.3.10 Swirl Networks
14.3.11 Estimote
14.3.12 Jaalee Technology
14.3.13 Beaconinside
14.3.14 Blesh
14.3.15 Blueup
