Market Overview:
The global social commerce market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing penetration of internet and smartphones, rising adoption of social media platforms, and growing demand for e-commerce services. In terms of type, the laptops and PCs segment is expected to hold the largest share in the global social commerce market during the forecast period. This can be attributed to rising demand for laptops and PCs for online shopping purposes. In terms of application, B2C is expected to hold a larger share in the global social commerce market during 2018-2030 owing to increased adoption by consumers for purchasing goods and services online.
Product Definition:
The definition of social commerce is the use of social media platforms to drive sales. It can be used to promote products, or drive traffic to a company's website. The importance of social commerce is that it allows companies to connect with customers on a personal level, which can create loyalty and encourage repeat business.
Laptops and PCs:
Laptops and PCs are the two majorly used devices in the social commerce market. Laptops are primarily being used for online shopping while PCs are mainly being used to create, edit, design etc. The growth factor of both these devices is high in social commerce market as compared to other online markets due to its ease of use and ability to provide customization as per need which is boosting the demand for laptops &PCs in this industry.
Mobiles:
The global mobile commerce market size was valued at USD 25.5 billion in 2015 and is expected to grow at a CAGR of XX% from 2016 to 2021. The increasing penetration of smartphones across the globe, especially in developing countries such as India and China, is one of the key trends escalating market growth.
Application Insights:
The B2B segment accounted for the largest revenue share of over 60% in 2017. The growing demand for social media platforms by businesses to connect with their customers and reach new audiences is driving the growth of this segment. Moreover, companies are also making use of these channels to engage in commercial activities with their existing and potential customers. For instance, American Airlines used Facebook Live to interact with its fans regarding flight schedule changes leading up to Christmas 2016. Such initiatives by companies have led them towards a better understanding of customer needs which has resulted in increased sales generated through Social Media Marketing (SMM).
The B2C segment is expected register the fastest CAGR exceeding 12% from 2018 to 2030 owing to increasing consumer engagement on social media networks such as YouTube, Instagram and Snapchat coupled with rising usage rates across smartphones globally.
Regional Analysis:
The Asia Pacific regional market accounted for the largest revenue share in 2017. The region is expected to continue its dominance over the forecast period, owing to increasing internet penetration and rising smartphone adoption. China held a significant share of global internet users as well as smartphone shipments, which is further anticipated to boost regional growth.
North America and Europe are projected to witness steady growth over the next eight years due to growing consumer awareness regarding social media platforms along with an increase in usage of laptops and mobiles for online shopping activities. Moreover, these regions are witnessing increased spending on e-commerce by enterprises; thus, it will positively impact regional market development in future years.
Growth Factors:
- Increasing penetration of social media: The number of social media users is increasing rapidly, especially in developing countries. This will drive the growth of social commerce as more people use social media to discover and buy products and services.
- Rising mobile usage: With the increase in smartphone ownership and mobile internet usage, more people are shopping online using their phones. This will fuel the growth of social commerce as more businesses adopt mobile-friendly platforms to engage customers on smartphones and tablets.
- Emergence of new platforms: Social commerce is evolving with new platforms such as Snapchat, Pinterest, Instagram, etc., that offer unique features for buying products and services online. This will help to drive the growth of this market segment in coming years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Commerce Market Research Report
By Type
Laptops and PCs, Mobiles, Tablets, E-readers, Internet-enabled TVs, Others
By Application
B2B, B2C, C2C
By Companies
Facebook, Pinterest, Tencent, Twitter, Weibo, Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, Yahoo!
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
139
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Social Commerce Market Report Segments:
The global Social Commerce market is segmented on the basis of:
Types
Laptops and PCs, Mobiles, Tablets, E-readers, Internet-enabled TVs, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
B2B, B2C, C2C
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Facebook
- Pinterest
- Tencent
- Twitter
- Weibo
- Alibaba
- Etsy
- Fab
- iQIYI
- LinkedIn
- PayPal
- Qwiqq
- Qzone
- Reddit
- Renren
- Tumblr
- Yahoo!
Highlights of The Social Commerce Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Laptops and PCs
- Mobiles
- Tablets
- E-readers
- Internet-enabled TVs
- Others
- By Application:
- B2B
- B2C
- C2C
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Commerce Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social commerce is the practice of buying and selling products or services through social media platforms.
Some of the major players in the social commerce market are Facebook, Pinterest, Tencent, Twitter, Weibo, Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, Yahoo!.
The social commerce market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Commerce Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Commerce Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Commerce Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Commerce Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Commerce Market Size & Forecast, 2020-2028
4.5.1 Social Commerce Market Size and Y-o-Y Growth
4.5.2 Social Commerce Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Laptops and PCs
5.2.2 Mobiles
5.2.3 Tablets
5.2.4 E-readers
5.2.5 Internet-enabled TVs
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 B2B
6.2.2 B2C
6.2.3 C2C
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Commerce Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Commerce Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Laptops and PCs
9.6.2 Mobiles
9.6.3 Tablets
9.6.4 E-readers
9.6.5 Internet-enabled TVs
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 B2B
9.10.2 B2C
9.10.3 C2C
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Laptops and PCs
10.6.2 Mobiles
10.6.3 Tablets
10.6.4 E-readers
10.6.5 Internet-enabled TVs
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 B2B
10.10.2 B2C
10.10.3 C2C
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Laptops and PCs
11.6.2 Mobiles
11.6.3 Tablets
11.6.4 E-readers
11.6.5 Internet-enabled TVs
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 B2B
11.10.2 B2C
11.10.3 C2C
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Laptops and PCs
12.6.2 Mobiles
12.6.3 Tablets
12.6.4 E-readers
12.6.5 Internet-enabled TVs
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 B2B
12.10.2 B2C
12.10.3 C2C
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Laptops and PCs
13.6.2 Mobiles
13.6.3 Tablets
13.6.4 E-readers
13.6.5 Internet-enabled TVs
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 B2B
13.10.2 B2C
13.10.3 C2C
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Commerce Market: Competitive Dashboard
14.2 Global Social Commerce Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Facebook
14.3.2 Pinterest
14.3.3 Tencent
14.3.4 Twitter
14.3.5 Weibo
14.3.6 Alibaba
14.3.7 Etsy
14.3.8 Fab
14.3.9 iQIYI
14.3.10 LinkedIn
14.3.11 PayPal
14.3.12 Qwiqq
14.3.13 Qzone
14.3.14 Reddit
14.3.15 Renren
14.3.16 Tumblr
14.3.17 Yahoo!
