Market Overview:
The global social media monitoring software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing adoption of social media monitoring software by enterprises for various purposes such as marketing, customer service, and risk management. In addition, the growing demand for cloud-based social media monitoring software is also contributing to the growth of the market. However, data privacy and security concerns may restrain the growth of this market in some regions during the forecast period. Based on type, cloud-based social media monitoring software held a larger share than on-premise in 2017 and is expected to maintain its dominance duringthe forecast period. This can be attributedto various benefits offered by cloud-based solutions such as low cost of ownership, scalability, and easeof use.
Product Definition:
Social Media Monitoring Software is a type of software that enables organizations to track and analyze social media data. It can help organizations identify and respond to potential crises, as well as track brand sentiment and measure the effectiveness of their marketing campaigns.
Cloud Based:
Cloud-based SMM software is a type of software that enables the user to collect and analyze data from multiple social media platforms in real-time. The major advantage of cloud based SMM software is that it allows the user to access data from any location. It also helps in setting up alerts for specific keywords or hashtags, which helps organizations monitor their brand and customer conversation at large.
On-premise:
On-premise software is a type of Software as a Service (SaaS) that is installed and run from the end user's own system. The SaaS platform only exists on the users' devices, where it can be used to access data or perform certain tasks. On-premise software solutions are generally used for data security and privacy protection purposes, along with other administrative functions such as scheduling events for employees or tracking time & attendance.
Application Insights:
The telecommunication application segment led the global social media monitoring software market in 2017. It is expected to retain its dominant position throughout the forecast period due to extensive usage of social media platforms for marketing and advertising purposes by telecom companies. Furthermore, increasing number of users accessing internet through smartphones has also been contributing significantly to segment growth.
The banking, financial services & insurance (BFSI) sector is one of the prominent sectors that have been extensively using social media platforms for various purposes such as customer engagement, brand promotion and awareness building among others. The growing use of digital channels by banks and other financial institutions for fraud detection, identity theft prevention and online transaction security is also anticipated to drive demand over the forecast period.
Global Social Media Monitoring Software Market Size, By Application (Telecomm.
Regional Analysis:
North America dominated the global market in 2017. The growth of social media in this region is mainly attributed to the high adoption of smartphones, which provide an opportunity for real-time interaction through various platforms such as Facebook, Twitter and Instagram. Moreover, increasing government regulations related to online communication channels are also expected to drive regional demand over the forecast period.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to a rise in internet penetration and smartphone adoption rate across countries such as India and China. Furthermore, growing awareness about social media among individuals has led marketers worldwide into using these platforms for customer engagement purposes thereby driving industry expansion. Companies based out of Asia Pacific are projected to exhibit higher usage rates owing their presence across key markets including Japan and South Korea where consumers have exhibited preference for on-demand content delivery systems that enable them access information at anytime & anywhere throughout their day without any restrictions or charges attached thereto (zero rated).
Growth Factors:
- Increasing demand for social media monitoring software from small and medium businesses (SMBs) due to the increasing penetration of social media.
- The growing trend of Bring Your Own Device (BYOD) is driving the demand for social media monitoring software as it helps organizations to keep a track on employee's activities on social media platforms during office hours.
- Rapid growth in the number of users of Social Media Platforms such as Facebook, Twitter, LinkedIn, and Google+ is fueling the demand for Social Media Monitoring Software market globally.
- Rising concerns over data security and privacy are prompting many organizations to adopt Social Media Monitoring Software in order to protect their confidential data from being leaked out through social media channels.
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Monitoring Software Market Research Report
By Type
Cloud Based, On-premise
By Application
Telecomm, BFSI, Retail, Government, Others
By Companies
Zoho, Salesforce, Sprinklr, Meltwater, Digimind, LexisNexis, Crowd Analyzer, Lucidya
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
217
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Monitoring Software Market Report Segments:
The global Social Media Monitoring Software market is segmented on the basis of:
Types
Cloud Based, On-premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Telecomm, BFSI, Retail, Government, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Zoho
- Salesforce
- Sprinklr
- Meltwater
- Digimind
- LexisNexis
- Crowd Analyzer
- Lucidya
Highlights of The Social Media Monitoring Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-premise
- By Application:
- Telecomm
- BFSI
- Retail
- Government
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Monitoring Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media monitoring software is a computer program that helps businesses and organizations track the online activity of their employees, customers, and other stakeholders. This software can help identify potential problems or issues before they become public knowledge, and can also provide insights into how people are interacting with your brand online.
Some of the major players in the social media monitoring software market are Zoho, Salesforce, Sprinklr, Meltwater, Digimind, LexisNexis, Crowd Analyzer, Lucidya.
The social media monitoring software market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Monitoring Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Monitoring Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Monitoring Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Monitoring Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Monitoring Software Market Size & Forecast, 2020-2028
4.5.1 Social Media Monitoring Software Market Size and Y-o-Y Growth
4.5.2 Social Media Monitoring Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Telecomm
6.2.2 BFSI
6.2.3 Retail
6.2.4 Government
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Monitoring Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Monitoring Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Telecomm
9.10.2 BFSI
9.10.3 Retail
9.10.4 Government
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Telecomm
10.10.2 BFSI
10.10.3 Retail
10.10.4 Government
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Telecomm
11.10.2 BFSI
11.10.3 Retail
11.10.4 Government
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Telecomm
12.10.2 BFSI
12.10.3 Retail
12.10.4 Government
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Telecomm
13.10.2 BFSI
13.10.3 Retail
13.10.4 Government
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Monitoring Software Market: Competitive Dashboard
14.2 Global Social Media Monitoring Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Zoho
14.3.2 Salesforce
14.3.3 Sprinklr
14.3.4 Meltwater
14.3.5 Digimind
14.3.6 LexisNexis
14.3.7 Crowd Analyzer
14.3.8 Lucidya
