Market Overview:
The global test preparation market is expected to grow from USD XX million in 2018 to USD XX million by 2030, at a CAGR of X.X%. The growth of the market can be attributed to the increasing demand for standardized tests across different geographies and the rising number of test takers. Based on type, the global test preparation market is segmented into university exams, certification exams, high school exams, elementary exams, and other exams. The university exam segment is expected to account for the largest share of the global test preparation market in 2018. This can be attributed to an increase in demand for higher education globally and rising competition among students to secure admission into reputed universities. Based on application, the global test preparation market is segmented into K-12 and higher education.
Product Definition:
The process of preparing for a test is known as test preparation. This includes studying and practicing for the test questions. Test preparation is important because it can help you perform better on the actual test.
University Exams:
Exams are a significant part of the admissions process in universities. They form an important tool for selecting candidates and determining their eligibility to enroll in a particular program or course. Exams also play an important role in student life, as they determine whether or not students can continue with their academic career at a particular institution.
Certification Exams:
certification exams and it's usage in test preparation market. It is a series of tests that verify the skills and knowledge of the candidate in a particular field. These tests are usually administered by an independent body or vendor after training or education given by the school, company, etc.
Application Insights:
The market is segmented based on the application as K-12, higher education and others. The K-12 segment held the largest share in 2017. This can be attributed to a large number of schools and students in each region that require international test preparation materials for admission across various academic levels such as primary, secondary and high school. Moreover, governments are also encouraging private institutions to introduce these courses by providing financial aid to them which further drives demand across the globe.
The higher education segment is expected to witness significant growth over the forecast period owing to rising student enrollments at universities globally coupled with an increase in research activities at these institutions. In addition, companies such as Kaplan International LLC., SMEs namely Smart Methodologies Sdn Bhd., Prometric Systems Ltd., Center For Excellence In Language Learning Inc.
Regional Analysis:
Asia Pacific dominated the global test preparation market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to a large number of students taking entrance exams each year, along with rising focus on academic performance in China and India. In addition, countries such as South Korea and Japan offer extensive study materials for their entrance examinations, thus making it easier for candidates to prepare adequately for them.
North America is anticipated to witness significant growth over the forecast period owing to increasing awareness about education among parents and growing competition among schools regarding grades & ranks awarded by external agencies like SAT/ACT or high school equivalency diploma (HSE). Moreover, an increase in international student enrollments at various universities across Canada & U.S., coupled with rising competitiveness amongst educational institutions regarding rankings; all these factors are likely drive regional growth during the forecast years 2018-2030 to-a-large-extent too.-.
Growth Factors:
- Increasing demand for quality education
- Rising number of test takers
- Growing popularity of online/mobile learning platforms
- Proliferation of affordable private coaching institutes
- Emergence of new test preparation methods
Scope Of The Report
Report Attributes
Report Details
Report Title
Test Preparation Market Research Report
By Type
University Exams, Certification Exams, High School Exams, Elementary Exams, Other Exams
By Application
K-12, Higher Education
By Companies
ArborBridge, Pearson Education, Club Z, The Princeton Review, Kaplan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
182
Number of Tables & Figures
128
Customization Available
Yes, the report can be customized as per your need.
Global Test Preparation Market Report Segments:
The global Test Preparation market is segmented on the basis of:
Types
University Exams, Certification Exams, High School Exams, Elementary Exams, Other Exams
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
K-12, Higher Education
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- ArborBridge
- Pearson Education
- Club Z
- The Princeton Review
- Kaplan
Highlights of The Test Preparation Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- University Exams
- Certification Exams
- High School Exams
- Elementary Exams
- Other Exams
- By Application:
- K-12
- Higher Education
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Test Preparation Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Test preparation is the process of preparing for a test by studying material that will help you understand and answer the questions on the test.
Some of the key players operating in the test preparation market are ArborBridge, Pearson Education, Club Z, The Princeton Review, Kaplan.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Test Preparation Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Test Preparation Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Test Preparation Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Test Preparation Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Test Preparation Market Size & Forecast, 2018-2028
4.5.1 Test Preparation Market Size and Y-o-Y Growth
4.5.2 Test Preparation Market Absolute $ Opportunity
Chapter 5 Global Test Preparation Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Test Preparation Market Size Forecast by Type
5.2.1 University Exams
5.2.2 Certification Exams
5.2.3 High School Exams
5.2.4 Elementary Exams
5.2.5 Other Exams
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Test Preparation Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Test Preparation Market Size Forecast by Applications
6.2.1 K-12
6.2.2 Higher Education
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Test Preparation Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Test Preparation Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Test Preparation Analysis and Forecast
9.1 Introduction
9.2 North America Test Preparation Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Test Preparation Market Size Forecast by Type
9.6.1 University Exams
9.6.2 Certification Exams
9.6.3 High School Exams
9.6.4 Elementary Exams
9.6.5 Other Exams
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Test Preparation Market Size Forecast by Applications
9.10.1 K-12
9.10.2 Higher Education
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Test Preparation Analysis and Forecast
10.1 Introduction
10.2 Europe Test Preparation Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Test Preparation Market Size Forecast by Type
10.6.1 University Exams
10.6.2 Certification Exams
10.6.3 High School Exams
10.6.4 Elementary Exams
10.6.5 Other Exams
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Test Preparation Market Size Forecast by Applications
10.10.1 K-12
10.10.2 Higher Education
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Test Preparation Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Test Preparation Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Test Preparation Market Size Forecast by Type
11.6.1 University Exams
11.6.2 Certification Exams
11.6.3 High School Exams
11.6.4 Elementary Exams
11.6.5 Other Exams
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Test Preparation Market Size Forecast by Applications
11.10.1 K-12
11.10.2 Higher Education
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Test Preparation Analysis and Forecast
12.1 Introduction
12.2 Latin America Test Preparation Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Test Preparation Market Size Forecast by Type
12.6.1 University Exams
12.6.2 Certification Exams
12.6.3 High School Exams
12.6.4 Elementary Exams
12.6.5 Other Exams
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Test Preparation Market Size Forecast by Applications
12.10.1 K-12
12.10.2 Higher Education
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Test Preparation Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Test Preparation Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Test Preparation Market Size Forecast by Type
13.6.1 University Exams
13.6.2 Certification Exams
13.6.3 High School Exams
13.6.4 Elementary Exams
13.6.5 Other Exams
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Test Preparation Market Size Forecast by Applications
13.10.1 K-12
13.10.2 Higher Education
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Test Preparation Market: Competitive Dashboard
14.2 Global Test Preparation Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 ArborBridge
14.3.2 Pearson Education
14.3.3 Club Z
14.3.4 The Princeton Review
14.3.5 Kaplan
