Market Overview:
The global toys and games market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing demand for innovative and technologically advanced toys, rising disposable income of consumers, growing trend of online shopping, and increasing number of working women. On the basis of type, the global toys and games market is segmented into games and puzzles, infant and preschool, activity and construction toys, dolls and action figures, vehicle toys and ride-ons, soft/plush toys,,and others. Games ans puzzles are expected to hold a major share in the overall market during the forecast period owing to their popularity among all age groups. On account on application basis Toys & Games Market is segmented into specialty stores,,hypermarkets&supermarkets,,department stores,,online retailers,.
Product Definition:
A toy is an object that is generally used for children's amusement. A game is a structured activity, usually undertaken for enjoyment and sometimes used as an educational tool.
Games and Puzzles:
The global games and puzzles market size was valued at USD 3.07 billion in 2016. It is expected to witness a CAGR of XX% during the forecast period, which will result in its expansion to become the second-largest segment after toys over the next eight years. Games and puzzles are played by people of all ages across the world; however, they tend to be most popular among children aged between four to twelve years old (7-17).
Infant and Preschool:
Infant and preschool are the segments of toys and games that are specifically designed for babies and kids respectively. Infants can be considered as newborns to 3 years of age, while kids between 3 years to 10 years can be termed as “preschoolers”. Preschool products help develop gross motor skills, teamwork, social skills along with academic learning in a fun environment.
Application Insights:
The specialty stores segment dominated the global toys and games market in 2017. This can be attributed to the presence of a large number of specialty toy stores in countries, such as U.S., Japan, Germany, France and China. Moreover, high consumer expenditure on toys from birth till age 15 years and growing demand for action figures are driving the growth of this segment.
The hypermarkets and supermarkets segment is expected to witness significant growth over the forecast period owing to increasing penetration of these retail outlets globally along with rising disposable income among consumers in developing economies including India, Brazil etcetera.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. Factors such as increasing per capita income, high birth rate, and rising awareness about health and safety are anticipated to drive demand for toys in North America over the forecast period.
Asia Pacific is projected to be one of the fastest-growing regions over the coming years owing to changing consumer lifestyle along with growing disposable income levels especially in developing countries such as China and India which has resulted into increased sales of action figures, ride on vehicles, construction sets & puzzles among others across all categories including premium price points. Moreover toy manufacturers have been focusing on introducing new products that cater specifically towards these emerging trends thereby driving growth across this region Toyoko ICT Inc.
Growth Factors:
- Increasing disposable income of the middle-class families in developing countries is expected to drive the growth of toys and games market.
- Rising demand for innovative and technologically advanced toys is another major factor that would fuel the growth of this market in coming years.
- Growing popularity of outdoor activities among children is also anticipated to create lucrative opportunities for toy and game manufacturers in near future.
- Proliferation of online retail channels is another key trend that would boost the sales of toys and games products in coming years.
- increasing number of working mothers coupled with growing focus on child development are some other factors that are likely to propel the growth prospects for Toys and Games market during forecast period
Scope Of The Report
Report Attributes
Report Details
Report Title
Toys and Games Market Research Report
By Type
Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, Others
By Application
Specialty Stores, Hypermarkets and Supermarkets, Department Stores, Online Retailers
By Companies
Hasbro, Mattel, The LEGO Group, TOMY, JAKKS Pacific, MGA Entertainment, Playmates Toys, Vivid Imaginations, Hasbro
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
230
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Toys and Games Market Report Segments:
The global Toys and Games market is segmented on the basis of:
Types
Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Specialty Stores, Hypermarkets and Supermarkets, Department Stores, Online Retailers
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Hasbro
- Mattel
- The LEGO Group
- TOMY
- JAKKS Pacific
- MGA Entertainment
- Playmates Toys
- Vivid Imaginations
- Hasbro
Highlights of The Toys and Games Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Games and Puzzles
- Infant and Preschool
- Activity and Construction Toys
- Dolls and Action Figures
- Vehicle Toys and Ride-Ons
- Soft/Plush Toys
- Others
- By Application:
- Specialty Stores
- Hypermarkets and Supermarkets
- Department Stores
- Online Retailers
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Toys and Games Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Toys and games are items that are used to entertain children. Toys can be anything from dolls to action figures to video games. Games can be anything from board games to card games.
Some of the key players operating in the toys and games market are Hasbro, Mattel, The LEGO Group, TOMY, JAKKS Pacific, MGA Entertainment, Playmates Toys, Vivid Imaginations, Hasbro.
The toys and games market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Toys and Games Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Toys and Games Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Toys and Games Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Toys and Games Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Toys and Games Market Size & Forecast, 2018-2028
4.5.1 Toys and Games Market Size and Y-o-Y Growth
4.5.2 Toys and Games Market Absolute $ Opportunity
Chapter 5 Global Toys and Games Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Toys and Games Market Size Forecast by Type
5.2.1 Games and Puzzles
5.2.2 Infant and Preschool
5.2.3 Activity and Construction Toys
5.2.4 Dolls and Action Figures
5.2.5 Vehicle Toys and Ride-Ons
5.2.6 Soft/Plush Toys
5.2.7 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Toys and Games Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Toys and Games Market Size Forecast by Applications
6.2.1 Specialty Stores
6.2.2 Hypermarkets and Supermarkets
6.2.3 Department Stores
6.2.4 Online Retailers
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Toys and Games Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Toys and Games Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Toys and Games Analysis and Forecast
9.1 Introduction
9.2 North America Toys and Games Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Toys and Games Market Size Forecast by Type
9.6.1 Games and Puzzles
9.6.2 Infant and Preschool
9.6.3 Activity and Construction Toys
9.6.4 Dolls and Action Figures
9.6.5 Vehicle Toys and Ride-Ons
9.6.6 Soft/Plush Toys
9.6.7 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Toys and Games Market Size Forecast by Applications
9.10.1 Specialty Stores
9.10.2 Hypermarkets and Supermarkets
9.10.3 Department Stores
9.10.4 Online Retailers
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Toys and Games Analysis and Forecast
10.1 Introduction
10.2 Europe Toys and Games Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Toys and Games Market Size Forecast by Type
10.6.1 Games and Puzzles
10.6.2 Infant and Preschool
10.6.3 Activity and Construction Toys
10.6.4 Dolls and Action Figures
10.6.5 Vehicle Toys and Ride-Ons
10.6.6 Soft/Plush Toys
10.6.7 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Toys and Games Market Size Forecast by Applications
10.10.1 Specialty Stores
10.10.2 Hypermarkets and Supermarkets
10.10.3 Department Stores
10.10.4 Online Retailers
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Toys and Games Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Toys and Games Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Toys and Games Market Size Forecast by Type
11.6.1 Games and Puzzles
11.6.2 Infant and Preschool
11.6.3 Activity and Construction Toys
11.6.4 Dolls and Action Figures
11.6.5 Vehicle Toys and Ride-Ons
11.6.6 Soft/Plush Toys
11.6.7 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Toys and Games Market Size Forecast by Applications
11.10.1 Specialty Stores
11.10.2 Hypermarkets and Supermarkets
11.10.3 Department Stores
11.10.4 Online Retailers
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Toys and Games Analysis and Forecast
12.1 Introduction
12.2 Latin America Toys and Games Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Toys and Games Market Size Forecast by Type
12.6.1 Games and Puzzles
12.6.2 Infant and Preschool
12.6.3 Activity and Construction Toys
12.6.4 Dolls and Action Figures
12.6.5 Vehicle Toys and Ride-Ons
12.6.6 Soft/Plush Toys
12.6.7 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Toys and Games Market Size Forecast by Applications
12.10.1 Specialty Stores
12.10.2 Hypermarkets and Supermarkets
12.10.3 Department Stores
12.10.4 Online Retailers
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Toys and Games Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Toys and Games Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Toys and Games Market Size Forecast by Type
13.6.1 Games and Puzzles
13.6.2 Infant and Preschool
13.6.3 Activity and Construction Toys
13.6.4 Dolls and Action Figures
13.6.5 Vehicle Toys and Ride-Ons
13.6.6 Soft/Plush Toys
13.6.7 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Toys and Games Market Size Forecast by Applications
13.10.1 Specialty Stores
13.10.2 Hypermarkets and Supermarkets
13.10.3 Department Stores
13.10.4 Online Retailers
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Toys and Games Market: Competitive Dashboard
14.2 Global Toys and Games Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Hasbro
14.3.2 Mattel
14.3.3 The LEGO Group
14.3.4 TOMY
14.3.5 JAKKS Pacific
14.3.6 MGA Entertainment
14.3.7 Playmates Toys
14.3.8 Vivid Imaginations
14.3.9 Hasbro
