Market Overview:
The global smartphone TV market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for smartphones and rising penetration of 4G and 5G networks. In addition, the growing trend of internet-of-things (IoT) is also contributing to the growth of this market. The global smartphone TV market can be segmented on the basis of type into fixed smartphone TV and mobile smartphone TV. On the basis of application, it can be segmented into household and commercial applications. Geographically, it can be divided into North America, Latin America, Europe, Asia Pacific and Middle East & Africa (MEA).
Product Definition:
Smartphone TV is an app that allows users to watch television channels on their smartphones. The app has a variety of channels to choose from, including news, sports, and entertainment. Smartphone TV is important because it allows users to watch television without having to be in front of a traditional television set.
Fixed Smartphone TV:
Fixed smartphone TV is a new term used for calling television sets that are connected to the smartphones wirelessly and can be carried around as a pocket-sized device. The major advantage of this technology is that it does not require any additional hardware or set-top box, thus saving space and cost. It also eliminates the need for an external antenna, which reduces signal loss due to poor reception.
Mobile Smartphone TV:
Mobile smartphone TV is a set-top box that allows users to watch television programs and videos via the internet on their smartphones. It is also known as IPTV or iptv. The mobile smartphone TV market has been growing rapidly over the past few years owing to increasing demand for digital media, changing consumer preferences, and rising penetration of internet & 4G services.
Application Insights:
The commercial application segment dominated the global smartphone tv market, accounting for more than 60.0% share of the total revenue in 2017. The growth of this segment is attributed to increasing adoption of smart TVs and set-top boxes (STB) by cable TV operators and telecom companies at a domestic level. For instance, according to research firm ezTalkshop, around 85% STBs sold in India are purchased by individuals who subscribe to cable TV services whereas only 15% are purchased by businesses. Furthermore, with the help from Google and Samsung Electronics Co., Ltd., Sony Corporation has launched new products such as XBR-4K UHD television that supports 4K HDR for viewing movies & shows in ultra high definition quality which is expected to drive product demand over the forecast period.
The household application segment accounted for more than 40.0% share of total revenue in 2017 owing to rising adoption rate among consumers across regions including North America.
Regional Analysis:
North America dominated the global smartphone TV market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing penetration of smart TVs, high disposable income, and rising adoption of advanced technologies such as voice control and artificial intelligence (AI). Moreover, growing trend of using smartphones at home for watching content is driving demand for these devices in this region. Increasing number of manufacturers & brands such as TCL Corporation; Roku Inc.; LG Electronics; Panasonic Corporation; Sony Corporation; Samsung Group; Xiaomi Global Community Ltd.; among others are contributing towards growth of the regional market.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing penetration rates coupled with rising disposable income levels in developing countries including China and India.
Growth Factors:
- Increasing demand for Smartphones with larger screens: The global market for Smartphones with screen sizes of 5 inches and above is expected to grow at a CAGR of over 28% during the period 2016-2021. This will lead to an increase in demand for Smartphone TV apps and services.
- Proliferation of 4G networks: 4G networks are becoming increasingly common, especially in developed countries. This will lead to an increase in data speeds, making it easier to stream video content on smartphones.
- Emergence of new streaming services: In recent years, there has been a proliferation of new streaming services such as Netflix, Hulu, Amazon Prime Video etc., which are available both on traditional TVs and smartphones/tablets. This is likely to drive growth in the smartphone TV market as more people shift towards streaming content instead of watching traditional live TV broadcasts.
Scope Of The Report
Report Attributes
Report Details
Report Title
Smartphone TV Market Research Report
By Type
Fixed Smartphone TV, Mobile Smartphone TV
By Application
Household, Commercial
By Companies
MobiTV, AT&T, Bell Canada, Orange, Sky, Comcast, Charter Communications, Bharti Airtel, Consolidated Communications, Verizon Communications, MobiTV
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
206
Number of Tables & Figures
145
Customization Available
Yes, the report can be customized as per your need.
Global Smartphone TV Market Report Segments:
The global Smartphone TV market is segmented on the basis of:
Types
Fixed Smartphone TV, Mobile Smartphone TV
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- MobiTV
- AT&T
- Bell Canada
- Orange
- Sky
- Comcast
- Charter Communications
- Bharti Airtel
- Consolidated Communications
- Verizon Communications
- MobiTV
Highlights of The Smartphone TV Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Fixed Smartphone TV
- Mobile Smartphone TV
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Smartphone TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Smartphone TV is a term used to describe the use of smartphones as a primary or secondary screen for watching television. Smartphones can be used to access streaming content, including live and on-demand programming, through apps such as Netflix, Hulu, and Amazon Prime Video.
Some of the major companies in the smartphone tv market are MobiTV, AT&T, Bell Canada, Orange, Sky, Comcast, Charter Communications, Bharti Airtel, Consolidated Communications, Verizon Communications, MobiTV.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Smartphone TV Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Smartphone TV Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Smartphone TV Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Smartphone TV Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Smartphone TV Market Size & Forecast, 2018-2028
4.5.1 Smartphone TV Market Size and Y-o-Y Growth
4.5.2 Smartphone TV Market Absolute $ Opportunity
Chapter 5 Global Smartphone TV Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Smartphone TV Market Size Forecast by Type
5.2.1 Fixed Smartphone TV
5.2.2 Mobile Smartphone TV
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Smartphone TV Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Smartphone TV Market Size Forecast by Applications
6.2.1 Household
6.2.2 Commercial
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Smartphone TV Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Smartphone TV Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Smartphone TV Analysis and Forecast
9.1 Introduction
9.2 North America Smartphone TV Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Smartphone TV Market Size Forecast by Type
9.6.1 Fixed Smartphone TV
9.6.2 Mobile Smartphone TV
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Smartphone TV Market Size Forecast by Applications
9.10.1 Household
9.10.2 Commercial
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Smartphone TV Analysis and Forecast
10.1 Introduction
10.2 Europe Smartphone TV Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Smartphone TV Market Size Forecast by Type
10.6.1 Fixed Smartphone TV
10.6.2 Mobile Smartphone TV
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Smartphone TV Market Size Forecast by Applications
10.10.1 Household
10.10.2 Commercial
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Smartphone TV Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Smartphone TV Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Smartphone TV Market Size Forecast by Type
11.6.1 Fixed Smartphone TV
11.6.2 Mobile Smartphone TV
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Smartphone TV Market Size Forecast by Applications
11.10.1 Household
11.10.2 Commercial
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Smartphone TV Analysis and Forecast
12.1 Introduction
12.2 Latin America Smartphone TV Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Smartphone TV Market Size Forecast by Type
12.6.1 Fixed Smartphone TV
12.6.2 Mobile Smartphone TV
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Smartphone TV Market Size Forecast by Applications
12.10.1 Household
12.10.2 Commercial
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Smartphone TV Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Smartphone TV Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Smartphone TV Market Size Forecast by Type
13.6.1 Fixed Smartphone TV
13.6.2 Mobile Smartphone TV
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Smartphone TV Market Size Forecast by Applications
13.10.1 Household
13.10.2 Commercial
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Smartphone TV Market: Competitive Dashboard
14.2 Global Smartphone TV Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 MobiTV
14.3.2 AT&T
14.3.3 Bell Canada
14.3.4 Orange
14.3.5 Sky
14.3.6 Comcast
14.3.7 Charter Communications
14.3.8 Bharti Airtel
14.3.9 Consolidated Communications
14.3.10 Verizon Communications
14.3.11 MobiTV
