Market Overview:
The global social media management software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for social media management software from large enterprises, medium organizations, and small organizations across the globe. Additionally, the growing trend of cloud-based social media management software is also contributing to the growth of this market. However, lack of awareness about social media management software among small businesses may restrain the growth of this market during the forecast period.
Product Definition:
Social media management software is a type of software that helps businesses manage their social media accounts. This type of software can help businesses schedule posts, track analytics, and respond to comments. Social media management software is important because it can help businesses better understand their audience and how they are engaging with their content.
Cloud-Based:
Cloud-based software is a type of software service, which involves the use of remote servers and data storage. The social media management cloud-based solution uses the Internet to allow users to access their accounts from anywhere in the world. It also helps them manage multiple social media profiles from a single platform with features such as analytics and notifications.
The major factor responsible for growth of this segment is increasing adoption by SMEs (Small & Medium Enterprises).
On-Premises:
On-premises is a term used for software that is installed and operated from the original media (CD, DVD, flash drive) or a server within an organization. The software can be updated through regular channels like online update services or by downloading updates from the company website. On-premises software does not require an internet connection to operate; however it can access data over the network if required.
Application Insights:
The large enterprises segment dominated the global social media management software market in 2017. This can be attributed to factors such as large organizations having a well-established IT infrastructure, high staff costs and time constraints imposed on them. Furthermore, these companies have a dedicated Social Media Team who are responsible for monitoring and maintaining their company¢â‚¬â„¢s presence on various social networking platforms. Thus, they need effective tools that help them manage their online reputations efficiently across all channels of communication while reducing the overall cost of marketing activities.
The small organizations segment is expected to exhibit the highest CAGR over the forecast period owing to increasing penetration of SMM tools among small businesses as they can easily afford it and find it useful in managing multiple accounts effectively from single platform without being dependent upon third party service providers or relying solely upon internal resources for such tasks.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing adoption of social media by various organizations in North America, along with growing awareness about cyber security issues and need for protection from online threats.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to increased spending on digital marketing activities across several industries in countries such as India, China and Japan. Furthermore, rising number of SMEs that use social media platforms for business growth will drive demand for global SMM software solutions in APAC during the forecast period. Additionally, increasing penetration of smartphones coupled with high usage rates will also contribute toward regional market development during the same period.
Growth Factors:
- Increasing demand for social media management software from small and medium businesses (SMBs) due to the increasing popularity of social media platforms for marketing and communication purposes.
- The growing trend of Bring Your Own Device (BYOD) in organizations, which is encouraging the use of social media management software for managing employee-owned devices used for work purposes.
- The increasing need to measure and track the return on investment (ROI) on social media campaigns, which is driving the demand for social media management software that provides analytical features and reporting tools.
- Rapid growth in mobile usage, especially among millennials, who are heavy users of social media platforms, is fueling the demand for mobile-friendlysocial media management software solutions.
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Management Software Market Research Report
By Type
Cloud-Based, On-Premises
By Application
Large Enterprises, Medium Organizations, Small Organizations
By Companies
Salesforce, Zoho, Meltwater, Adobe, Hootsuite, HubSpot, Sprout Social, Khoros, Oktopost, Buffer, Iconosquare, Crowdfire, eClincher, MavSocial, Agorapulse, CoSchedule, Sked Social, Sendible, MeetEdgar, Post Planner, SocialPilot
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
208
Number of Tables & Figures
146
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Management Software Market Report Segments:
The global Social Media Management Software market is segmented on the basis of:
Types
Cloud-Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Medium Organizations, Small Organizations
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Salesforce
- Zoho
- Meltwater
- Adobe
- Hootsuite
- HubSpot
- Sprout Social
- Khoros
- Oktopost
- Buffer
- Iconosquare
- Crowdfire
- eClincher
- MavSocial
- Agorapulse
- CoSchedule
- Sked Social
- Sendible
- MeetEdgar
- Post Planner
- SocialPilot
Highlights of The Social Media Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premises
- By Application:
- Large Enterprises
- Medium Organizations
- Small Organizations
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media management software is a computer program that helps businesses manage their social media accounts. It allows users to create and manage their own social media profiles, post content, respond to comments, and track the performance of their campaigns. Social media management software can also help businesses monitor competitor activity on social networks and develop strategies for countering it.
Some of the major players in the social media management software market are Salesforce, Zoho, Meltwater, Adobe, Hootsuite, HubSpot, Sprout Social, Khoros, Oktopost, Buffer, Iconosquare, Crowdfire, eClincher, MavSocial, Agorapulse, CoSchedule, Sked Social, Sendible, MeetEdgar, Post Planner, SocialPilot.
The social media management software market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Management Software Market Size & Forecast, 2020-2028
4.5.1 Social Media Management Software Market Size and Y-o-Y Growth
4.5.2 Social Media Management Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Medium Organizations
6.2.3 Small Organizations
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Medium Organizations
9.10.3 Small Organizations
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Medium Organizations
10.10.3 Small Organizations
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Medium Organizations
11.10.3 Small Organizations
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Medium Organizations
12.10.3 Small Organizations
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Medium Organizations
13.10.3 Small Organizations
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Management Software Market: Competitive Dashboard
14.2 Global Social Media Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Salesforce
14.3.2 Zoho
14.3.3 Meltwater
14.3.4 Adobe
14.3.5 Hootsuite
14.3.6 HubSpot
14.3.7 Sprout Social
14.3.8 Khoros
14.3.9 Oktopost
14.3.10 Buffer
14.3.11 Iconosquare
14.3.12 Crowdfire
14.3.13 eClincher
14.3.14 MavSocial
14.3.15 Agorapulse
14.3.16 CoSchedule
14.3.17 Sked Social
14.3.18 Sendible
14.3.19 MeetEdgar
14.3.20 Post Planner
14.3.21 SocialPilot
