Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Special Tea Market by Type (Herbal Tea, Sweet Tea, Milk Tea, Other), By Application (Individual, Food and Beverage, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Special Tea Market by Type (Herbal Tea, Sweet Tea, Milk Tea, Other), By Application (Individual, Food and Beverage, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 448548 4200 Food & Beverages 377 220 Pages 4.9 (42)

Market Overview:

The global special tea market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of special teas, increasing demand for premium and organic teas, and growing popularity of tea culture around the world. The global special tea market is segmented on the basis of type into herbal tea, sweet tea, milk tea, and other types. The sweet tea segment is expected to account for the largest share in terms of revenue in 2018 owing to its high demand among consumers across different regions. On the basis of application, individual consumption accounted for majority share in 2017 and is projected to maintain its dominance during forecast period due rising trend among people towards healthy lifestyle coupled with busy work schedule which does not leave much time for preparing meals at home.

Global Special Tea Industry Outlook

Product Definition:

A type of tea that is made from a special variety of tea leaves, which are processed in a unique way. Special tea is often considered to be higher quality than other types of tea, and it is often more expensive.

Herbal Tea:

Herbal tea is a drink made from the infusion of herbs and other such ingredients. The most common ingredient used in herbal teas is usually dried or fresh leaves, but can also contain seeds, roots, and barks. Herbal teas are prepared by using various methods that include infusing the ingredients into hot water (infusion), decoction (boiling), maceration (pressure-cooking) or combinations of these processes.

Sweet Tea:

Sweet tea is a beverage containing natural sugar ( fructose) and flavoring with fruits. It is usually served ice cold in restaurants and homes. The term “sweet” in the name itself suggests that it contains a high amount of sugar, which makes it sweet for consumption. However, the low-calorie content associated with this drink helps to reduce the occurrences of diabetes among consumers over a period of time.

Application Insights:

The individual application segment held the largest share of over 70.0% in 2017. The segment is expected to witness significant growth owing to rising demand for specialty tea among individuals and households. Increasing disposable income levels coupled with a growing preference for home-brewed beverages is projected to drive the market over the forecast period.

Food and beverage application accounted for a significant share in 2017, which can be attributed to increasing consumption of various types of specialty tea by restaurants, hotels, food chains and others at their premises or at their request as takeout or dine-in meals. This has led manufacturers across the globe towards developing new flavors that appeal more than regular black coffee or tea does; this trend is expected continue over the forecast period driving product demand further upsurge during this timeframe.

Other applications include pharmaceuticals, cosmetics.

Regional Analysis:

Asia Pacific dominated the global market in 2017. The region is expected to maintain its position during the forecast years owing to growing consumer awareness regarding health and fitness, along with an increase in spending power among consumers. Moreover, an increase in per capita income of consumers will also contribute towards industry growth over the next eight years.

The Asia Pacific has a large number of tea producers and exporters that have been attracting foreign investments for a long time now. China is one such country that exports most of its produce to other countries due to lower production costs as compared to India or Taiwan; however, it imports most of its requirements from Japan and Taiwan because there are no major manufacturers present within China itself at this point in time (2018).

Growth Factors:

  • Increasing demand for healthy and organic food products.
  • Rising disposable income of the consumers.
  • Growing popularity of tea culture around the world.
  • Proliferation of tea shops and cafes in major cities worldwide

Scope Of The Report

Report Attributes

Report Details

Report Title

Special Tea Market Research Report

By Type

Herbal Tea, Sweet Tea, Milk Tea, Other

By Application

Individual, Food and Beverage, Other

By Companies

Herbaly, Cha Cha Matcha, John Farrer&Co (Kenda) Ltd, Teatalk, Bettys, KEIKO Tea, T2, Harney & Sons, Nestle, Ecotone

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Special Tea Market Report Segments:

The global Special Tea market is segmented on the basis of:


Herbal Tea, Sweet Tea, Milk Tea, Other

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Individual, Food and Beverage, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Herbaly
  2. Cha Cha Matcha
  3. John Farrer&Co (Kenda) Ltd
  4. Teatalk
  5. Bettys
  6. KEIKO Tea
  7. T2
  8. Harney & Sons
  9. Nestle
  10. Ecotone

Global Special Tea Market Overview

Highlights of The Special Tea Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Herbal Tea
    2. Sweet Tea
    3. Milk Tea
    4. Other
  1. By Application:

    1. Individual
    2. Food and Beverage
    3. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Special Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Special Tea Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Special tea is a type of tea that is made with specific ingredients and brewing instructions. These teas are often more expensive than other types of tea, but they may have unique flavors or health benefits that make them worth trying.

Some of the major companies in the special tea market are Herbaly, Cha Cha Matcha, John Farrer&Co (Kenda) Ltd, Teatalk, Bettys, KEIKO Tea, T2, Harney & Sons, Nestle, Ecotone.

The special tea market is expected to grow at a compound annual growth rate of 5.5%.

Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Special Tea Market Overview    4.1 Introduction       4.1.1 Market Taxonomy       4.1.2 Market Definition       4.1.3 Macro-Economic Factors Impacting the Market Growth    4.2 Special Tea Market Dynamics       4.2.1 Market Drivers       4.2.2 Market Restraints       4.2.3 Market Opportunity    4.3 Special Tea Market - Supply Chain Analysis       4.3.1 List of Key Suppliers       4.3.2 List of Key Distributors       4.3.3 List of Key Consumers    4.4 Key Forces Shaping the Special Tea Market       4.4.1 Bargaining Power of Suppliers       4.4.2 Bargaining Power of Buyers       4.4.3 Threat of Substitution       4.4.4 Threat of New Entrants       4.4.5 Competitive Rivalry    4.5 Global Special Tea Market Size & Forecast, 2020-2028       4.5.1 Special Tea Market Size and Y-o-Y Growth       4.5.2 Special Tea Market Absolute $ Opportunity

Chapter 5 Global  Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2  Market Size Forecast by Type
      5.2.1 Herbal Tea
      5.2.2 Sweet Tea
      5.2.3 Milk Tea
      5.2.4 Other
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global  Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2  Market Size Forecast by Applications
      6.2.1 Individual
      6.2.2 Food and Beverage
      6.2.3 Other
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Special Tea Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Special Tea Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America  Analysis and Forecast
   9.1 Introduction
   9.2 North America  Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America  Market Size Forecast by Type
      9.6.1 Herbal Tea
      9.6.2 Sweet Tea
      9.6.3 Milk Tea
      9.6.4 Other
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America  Market Size Forecast by Applications
      9.10.1 Individual
      9.10.2 Food and Beverage
      9.10.3 Other
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe  Analysis and Forecast
   10.1 Introduction
   10.2 Europe  Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe  Market Size Forecast by Type
      10.6.1 Herbal Tea
      10.6.2 Sweet Tea
      10.6.3 Milk Tea
      10.6.4 Other
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe  Market Size Forecast by Applications
      10.10.1 Individual
      10.10.2 Food and Beverage
      10.10.3 Other
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific  Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific  Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific  Market Size Forecast by Type
      11.6.1 Herbal Tea
      11.6.2 Sweet Tea
      11.6.3 Milk Tea
      11.6.4 Other
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific  Market Size Forecast by Applications
      11.10.1 Individual
      11.10.2 Food and Beverage
      11.10.3 Other
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America  Analysis and Forecast
   12.1 Introduction
   12.2 Latin America  Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America  Market Size Forecast by Type
      12.6.1 Herbal Tea
      12.6.2 Sweet Tea
      12.6.3 Milk Tea
      12.6.4 Other
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America  Market Size Forecast by Applications
      12.10.1 Individual
      12.10.2 Food and Beverage
      12.10.3 Other
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA)  Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA)  Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA)  Market Size Forecast by Type
      13.6.1 Herbal Tea
      13.6.2 Sweet Tea
      13.6.3 Milk Tea
      13.6.4 Other
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA)  Market Size Forecast by Applications
      13.10.1 Individual
      13.10.2 Food and Beverage
      13.10.3 Other
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Special Tea Market: Competitive Dashboard
   14.2 Global Special Tea Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Herbaly
      14.3.2 Cha Cha Matcha
      14.3.3 John Farrer&Co (Kenda) Ltd
      14.3.4 Teatalk
      14.3.5 Bettys
      14.3.6 KEIKO Tea
      14.3.7 T2
      14.3.8 Harney & Sons
      14.3.9 Nestle
      14.3.10 Ecotone

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