Market Overview:
The global tag management software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing demand for tag management software from large enterprises and SMEs across different regions. Additionally, the growing trend of cloud-based tag management solutions is also contributing to the growth of this market. On-premises tag management software held a major share of the global tag management software market in 2017 and is expected to continue its dominance during the forecast period. However, cloud-based tag management solutions are witnessing high growth rates due to their advantages such as low cost, easy deployment, and scalability. The application segment for global Tag Management Software Market is divided into large enterprises and SMEs.
Product Definition:
Tag management software is a type of system that enables marketers to manage the tags on their websites and track how those tags are performing. Tag management software is important because it allows businesses to keep track of all the different tags on their website, as well as manage when and how those tags are activated. This helps businesses ensure that all of their tracking data is accurate and up-to-date.
On-Premises:
On-premises, it's usage and growth factor in Tag Management Software market? On-premises, it's usage.
The on-premise software is installed at the customer’s site. The software can be used by any user with a basic knowledge of the system. The installation process is easy; however, there are some prerequisites that need to be followed before installing this type of software.
Cloud Based:
Cloud-based tag management software is a type of software that helps enterprises in managing their data and assets, which are associated with digital media. The asset can be a file, an image or any other digital resource. This technology enables enterprises to store and manage large amounts of data on the cloud using tags. These tags are attached to various physical or logical objects so that they can be identified and tracked throughout the life cycle via connected devices such as smartphones, tablets or computers through the internet.
Application Insights:
The large enterprises segment dominated the global tag management software market in 2017. The segment will retain its dominance over the forecast period due to factors such as advanced infrastructure, high IT spending and sophisticated business processes. The need for efficient customer interaction and marketing is driving large enterprises towards adopting a tag management platform. Furthermore, growing demand from SMEs for effective marketing is expected to drive the global market over the forecast period.
The rapidly growing digital economy has resulted in an increased number of e-commerce businesses across various regions including Asia Pacific, North America and Europe which are demanding enhanced customer experience while shopping online. This has led to an increased focus on site content by website owners which eventually necessitates effective web traffic management leading to greater adoption of a tag management software among small & medium-sized enterprises (SMEs).
Regional Analysis:
North America is expected to be the key regional market over the forecast period owing to presence of major players in this region. The U.S. is one of the most important markets for global tag management software as it has a high number of retail companies that are adopting these solutions for their e-commerce websites and mobile apps.
Asia Pacific (APAC) is projected to be fastest growing regional market from 2017 to 2030 due its developing economy such as China, India, Japan etc., coupled with increasing internet penetration rate especially among youth population which forms 80% part of India’s total population; thus making it an attractive market for global vendors looking forward investing in APAC or launching new products within country itself (India).
Growth Factors:
- Increasing demand for tag management software from small and medium-sized businesses (SMBs) due to the growing awareness of the benefits of tag management among these businesses.
- The increasing demand for tag management software from large enterprises due to the growing complexity of website and application architectures, and the need to manage an ever-growing number of tags across multiple channels.
- The increasing use of tag management software by digital marketing agencies to help their clients manage website tags more effectively and efficiently.
- The growing popularity of cloud-based tag management solutions, which are easier to deploy and manage than on-premises solutions, and offer lower total cost of ownership (TCO).
- The increasing use of Tag Management Software by eCommerce companies in order to improve customer experience through better site performance, faster page load times, etc
Scope Of The Report
Report Attributes
Report Details
Report Title
Tag Management Software Market Research Report
By Type
On-Premises, Cloud Based
By Application
Large Enterprised, SMEs
By Companies
Tealium, Google, Adobe, Ensighten, Oracle, Signal, IBM, ObservePoint, Commanders Act, Piwik PRO, Qubit, Mezzobit, Hub'Scan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
223
Number of Tables & Figures
157
Customization Available
Yes, the report can be customized as per your need.
Global Tag Management Software Market Report Segments:
The global Tag Management Software market is segmented on the basis of:
Types
On-Premises, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprised, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tealium
- Google
- Adobe
- Ensighten
- Oracle
- Signal
- IBM
- ObservePoint
- Commanders Act
- Piwik PRO
- Qubit
- Mezzobit
- Hub'Scan
Highlights of The Tag Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premises
- Cloud Based
- By Application:
- Large Enterprised
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Tag Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Tag management software is a type of software that helps manage tags or keywords for online content. It allows users to create, edit, and manage tags for their content across multiple platforms (including websites, social media accounts, and search engines). Tag management software can also help users track the performance of their content based on tag data.
Some of the major companies in the tag management software market are Tealium, Google, Adob​​e, Ensighten, Oracle, Signal, IBM, ObservePoint, Commanders Act, Piwik PRO, Qubit, Mezzobit, Hub'Scan.
The tag management software market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Tag Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Tag Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Tag Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Tag Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Tag Management Software Market Size & Forecast, 2018-2028
4.5.1 Tag Management Software Market Size and Y-o-Y Growth
4.5.2 Tag Management Software Market Absolute $ Opportunity
Chapter 5 Global Tag Management Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Tag Management Software Market Size Forecast by Type
5.2.1 On-Premises
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Tag Management Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Tag Management Software Market Size Forecast by Applications
6.2.1 Large Enterprised
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Tag Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Tag Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Tag Management Software Analysis and Forecast
9.1 Introduction
9.2 North America Tag Management Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Tag Management Software Market Size Forecast by Type
9.6.1 On-Premises
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Tag Management Software Market Size Forecast by Applications
9.10.1 Large Enterprised
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Tag Management Software Analysis and Forecast
10.1 Introduction
10.2 Europe Tag Management Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Tag Management Software Market Size Forecast by Type
10.6.1 On-Premises
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Tag Management Software Market Size Forecast by Applications
10.10.1 Large Enterprised
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Tag Management Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Tag Management Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Tag Management Software Market Size Forecast by Type
11.6.1 On-Premises
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Tag Management Software Market Size Forecast by Applications
11.10.1 Large Enterprised
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Tag Management Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Tag Management Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Tag Management Software Market Size Forecast by Type
12.6.1 On-Premises
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Tag Management Software Market Size Forecast by Applications
12.10.1 Large Enterprised
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Tag Management Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Tag Management Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Tag Management Software Market Size Forecast by Type
13.6.1 On-Premises
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Tag Management Software Market Size Forecast by Applications
13.10.1 Large Enterprised
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Tag Management Software Market: Competitive Dashboard
14.2 Global Tag Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Tealium
14.3.2 Google
14.3.3 Adobe
14.3.4 Ensighten
14.3.5 Oracle
14.3.6 Signal
14.3.7 IBM
14.3.8 ObservePoint
14.3.9 Commanders Act
14.3.10 Piwik PRO
14.3.11 Qubit
14.3.12 Mezzobit
14.3.13 Hub'Scan
