Global Supply Side Platform (SSP) Software Market by Type (Cloud Based, Web Based), By Application (Large Enterprises, SMEs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global supply side platform (SSP) software market is expected to grow at a CAGR of over 16% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing demand for programmatic advertising and rising adoption of cloud-based SSP software by small and medium enterprises (SMEs). North America is expected to lead the global SSP software market in terms of revenue, followed by Europe and Asia Pacific. However, Latin America and Middle East & Africa are expected to witness high growth rates during the forecast period.



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Product Definition:

A supply side platform (SSP) is a software system that enables publishers to sell ad inventory programmatically. It connects buyers and sellers of advertising space in real-time, making it possible for ad networks and agencies to purchase ads directly from publishers. Supply side platforms also provide analytics on ad performance and help publishers optimize their ad inventory for maximum revenue.

Cloud Based:

Cloud-based software is a type of software service that provides shared computer processing for multiple users over the internet. Cloud-based services offer benefits such as increased data storage, easy accessibility and cost effectiveness which has led to their high demand in recent years. The major factor driving the growth of this market is increasing adoption rate due to advantages offered by them such as flexibility, scalability and real time access to data.

Web Based:

The web-based software is used to create, deploy and operate an order-driven business model that can be accessed from any location through a web browser. The major benefit of using the web based software is that it does not require an on-premise installation like other supply side platform (SSP) solutions. It also helps in reducing the total cost of ownership as there are no longer separate procurement, inventory and production applications to purchase or maintain.

Application Insights:

The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as increasing demand from end-use industries and growing adoption of SSPs by large enterprises. Furthermore, a significant increase in demand for supply chain solutions among large enterprises is further anticipated to drive the market growth over the forecast period.

SMEs are projected to be one of the prominent application segments witnessing considerable growth during future years due to increased penetration and awareness regarding efficient supply chain management practices among these small businesses. In addition, SMEs can potentially benefit more from using an SSP as they offer a cost-effective solution with easy implementation features along with 24*7 support services which are likely drive their adoption rate significantly higher than that of LES during future years.

The others segment includes mid-sized businesses (less than 500 employees).

Regional Analysis:

North America dominated the market in 2017 owing to the presence of a large number of software vendors and increased adoption of technologies such as big data, IoT, analytics, cloud computing. Moreover, increasing demand for high-speed internet services is expected to drive regional growth over the forecast period.

Asia Pacific region is anticipated to witness significant growth over the forecast period owing to rising investments by governments in developing countries such as India and China. The growing population coupled with rapid urbanization has led to an increase in consumer spending on various goods and services including energy consumption which will further boost demand for SSP software solutions across Asia Pacific region during the forecast period.

Growth Factors:

Increasing demand for programmatic advertising: The global market for programmatic advertising is expected to grow at a CAGR of 34.5% from 2016 to 2020, reaching .8 billion by 2020. This growth is being driven by the increasing demand for automated, real-time ad buying and selling across all channels, including desktop, mobile, and video.
Shift to digital media: Advertisers are increasingly shifting their spending from traditional media (TV, print) to digital media (mobile apps, websites). This shift is being driven by the growing use of smartphones and other mobile devices worldwide and the increasing penetration of broadband internet connections.
Rising number of online users: The number of people accessing the internet continues to grow rapidly worldwide – especially in developing countries such as India and China – providing a large pool of potential online consumers for advertisers targeting global markets.
. Increased use of social media: Social networking sites are becoming an increasingly important source of traffic for websites globally as more people spend time on these platforms sharing content and interacting with friends and family members online. This provides opportunities for advertisers looking to reach out to potential customers through social media networks..


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Scope Of The Report
Report Attributes
Report Details
Report Title
Supply Side Platform (SSP) Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail, MoPub, ONE by AOL, OpenX, PubMatic, RhythmOne, Rubicon Project, SmartyAds
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
228
Number of Tables & Figures
160
Customization Available
Yes, the report can be customized as per your need.

Global Supply Side Platform (SSP) Software Market Report Segments:
The global Supply Side Platform (SSP) Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds



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Highlights of The Supply Side Platform (SSP) Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud Based
Web Based
By Application:
Large Enterprises
SMEs
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Supply Side Platform (SSP) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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