Market Overview:
The global social media advertising market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing penetration of internet and smartphones, rising number of social media users, and growing demand for video ads. In terms of type, the search ads segment is expected to hold the largest share of the global social media advertising market during the forecast period. This can be attributed to factors such as increased adoption of search engines by businesses for marketing purposes and rising use of paid search advertisements by small businesses. In terms of application, retail is expected to hold the largest share of the global social media advertising market duringthe forecast period.
Product Definition:
Social media advertising is the use of social media platforms to promote a product or service. It involves creating ads that are placed on social media platforms such as Facebook, Twitter, and Instagram. These ads can be in the form of videos, images, or text. Social media advertising is important because it allows businesses to reach a large number of people quickly and easily. It also allows businesses to target their audience specifically by location or interests.
Search Ads:
The global search ads, also known as pay-per-call or pay-as-you-go (PAAG) is a cost efficient and performance based advertising model used in the digital space. It helps marketers to reach target customers with better precision and offers higher conversion rates than traditional advertising models. The model works on the basis of bid pricing by providing an auction type environment for displaying search ads across different media platforms such as mobile apps, websites, social media etc.
Mobile Ads:
Mobile ads are the text or image-based advertisements that appear on the mobile version of web pages. They can be seen by users when they browse internet on their smartphones and tablets. Mobile ads are also referred to as m-ads, mobile impressions, or maiints. The global increase in smartphone usage along with high-speed network is expected to boost market growth over the forecast period.
Mobile advertising includes two types of services: search engine marketing (SEM).
Application Insights:
The retail segment accounted for the largest revenue share in 2016 and is anticipated to maintain its dominance over the forecast period. The growing e-commerce industry has created a need for effective digital advertising, which is driving the growth of social media advertising. Various retailers are focusing on improving their marketing strategies by adopting modern technologies such as Social Media Advertising.
The automotive sector also followed closely behind with significant investments in digital advertisements due to increasing consumer preference for online advertisement about various products and services related to cars, bikes and other transport modes. The financial services sector was another major application area that contributed significantly towards global market share in 2016 owing to high investment from banks & financial institutions regarding customer engagement through social media platforms such as Facebook, YouTube etc., across various countries worldwide.
Other applications include entertainment, telecom etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to high internet penetration and increased spending on digital advertising. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due to increasing smartphone adoption and improving internet connectivity in developing countries such as India, China, Indonesia, Philippines, and Thailand. Moreover rising social media usage coupled with growing adblocker prevalence will drive growth for online advertising platforms in this region.
Growth Factors:
- Increasing penetration of internet and smart devices, especially in developing countries.
- Rising number of social media users worldwide.
- Proliferation of mobile devices and apps that facilitate easy access to social media platforms.
- Growing demand for targeted advertising and personalization of content experiences across channels including social media platforms 5 Increased spending on digital marketing by businesses
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Advertising Market Research Report
By Type
Search Ads, Mobile Ads, Banner Ads, Classified Ads, Digital Video Ads, Others
By Application
Retail, Automotive, Entertainment, Financial Services, Telecom, Consumer Goods, Others
By Companies
Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
144
Number of Tables & Figures
101
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Advertising Market Report Segments:
The global Social Media Advertising market is segmented on the basis of:
Types
Search Ads, Mobile Ads, Banner Ads, Classified Ads, Digital Video Ads, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Automotive, Entertainment, Financial Services, Telecom, Consumer Goods, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Alphabet
- Facebook
- Baidu
- Yahoo! Inc
- Microsoft
- Alibaba
- Tencent
- Twitter
- Aol(Verizon Communications)
- eBay
- Linkedin
- Amazon
- IAC
- Soho
- Pandora
Highlights of The Social Media Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Search Ads
- Mobile Ads
- Banner Ads
- Classified Ads
- Digital Video Ads
- Others
- By Application:
- Retail
- Automotive
- Entertainment
- Financial Services
- Telecom
- Consumer Goods
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media advertising is a form of online marketing that uses social networks such as Facebook, Twitter, and LinkedIn to reach potential customers. Social media platforms are particularly well-suited for reaching out to small businesses because they allow companies to target specific audiences with tailored messages.
Some of the major players in the social media advertising market are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora.
The social media advertising market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Advertising Market Size & Forecast, 2018-2028
4.5.1 Social Media Advertising Market Size and Y-o-Y Growth
4.5.2 Social Media Advertising Market Absolute $ Opportunity
Chapter 5 Global Social Media Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Social Media Advertising Market Size Forecast by Type
5.2.1 Search Ads
5.2.2 Mobile Ads
5.2.3 Banner Ads
5.2.4 Classified Ads
5.2.5 Digital Video Ads
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Social Media Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Social Media Advertising Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Automotive
6.2.3 Entertainment
6.2.4 Financial Services
6.2.5 Telecom
6.2.6 Consumer Goods
6.2.7 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Social Media Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Social Media Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Social Media Advertising Market Size Forecast by Type
9.6.1 Search Ads
9.6.2 Mobile Ads
9.6.3 Banner Ads
9.6.4 Classified Ads
9.6.5 Digital Video Ads
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Social Media Advertising Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Automotive
9.10.3 Entertainment
9.10.4 Financial Services
9.10.5 Telecom
9.10.6 Consumer Goods
9.10.7 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Social Media Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Social Media Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Social Media Advertising Market Size Forecast by Type
10.6.1 Search Ads
10.6.2 Mobile Ads
10.6.3 Banner Ads
10.6.4 Classified Ads
10.6.5 Digital Video Ads
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Social Media Advertising Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Automotive
10.10.3 Entertainment
10.10.4 Financial Services
10.10.5 Telecom
10.10.6 Consumer Goods
10.10.7 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Social Media Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Social Media Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Social Media Advertising Market Size Forecast by Type
11.6.1 Search Ads
11.6.2 Mobile Ads
11.6.3 Banner Ads
11.6.4 Classified Ads
11.6.5 Digital Video Ads
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Social Media Advertising Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Automotive
11.10.3 Entertainment
11.10.4 Financial Services
11.10.5 Telecom
11.10.6 Consumer Goods
11.10.7 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Social Media Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Social Media Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Social Media Advertising Market Size Forecast by Type
12.6.1 Search Ads
12.6.2 Mobile Ads
12.6.3 Banner Ads
12.6.4 Classified Ads
12.6.5 Digital Video Ads
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Social Media Advertising Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Automotive
12.10.3 Entertainment
12.10.4 Financial Services
12.10.5 Telecom
12.10.6 Consumer Goods
12.10.7 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Social Media Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Social Media Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Social Media Advertising Market Size Forecast by Type
13.6.1 Search Ads
13.6.2 Mobile Ads
13.6.3 Banner Ads
13.6.4 Classified Ads
13.6.5 Digital Video Ads
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Social Media Advertising Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Automotive
13.10.3 Entertainment
13.10.4 Financial Services
13.10.5 Telecom
13.10.6 Consumer Goods
13.10.7 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Advertising Market: Competitive Dashboard
14.2 Global Social Media Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Alphabet
14.3.2 Facebook
14.3.3 Baidu
14.3.4 Yahoo! Inc
14.3.5 Microsoft
14.3.6 Alibaba
14.3.7 Tencent
14.3.8 Twitter
14.3.9 Aol(Verizon Communications)
14.3.10 eBay
14.3.11 Linkedin
14.3.12 Amazon
14.3.13 IAC
14.3.14 Soho
14.3.15 Pandora
