Market Overview:
The global split testing software market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for split testing software from large enterprises and SMEs. Additionally, the growing trend of using mobile-based split testing software is also contributing to the growth of this market. However, lack of awareness about the benefits of using split testing software may restrain the growth of this market during the forecast period.
Product Definition:
Split testing software is a type of program that allows you to test different versions of your website or app to see which one performs better. Split testing can help you make decisions about what changes to make to your website or app in order to improve its performance.
Web Based:
The web-based split testing software is used to test a website's performance and usability by sending multiple variations of the same page or different pages with different content, layout & design to the user's browser. The variation could be in the form of separate images or code that can be included on the same page or on different pages.
The major factor responsible for growth in this segment is increased internet usage by consumers across the globe which has led to an increase in demand for websites.
Mobile Based:
Mobile-based split testing software is used to test the performance of a mobile application. It helps in determining the technical aspects such as speed, memory capacity, and device compatibility among others. The Split Testing Software uses real devices for testing purposes which increases its reliability and accuracy thereby resulting in better decision making by marketers regarding their marketing campaigns.
Application Insights:
The large enterprises segment dominated the market in 2017 and is expected to witness significant growth over the forecast period. The growing digitalization of businesses coupled with a rise in demand for robust testing solutions that can withstand complex software applications are some of the factors driving this segment.
SMEs are increasingly adopting various split testing solutions as they offer cost-effective alternatives to marketing campaigns, which help them analyze different marketing channels and identify which one is delivering maximum results for their business. Moreover, these solutions also enable SMEs to test different landing pages or websites on same time frame without changing any code or HTML files, thereby saving both time & resources. This factor is projected to drive the SME segment with high CAGR during next seven years.
The others application category includes online gaming companies.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of a large number of prominent players operating in this region, along with increased adoption of advanced technologies by enterprises for testing mobile and web-based applications. Asia Pacific is expected to witness significant growth over the forecast period owing to increasing investments by companies for developing innovative solutions and gaining competitive advantage through enhanced customer experience. Moreover, rising demand for cloud based services is anticipated to drive regional growth over the forecast period.
Europe also accounted for a considerable share owing to increased spending on digital transformation initiatives among enterprises operating in this region. Companies are investing more money on research & development activities due to which there has been an increase in new product launches across various verticals such as BFSI, retail & e-commerce sectors etc.
Growth Factors:
- Increasing demand for optimization of web and mobile applications to enhance user experience
- Rising number of businesses implementing split testing software to improve their website's performance
- Proliferation of cloud-based solutions that offer easy scalability and deployment options
- Growing trend of marketing personalization, which is driving the need for better A/B testing tools
- Emergence of new technologies such as artificial intelligence (AI) and machine learning that are helping boost the effectiveness of split testing software
Scope Of The Report
Report Attributes
Report Details
Report Title
Split Testing Software Market Research Report
By Type
Web Based, Mobile Based, Full Stack
By Application
Large Enterprises, SMEs
By Companies
Optimizely, VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshmarketer, Unbounce, Qubit, Monetate, Kameleoon, ScribbleLive (ion), Evergage, SiteSpect, Evolv Ascend, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
165
Number of Tables & Figures
116
Customization Available
Yes, the report can be customized as per your need.
Global Split Testing Software Market Report Segments:
The global Split Testing Software market is segmented on the basis of:
Types
Web Based, Mobile Based, Full Stack
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Optimizely
- VWO
- AB Tasty
- Instapage
- Dynamic Yield
- Adobe
- Freshmarketer
- Unbounce
- Qubit
- Monetate
- Kameleoon
- ScribbleLive (ion)
- Evergage
- SiteSpect
- Evolv Ascend
- Omniconvert
- Convert
- Landingi
- NotifyVisitors
- Crazy Egg
Highlights of The Split Testing Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Web Based
- Mobile Based
- Full Stack
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Split Testing Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Split testing software is a computer program that allows you to test different versions of a web page or application with different user groups. This can help you find which version of the page or application is most successful with your target audience.
Some of the major players in the split testing software market are Optimizely, VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshmarketer, Unbounce, Qubit, Monetate, Kameleoon, ScribbleLive (ion), Evergage, SiteSpect, Evolv Ascend, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Split Testing Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Split Testing Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Split Testing Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Split Testing Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Split Testing Software Market Size & Forecast, 2018-2028
4.5.1 Split Testing Software Market Size and Y-o-Y Growth
4.5.2 Split Testing Software Market Absolute $ Opportunity
Chapter 5 Global Split Testing Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Split Testing Software Market Size Forecast by Type
5.2.1 Web Based
5.2.2 Mobile Based
5.2.3 Full Stack
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Split Testing Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Split Testing Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Split Testing Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Split Testing Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Split Testing Software Analysis and Forecast
9.1 Introduction
9.2 North America Split Testing Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Split Testing Software Market Size Forecast by Type
9.6.1 Web Based
9.6.2 Mobile Based
9.6.3 Full Stack
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Split Testing Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Split Testing Software Analysis and Forecast
10.1 Introduction
10.2 Europe Split Testing Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Split Testing Software Market Size Forecast by Type
10.6.1 Web Based
10.6.2 Mobile Based
10.6.3 Full Stack
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Split Testing Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Split Testing Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Split Testing Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Split Testing Software Market Size Forecast by Type
11.6.1 Web Based
11.6.2 Mobile Based
11.6.3 Full Stack
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Split Testing Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Split Testing Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Split Testing Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Split Testing Software Market Size Forecast by Type
12.6.1 Web Based
12.6.2 Mobile Based
12.6.3 Full Stack
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Split Testing Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Split Testing Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Split Testing Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Split Testing Software Market Size Forecast by Type
13.6.1 Web Based
13.6.2 Mobile Based
13.6.3 Full Stack
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Split Testing Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Split Testing Software Market: Competitive Dashboard
14.2 Global Split Testing Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Optimizely
14.3.2 VWO
14.3.3 AB Tasty
14.3.4 Instapage
14.3.5 Dynamic Yield
14.3.6 Adobe
14.3.7 Freshmarketer
14.3.8 Unbounce
14.3.9 Qubit
14.3.10 Monetate
14.3.11 Kameleoon
14.3.12 ScribbleLive (ion)
14.3.13 Evergage
14.3.14 SiteSpect
14.3.15 Evolv Ascend
14.3.16 Omniconvert
14.3.17 Convert
14.3.18 Landingi
14.3.19 NotifyVisitors
14.3.20 Crazy Egg
