Market Overview:
The global social media optimization market is segmented on the basis of type, application and region. The type segment is further divided into RSS feeds, social news, bookmarking sites and social networking sites. The application segment is further divided into individual customers, enterprises and the government. The regional segment is divided into North America, Latin America, Europe, Asia Pacific and Middle East & Africa. The global social media optimization market size was valued at USD 2.02 billion in 2017 and is projected to reach USD 7.81 billion by 2030 at a CAGR of 16.5% from 2018 to 2030.
Product Definition:
Social media optimization is the process of improving the visibility and reach of a website or web page on social media networks. The goal of social media optimization is to generate more traffic and attention for the site from users on social networking sites.
RSS Feeds:
RSS Feeds are basically a list of links that are used to distribute information. The information can be any content such as news, blog posts, videos or articles and it is syndicated across the internet using an RSS feed. The advantage of using this method over regular email marketing is that the user can choose what he wants to subscribe to and get updates only for the items he cares about.
Social News:
Social news is a type of content that is published on different social media websites. It's purpose is to engage readers and encourage them to share the article with their friends on various social networking sites such as Facebook, Twitter, Reddit etc. Social news feed also contains status updates, photos, videos etc which are posted by users on respective social networking sites.
Application Insights:
The global social media optimization market by application is segmented into marketing & sales, customer support, brand management, digital asset management and others. The marketing & sales segment dominated the overall industry in 2016 with a share of over 80%. This can be attributed to the high usage of social media for monitoring and tracking consumer¢â‚¬â„¢s behavior for providing better services. Moreover, it has been observed that companies using this technique generate higher revenue as compared to those who don¢â‚¬â„¢t use these techniques.
The customer support segment is expected to grow at a lucrative rate during the forecast period owing to increasing number of users contacting companies through their respective channels such as Facebook or Google+ regarding various issues concerning products or services they have purchased from them.
Regional Analysis:
North America dominated the global market in 2018 and is expected to maintain its position over the forecast period. This growth can be attributed to increased adoption of social media by individuals for communication and networking purposes, which has led to an increase in demand for online optimization services. Moreover, presence of prominent players such as Google Inc., Microsoft Corporation, and Facebook Inc. has resulted in high usage rates of these platforms among users worldwide.
Asia Pacific is anticipated to emerge as the fastest-growing regional market from 2019 to 2030 owing her large population base with increasing disposable income levels coupled with growing awareness about various advanced technologies such as social media optimization techniques among end users/the public & government policies encouraging digitalization & innovation resulting into higher demand for new technology products/services thereby driving industry growth across this region at a significant rate during the forecast period.
Growth Factors:
- Increasing demand for social media optimization services from small and medium businesses (SMBs)
- Rapid growth of mobile social media users
- Emergence of new social media platforms and technologies
- Growing focus on marketing ROI and analytics by businesses
- Rising demand for social media training and consulting services
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Optimization Market Research Report
By Type
RSS Feeds, Social News, Bookmarking Sites, Social Networking Sites
By Application
Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027, Individual Customers, Enterprises, The Government
By Companies
Qdexi, OSC Professionals, Radiansys Inc., Velocity, WebFX, Techmagnate, LSEO, IDS Logic, Hopinfirst, PNJ SharpTech Inc., SEO Advantage, NineHertz, LYFE Marketing
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
176
Number of Tables & Figures
124
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Optimization Market Report Segments:
The global Social Media Optimization market is segmented on the basis of:
Types
RSS Feeds, Social News, Bookmarking Sites, Social Networking Sites
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027, Individual Customers, Enterprises, The Government
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Qdexi
- OSC Professionals
- Radiansys Inc.
- Velocity
- WebFX
- Techmagnate
- LSEO
- IDS Logic
- Hopinfirst
- PNJ SharpTech Inc.
- SEO Advantage
- NineHertz
- LYFE Marketing
Highlights of The Social Media Optimization Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- RSS Feeds
- Social News
- Bookmarking Sites
- Social Networking Sites
- By Application:
- Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
- Individual Customers
- Enterprises
- The Government
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Optimization Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media optimization is the process of improving the visibility and performance of a website or social media account on popular social networks.
Some of the key players operating in the social media optimization market are Qdexi, OSC Professionals, Radiansys Inc., Velocity, WebFX, Techmagnate, LSEO, IDS Logic, Hopinfirst, PNJ SharpTech Inc., SEO Advantage, NineHertz, LYFE Marketing.
The social media optimization market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Optimization Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Optimization Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Optimization Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Optimization Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Optimization Market Size & Forecast, 2018-2028
4.5.1 Social Media Optimization Market Size and Y-o-Y Growth
4.5.2 Social Media Optimization Market Absolute $ Opportunity
Chapter 5 Global Social Media Optimization Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Social Media Optimization Market Size Forecast by Type
5.2.1 RSS Feeds
5.2.2 Social News
5.2.3 Bookmarking Sites
5.2.4 Social Networking Sites
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Social Media Optimization Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Social Media Optimization Market Size Forecast by Applications
6.2.1 Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
6.2.2 Individual Customers
6.2.3 Enterprises
6.2.4 The Government
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Optimization Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Optimization Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Social Media Optimization Analysis and Forecast
9.1 Introduction
9.2 North America Social Media Optimization Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Social Media Optimization Market Size Forecast by Type
9.6.1 RSS Feeds
9.6.2 Social News
9.6.3 Bookmarking Sites
9.6.4 Social Networking Sites
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Social Media Optimization Market Size Forecast by Applications
9.10.1 Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
9.10.2 Individual Customers
9.10.3 Enterprises
9.10.4 The Government
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Social Media Optimization Analysis and Forecast
10.1 Introduction
10.2 Europe Social Media Optimization Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Social Media Optimization Market Size Forecast by Type
10.6.1 RSS Feeds
10.6.2 Social News
10.6.3 Bookmarking Sites
10.6.4 Social Networking Sites
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Social Media Optimization Market Size Forecast by Applications
10.10.1 Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
10.10.2 Individual Customers
10.10.3 Enterprises
10.10.4 The Government
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Social Media Optimization Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Social Media Optimization Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Social Media Optimization Market Size Forecast by Type
11.6.1 RSS Feeds
11.6.2 Social News
11.6.3 Bookmarking Sites
11.6.4 Social Networking Sites
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Social Media Optimization Market Size Forecast by Applications
11.10.1 Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
11.10.2 Individual Customers
11.10.3 Enterprises
11.10.4 The Government
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Social Media Optimization Analysis and Forecast
12.1 Introduction
12.2 Latin America Social Media Optimization Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Social Media Optimization Market Size Forecast by Type
12.6.1 RSS Feeds
12.6.2 Social News
12.6.3 Bookmarking Sites
12.6.4 Social Networking Sites
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Social Media Optimization Market Size Forecast by Applications
12.10.1 Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
12.10.2 Individual Customers
12.10.3 Enterprises
12.10.4 The Government
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Social Media Optimization Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Social Media Optimization Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Social Media Optimization Market Size Forecast by Type
13.6.1 RSS Feeds
13.6.2 Social News
13.6.3 Bookmarking Sites
13.6.4 Social Networking Sites
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Social Media Optimization Market Size Forecast by Applications
13.10.1 Global Social Media Optimization Market Share by Downstream Customers: 2016 VS 2021 VS 2027
13.10.2 Individual Customers
13.10.3 Enterprises
13.10.4 The Government
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Optimization Market: Competitive Dashboard
14.2 Global Social Media Optimization Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Qdexi
14.3.2 OSC Professionals
14.3.3 Radiansys Inc.
14.3.4 Velocity
14.3.5 WebFX
14.3.6 Techmagnate
14.3.7 LSEO
14.3.8 IDS Logic
14.3.9 Hopinfirst
14.3.10 PNJ SharpTech Inc.
14.3.11 SEO Advantage
14.3.12 NineHertz
14.3.13 LYFE Marketing
