Market Overview:
The global social media publishing tools market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for social media publishing tools from small and medium-sized enterprises (SMEs) and personal use segments. Additionally, the growing trend of cloud-based deployment is also contributing to the growth of this market. However, lack of awareness about these tools among end users may restrain the growth of this market during the forecast period. Based on type, the global social media publishing tools market can be segmented into cloud-based, software as a service (SaaS), web-based, and mobile-native applications. The cloud-based segment is expected to grow at a higher CAGR than other segments during the forecast period owing to its advantages such as low cost and easy deployment/upgradation.
Product Definition:
A social media publishing tool is a software application that helps users publish content to multiple social media platforms simultaneously. These tools make it easier for businesses and individuals to share content with their followers on various social media channels. The importance of using a social media publishing tool is that it can help you save time by allowing you to publish content quickly and easily across multiple platforms. Additionally, these tools can help you track how well your content is performing on each platform, so you can make adjustments as needed.
Cloud, SaaS, Web:
Cloud, SaaS, Web 2.0 - these are the four letter words that have dominated the social media publishing tools market over the last few years and will continue to do so in coming years. The growth of this market has been fuelled by a number of factors including rapid increase in internet penetration across the globe and an increasing number of web 2.0 based applications being developed for various platforms such as mobile phones & PDA's (personal digital assistants).
Mobile-Android Native:
The mobile-android native is a hybrid app that uses the best of both Android and iOS technologies. It provides an enhanced user experience by using some of the concepts from iOS and leveraging some of the capabilities offered by Android. The end result is a fast, smooth, and streamlined experience for users that are used to using mobile web browsing on their smartphones or tablets.
Application Insights:
The agencies application segment accounted for the largest revenue share in 2017. This is attributed to the rising adoption of social media by marketing and advertising professionals to communicate with their clients and build brands. The large enterprises application segment is expected to witness a significant growth rate over the forecast period owing to factors such as increased usage of social media by companies, institutions, governments and other organizations for various purposes including customer engagement, brand awareness, product launch & updates etc. Small and medium-sized enterprises (SMEs) are widely adopting digital tools such as YouTube, Facebook pages or blogs on which they can post videos or status updates about new products or services offered by them along with their locations. Personal use applications are intended for individuals who have accounts on different social networking websites but do not make regular use of these sites.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to factors such as high internet penetration and presence of a large number of technology companies. Asia Pacific is anticipated to be the fastest-growing regional market from 2018 to 2030 due to increasing smartphone adoption in this region. Moreover, growing social media usage in developing countries such as India and China will drive demand for these publishing tools in APAC during the forecast period. Additionally, MEA has witnessed an increase in blog creation over past few years on account of increased use of social media platforms by marketers and brands for advertising purposes.
The key players operating in this industry are Automattic Inc.; blogging platform; Pinterest; video hosting platform; WordPress MU (WPUD); Tumblr Inc.
Growth Factors:
- Increasing demand for social media content from businesses to reach out to their target audiences.
- Rising number of social media users, especially in developing countries.
- Proliferation of mobile devices and apps that make it easier to publish content on the go.
- Emergence of new platforms and technologies that make publishing content on social media easier and more engaging for users.
- Growing trend of using social media as a source of news and information
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Publishing Tools Market Research Report
By Type
Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Installed
By Application
Agencies, Large Enterprises, Small and Medium-sized Enterprises (SMEs), Personal Use, Other
By Companies
eClincher Inc, Buffer, TweetDeck, Sprout Social，Inc, Sendible, MavSocial, Post Planner, Hootsuite Inc, Zoho Corporation Pvt, SocialPilot, AgoraPulse, SocialOomph, Crowdfire Inc, CoSchedule, Loysoft Limited, Roeder Studios，Inc
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
159
Number of Tables & Figures
112
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Publishing Tools Market Report Segments:
The global Social Media Publishing Tools market is segmented on the basis of:
Types
Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Installed
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Agencies, Large Enterprises, Small and Medium-sized Enterprises (SMEs), Personal Use, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- eClincher Inc
- Buffer
- TweetDeck
- Sprout Social，Inc
- Sendible
- MavSocial
- Post Planner
- Hootsuite Inc
- Zoho Corporation Pvt
- SocialPilot
- AgoraPulse
- SocialOomph
- Crowdfire Inc
- CoSchedule
- Loysoft Limited
- Roeder Studios，Inc
Highlights of The Social Media Publishing Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud, SaaS, Web
- Mobile-Android Native
- Mobile-iOS Native
- Installed
- By Application:
- Agencies
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Personal Use
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Publishing Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media publishing tools are a suite of software applications that allow users to create and publish content on social media platforms. They include tools for creating, managing, and sharing content; as well as analytics to measure the success of published posts.
Some of the major companies in the social media publishing tools market are eClincher Inc, Buffer, TweetDeck, Sprout Social，Inc, Sendible, MavSocial, Post Planner, Hootsuite Inc, Zoho Corporation Pvt, SocialPilot, AgoraPulse, SocialOomph, Crowdfire Inc, CoSchedule, Loysoft Limited, Roeder Studios，Inc.
The social media publishing tools market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Publishing Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Publishing Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Publishing Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Publishing Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Publishing Tools Market Size & Forecast, 2018-2028
4.5.1 Social Media Publishing Tools Market Size and Y-o-Y Growth
4.5.2 Social Media Publishing Tools Market Absolute $ Opportunity
Chapter 5 Global Social Media Publishing Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Social Media Publishing Tools Market Size Forecast by Type
5.2.1 Cloud
5.2.2 SaaS
5.2.3 Web
5.2.4 Mobile-Android Native
5.2.5 Mobile-iOS Native
5.2.6 Installed
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Social Media Publishing Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Social Media Publishing Tools Market Size Forecast by Applications
6.2.1 Agencies
6.2.2 Large Enterprises
6.2.3 Small and Medium-sized Enterprises (SMEs)
6.2.4 Personal Use
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Publishing Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Publishing Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Social Media Publishing Tools Analysis and Forecast
9.1 Introduction
9.2 North America Social Media Publishing Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Social Media Publishing Tools Market Size Forecast by Type
9.6.1 Cloud
9.6.2 SaaS
9.6.3 Web
9.6.4 Mobile-Android Native
9.6.5 Mobile-iOS Native
9.6.6 Installed
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Social Media Publishing Tools Market Size Forecast by Applications
9.10.1 Agencies
9.10.2 Large Enterprises
9.10.3 Small and Medium-sized Enterprises (SMEs)
9.10.4 Personal Use
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Social Media Publishing Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Social Media Publishing Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Social Media Publishing Tools Market Size Forecast by Type
10.6.1 Cloud
10.6.2 SaaS
10.6.3 Web
10.6.4 Mobile-Android Native
10.6.5 Mobile-iOS Native
10.6.6 Installed
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Social Media Publishing Tools Market Size Forecast by Applications
10.10.1 Agencies
10.10.2 Large Enterprises
10.10.3 Small and Medium-sized Enterprises (SMEs)
10.10.4 Personal Use
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Social Media Publishing Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Social Media Publishing Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Social Media Publishing Tools Market Size Forecast by Type
11.6.1 Cloud
11.6.2 SaaS
11.6.3 Web
11.6.4 Mobile-Android Native
11.6.5 Mobile-iOS Native
11.6.6 Installed
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Social Media Publishing Tools Market Size Forecast by Applications
11.10.1 Agencies
11.10.2 Large Enterprises
11.10.3 Small and Medium-sized Enterprises (SMEs)
11.10.4 Personal Use
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Social Media Publishing Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Social Media Publishing Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Social Media Publishing Tools Market Size Forecast by Type
12.6.1 Cloud
12.6.2 SaaS
12.6.3 Web
12.6.4 Mobile-Android Native
12.6.5 Mobile-iOS Native
12.6.6 Installed
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Social Media Publishing Tools Market Size Forecast by Applications
12.10.1 Agencies
12.10.2 Large Enterprises
12.10.3 Small and Medium-sized Enterprises (SMEs)
12.10.4 Personal Use
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Social Media Publishing Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Social Media Publishing Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Social Media Publishing Tools Market Size Forecast by Type
13.6.1 Cloud
13.6.2 SaaS
13.6.3 Web
13.6.4 Mobile-Android Native
13.6.5 Mobile-iOS Native
13.6.6 Installed
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Social Media Publishing Tools Market Size Forecast by Applications
13.10.1 Agencies
13.10.2 Large Enterprises
13.10.3 Small and Medium-sized Enterprises (SMEs)
13.10.4 Personal Use
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Publishing Tools Market: Competitive Dashboard
14.2 Global Social Media Publishing Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 eClincher Inc
14.3.2 Buffer
14.3.3 TweetDeck
14.3.4 Sprout Social，Inc
14.3.5 Sendible
14.3.6 MavSocial
14.3.7 Post Planner
14.3.8 Hootsuite Inc
14.3.9 Zoho Corporation Pvt
14.3.10 SocialPilot
14.3.11 AgoraPulse
14.3.12 SocialOomph
14.3.13 Crowdfire Inc
14.3.14 CoSchedule
14.3.15 Loysoft Limited
14.3.16 Roeder Studios，Inc
