Market Overview:
The global trade promotion management software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based and web-based trade promotion management software by large enterprises and SMEs. North America is expected to lead the global trade promotion management software market in terms of revenue during the forecast period, followed by Europe, Asia Pacific, Latin America, and Middle East & Africa.
Product Definition:
Trade Promotion Management Software is a computer program that helps companies manage their trade promotions. This software can help track the spending on these promotions, measure their effectiveness, and develop better strategies for future campaigns. Trade promotion management software is an important tool for companies that want to optimize their marketing efforts.
Cloud Based:
Cloud-based software is a type of software service that provides shared computer processing for multiple users over the internet. Cloud-based services offer benefits such as increased efficiency, flexibility and cost effectiveness which has led to their high demand in recent years. The Trade Promotion Management (TPM) industry has witnessed significant growth over the past few years owing to several advantages offered by TPM solutions such as improved customer experience, better internal controls and compliance with regulations.
Web Based:
The global web-based and it's usage in Trade Promotion Management Software market size was valued at USD 1,19.0 million in 2016. It is expected to expand at a CAGR of XX% over the forecast period. The growth can be attributed to the increasing adoption of cloud technology by various organizations for data storage purposes as well as cost effectiveness offered by this medium.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The use of trade promotion management software by large enterprises to manage their global marketing activities has become a necessity, as these companies are increasingly facing competition from online retailers who provide products directly through e-commerce platforms without any intermediation. This trend of providing services directly to customers through the internet has severely impacted traditional retail business models, which forces companies operating in this sector to adopt new digital marketing strategies or risk losing out on potential sales. Thus, trade promotion management software is becoming an essential tool for managing global digital marketing campaigns at large enterprise level across all verticals: BFSI; IT & telecommunication; FMCG; retail and others such as travel and tourism industries.
SMEs are considered as one of the prominent application segments owing to increasing penetration of internet cafes at a domestic level in various countries such as India, China Indonesia etc.
Regional Analysis:
North America accounted for the largest share of over 35% in 2017. The region is expected to maintain its lead throughout the forecast period owing to increasing trade activities across various industries, such as manufacturing, distribution and logistics, and IT & telecom. In addition, growing number of small & medium enterprises (SMEs) in North America is anticipated to fuel market growth over the forecast period.
Asia Pacific is estimated to be fastest-growing regional market from 2018 to 2030 due rising awareness about trade promotion management software among enterprises operating within Asia Pacific region. Furthermore, increasing government initiatives for promoting exports within developing countries such as China and India are further fueling growth of this industry in Asia Pacific region. For instance.
Growth Factors:
- Increasing demand for trade promotion management software from small and medium-sized businesses (SMBs) due to the growing awareness of the benefits of using such software.
- The increasing trend of online retailing is fueling the demand for trade promotion management software, as it helps retailers in optimizing their promotional activities and maximizing their profits.
- The growing number of mergers and acquisitions (M&As) is leading to an increase in the adoption of trade promotion management software, as it helps companies manage their promotional activities more effectively after a merger or acquisition.
- The rising popularity of cloud-based solutions is contributing significantly to the growth of the global trade promotion management software market, as they offer several advantages over on-premise solutions, such as lower costs and easy deployment/integration.
- Growing demand for big data analytics in marketing is resulting in an increased use of trade promotion management software by organizations to analyze customer data and identify new opportunities for promoting their products/services
Scope Of The Report
Report Attributes
Report Details
Report Title
Trade Promotion Management Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Repsly, IRI, Oracle's Demantra, Periscope by McKinsey, Acumen Invest, APT Illuminate, Apttus Promotions Manager, BluePlanner, CPGToolBox, Effectmakers BMS, Eversight Offer Innovation, Exceedra, Flamingo TPM, FORGE, GoSimple, Klee Commerce
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
135
Number of Tables & Figures
95
Customization Available
Yes, the report can be customized as per your need.
Global Trade Promotion Management Software Market Report Segments:
The global Trade Promotion Management Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Repsly
- IRI
- Oracle's Demantra
- Periscope by McKinsey
- Acumen Invest
- APT Illuminate
- Apttus Promotions Manager
- BluePlanner
- CPGToolBox
- Effectmakers BMS
- Eversight Offer Innovation
- Exceedra
- Flamingo TPM
- FORGE
- GoSimple
- Klee Commerce
Highlights of The Trade Promotion Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Trade Promotion Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Trade Promotion Management Software is a software application that helps companies manage their trade promotion activities. It includes features such as campaign management, tracking and reporting, and communication tools.
Some of the key players operating in the trade promotion management software market are Repsly, IRI, Oracle's Demantra, Periscope by McKinsey, Acumen Invest, APT Illuminate, Apttus Promotions Manager, BluePlanner, CPGToolBox, Effectmakers BMS, Eversight Offer Innovation, Exceedra, Flamingo TPM, FORGE, GoSimple, Klee Commerce.
The trade promotion management software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Trade Promotion Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Trade Promotion Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Trade Promotion Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Trade Promotion Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Trade Promotion Management Software Market Size & Forecast, 2018-2028
4.5.1 Trade Promotion Management Software Market Size and Y-o-Y Growth
4.5.2 Trade Promotion Management Software Market Absolute $ Opportunity
Chapter 5 Global Trade Promotion Management Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Trade Promotion Management Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Trade Promotion Management Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Trade Promotion Management Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Trade Promotion Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Trade Promotion Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Trade Promotion Management Software Analysis and Forecast
9.1 Introduction
9.2 North America Trade Promotion Management Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Trade Promotion Management Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Trade Promotion Management Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Trade Promotion Management Software Analysis and Forecast
10.1 Introduction
10.2 Europe Trade Promotion Management Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Trade Promotion Management Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Trade Promotion Management Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Trade Promotion Management Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Trade Promotion Management Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Trade Promotion Management Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Trade Promotion Management Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Trade Promotion Management Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Trade Promotion Management Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Trade Promotion Management Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Trade Promotion Management Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Trade Promotion Management Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Trade Promotion Management Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Trade Promotion Management Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Trade Promotion Management Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Trade Promotion Management Software Market: Competitive Dashboard
14.2 Global Trade Promotion Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Repsly
14.3.2 IRI
14.3.3 Oracle's Demantra
14.3.4 Periscope by McKinsey
14.3.5 Acumen Invest
14.3.6 APT Illuminate
14.3.7 Apttus Promotions Manager
14.3.8 BluePlanner
14.3.9 CPGToolBox
14.3.10 Effectmakers BMS
14.3.11 Eversight Offer Innovation
14.3.12 Exceedra
14.3.13 Flamingo TPM
14.3.14 FORGE
14.3.15 GoSimple
14.3.16 Klee Commerce
