Market Overview:
The global toys and games product market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for innovative and technologically advanced toys and games products across the globe. In addition, rising disposable income of consumers coupled with growing trend of online shopping is also propelling the growth of this market. Based on type, the global toys and games product market has been segmented into games and puzzles, activity and construction toys, dolls and action figures, vehicle toys and ride-ons, soft/plush toys, others. Games & puzzles held a dominant share in 2017 owing to its wide range of options available in this category such as board games, card games etc., which are enjoyed by people across all age groups. However; activity & construction toy segment is projected to grow at highest CAGR during forecast period due its ability to develop cognitive skills in children along with providing them an opportunity for creative expression. On basis on application; under 3 years old children accounted for majority share in 2017 due high adoption rate of infant/toddler specific products such as rattles & teethers among parents globally whereas 6-12 years old children are expected witness highest growth rate over next decade due increase in spending power coupled with growing inclination towards outdoor activities over indoor ones among preteens/teens globally .
Product Definition:
A toy is a product intended for use in play, especially one designed for children. Toys are usually made of plastic, wood, metal or cloth. Games are activities undertaken for enjoyment and typically involve competition or cooperation between players. The purpose of toys and games products is to provide entertainment and amusement for consumers.
Games and Puzzles:
The global games and puzzles market size was valued at USD 3.07 billion in 2016. It is expected to expand at a CAGR of XX% over the forecast period, thus becoming one of the fastest-growing product segments in toys and games industry by 2018. Games & puzzles are gaining significant popularity among children as well as adults owing to rising demand for mental stimulation, improved cognitive skills, and team building activities across the globe.
Activity and Construction Toys:
Toys and games are an important part of children's development. They help in enhancing cognitive skills such as problem solving, planning, sequencing, and understanding cause and effect. However; the toys that are currently available lack innovation with a narrow focus on motor skill development which is expected to drive the global market for activity & construction toys and it’s usage in toys & games product market over the forecast period.
Application Insights:
The 6-12 years old age group dominated the global toys and games application segment with a revenue share of over 33% in 2017. The high share is attributed to the growing preference for playing with action figures, video games, and other electronic gadgets as compared to traditional toys. Moreover, rising income levels coupled with easy access to online shopping has boosted the sales of these products significantly among children aged 6-12 years across the world.
The above 3 years olds age group is expected to witness significant growth over the forecast period owing to increasing awareness about health issues among mothers regarding their babies¢â‚¬â„¢ exposure towards different types of toys during early stages of life especially before 2nd year of life i.e., when brain development occurs rapidly thus making it important for baby's learning and sensory development that mother thinks aloud about what kind or how much time her baby spends on watching TV or videos etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. Factors such as increasing per capita income, high standard of living, and growing awareness about health and fitness are anticipated to drive demand for toys and games in North America over the forecast period.
Asia Pacific is projected to be one of the fastest-growing regions over the forecast years owing to rising disposable income levels coupled with expanding population in countries including China, India, Indonesia, Malaysia Philippines Singapore Thailand Vietnam among others. Moreover changing consumer preferences towards electronic gadgets along with rapid technological advancements has resulted into decline of traditional toys & games which will further boost regional growth during future years ‰â€˜‘’‘’‘‘ Toys R Us Asia Pacific Holdings Ltd., “The Childrens Place Inc.
Growth Factors:
- Increasing demand for innovative and interactive toys and games from children
- Rising income levels of parents, especially in developing countries, who are willing to spend more on toys and games that can enrich their children's development
- Proliferation of digital media and technology-based toys and games that appeal to different age groups
- Growing trend of co-playing or family gaming as a way to promote bonding among parents and children
- Advent of new retail formats such as pop-up stores, which offer unique experiences around toy shopping
Scope Of The Report
Report Attributes
Report Details
Report Title
Toys and Games Product Market Research Report
By Type
Games and Puzzles, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, Others
By Application
Under 3 Years Old, 3-6 Years Old, 6-12 Years Old, Above 12 Years Old
By Companies
Mattel, Hasbro, The LEGO Group, Bandai Namco Holdings, Ravensburger, Simba Dickie Group, Dream International, TOMY, JAKKS Pacific, MGA Entertainment, Mattel, Vivid Imaginations, VTech Holdings, Spin Master, Playgo Toys Enterprises, Integrity Toys, Famosa Toys, Kids II, K'NEX Industries, Sanrio Company Ltd, Tarata Toys, Tenyo, Buffalo Games, Hape, Guangdong Hayidai Toys
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
181
Number of Tables & Figures
127
Customization Available
Yes, the report can be customized as per your need.
Global Toys and Games Product Market Report Segments:
The global Toys and Games Product market is segmented on the basis of:
Types
Games and Puzzles, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Under 3 Years Old, 3-6 Years Old, 6-12 Years Old, Above 12 Years Old
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Mattel
- Hasbro
- The LEGO Group
- Bandai Namco Holdings
- Ravensburger
- Simba Dickie Group
- Dream International
- TOMY
- JAKKS Pacific
- MGA Entertainment
- Mattel
- Vivid Imaginations
- VTech Holdings
- Spin Master
- Playgo Toys Enterprises
- Integrity Toys
- Famosa Toys
- Kids II
- K'NEX Industries
- Sanrio Company Ltd
- Tarata Toys
- Tenyo
- Buffalo Games
- Hape
- Guangdong Hayidai Toys
Highlights of The Toys and Games Product Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Games and Puzzles
- Activity and Construction Toys
- Dolls and Action Figures
- Vehicle Toys and Ride-Ons
- Soft/Plush Toys
- Others
- By Application:
- Under 3 Years Old
- 3-6 Years Old
- 6-12 Years Old
- Above 12 Years Old
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Toys and Games Product Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Toys and games products are items that are typically used for entertainment, such as video games, dolls, action figures and other toys.
Some of the major players in the toys and games product market are Mattel, Hasbro, The LEGO Group, Bandai Namco Holdings, Ravensburger, Simba Dickie Group, Dream International, TOMY, JAKKS Pacific, MGA Entertainment, Mattel, Vivid Imaginations, VTech Holdings, Spin Master, Playgo Toys Enterprises, Integrity Toys, Famosa Toys, Kids II, K'NEX Industries, Sanrio Company Ltd, Tarata Toys, Tenyo, Buffalo Games, Hape, Guangdong Hayidai Toys.
The toys and games product market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Toys and Games Product Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Toys and Games Product Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Toys and Games Product Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Toys and Games Product Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Toys and Games Product Market Size & Forecast, 2018-2028
4.5.1 Toys and Games Product Market Size and Y-o-Y Growth
4.5.2 Toys and Games Product Market Absolute $ Opportunity
Chapter 5 Global Toys and Games Product Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Toys and Games Product Market Size Forecast by Type
5.2.1 Games and Puzzles
5.2.2 Activity and Construction Toys
5.2.3 Dolls and Action Figures
5.2.4 Vehicle Toys and Ride-Ons
5.2.5 Soft/Plush Toys
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Toys and Games Product Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Toys and Games Product Market Size Forecast by Applications
6.2.1 Under 3 Years Old
6.2.2 3-6 Years Old
6.2.3 6-12 Years Old
6.2.4 Above 12 Years Old
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Toys and Games Product Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Toys and Games Product Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Toys and Games Product Analysis and Forecast
9.1 Introduction
9.2 North America Toys and Games Product Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Toys and Games Product Market Size Forecast by Type
9.6.1 Games and Puzzles
9.6.2 Activity and Construction Toys
9.6.3 Dolls and Action Figures
9.6.4 Vehicle Toys and Ride-Ons
9.6.5 Soft/Plush Toys
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Toys and Games Product Market Size Forecast by Applications
9.10.1 Under 3 Years Old
9.10.2 3-6 Years Old
9.10.3 6-12 Years Old
9.10.4 Above 12 Years Old
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Toys and Games Product Analysis and Forecast
10.1 Introduction
10.2 Europe Toys and Games Product Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Toys and Games Product Market Size Forecast by Type
10.6.1 Games and Puzzles
10.6.2 Activity and Construction Toys
10.6.3 Dolls and Action Figures
10.6.4 Vehicle Toys and Ride-Ons
10.6.5 Soft/Plush Toys
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Toys and Games Product Market Size Forecast by Applications
10.10.1 Under 3 Years Old
10.10.2 3-6 Years Old
10.10.3 6-12 Years Old
10.10.4 Above 12 Years Old
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Toys and Games Product Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Toys and Games Product Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Toys and Games Product Market Size Forecast by Type
11.6.1 Games and Puzzles
11.6.2 Activity and Construction Toys
11.6.3 Dolls and Action Figures
11.6.4 Vehicle Toys and Ride-Ons
11.6.5 Soft/Plush Toys
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Toys and Games Product Market Size Forecast by Applications
11.10.1 Under 3 Years Old
11.10.2 3-6 Years Old
11.10.3 6-12 Years Old
11.10.4 Above 12 Years Old
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Toys and Games Product Analysis and Forecast
12.1 Introduction
12.2 Latin America Toys and Games Product Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Toys and Games Product Market Size Forecast by Type
12.6.1 Games and Puzzles
12.6.2 Activity and Construction Toys
12.6.3 Dolls and Action Figures
12.6.4 Vehicle Toys and Ride-Ons
12.6.5 Soft/Plush Toys
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Toys and Games Product Market Size Forecast by Applications
12.10.1 Under 3 Years Old
12.10.2 3-6 Years Old
12.10.3 6-12 Years Old
12.10.4 Above 12 Years Old
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Toys and Games Product Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Toys and Games Product Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Toys and Games Product Market Size Forecast by Type
13.6.1 Games and Puzzles
13.6.2 Activity and Construction Toys
13.6.3 Dolls and Action Figures
13.6.4 Vehicle Toys and Ride-Ons
13.6.5 Soft/Plush Toys
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Toys and Games Product Market Size Forecast by Applications
13.10.1 Under 3 Years Old
13.10.2 3-6 Years Old
13.10.3 6-12 Years Old
13.10.4 Above 12 Years Old
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Toys and Games Product Market: Competitive Dashboard
14.2 Global Toys and Games Product Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Mattel
14.3.2 Hasbro
14.3.3 The LEGO Group
14.3.4 Bandai Namco Holdings
14.3.5 Ravensburger
14.3.6 Simba Dickie Group
14.3.7 Dream International
14.3.8 TOMY
14.3.9 JAKKS Pacific
14.3.10 MGA Entertainment
14.3.11 Mattel
14.3.12 Vivid Imaginations
14.3.13 VTech Holdings
14.3.14 Spin Master
14.3.15 Playgo Toys Enterprises
14.3.16 Integrity Toys
14.3.17 Famosa Toys
14.3.18 Kids II
14.3.19 K'NEX Industries
14.3.20 Sanrio Company Ltd
14.3.21 Tarata Toys
14.3.22 Tenyo
14.3.23 Buffalo Games
14.3.24 Hape
14.3.25 Guangdong Hayidai Toys
