Market Overview:
The global TV analytics market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing demand for TV analytics solutions by media and entertainment companies across the globe. The rising adoption of over-the-top (OTT) services and the growing trend of cord cutting are also contributing to the growth of this market. The global TV analytics market is segmented on the basis of type, application, and region. On the basis of type, it is segmented into cable TV, satellite TV/ DTH, IPTV, and OTT. On the basis of application, it is segmented into customer lifetime management (CLM), content development & programming optimization (CDPO), competitive intelligence (CI), campaign management & optimization (CMO), viewership measurement & analysis (VMA), and others including social media listening/monitoring& engagement).
Product Definition:
TV analytics is the process of measuring and analyzing TV viewership data in order to better understand viewing habits and preferences. This information can be used to improve programming, advertising, and audience engagement. TV analytics is important because it helps broadcasters and advertisers understand what viewers are watching, how they are watching it, and when they are watching it. This information can be used to create more effective programming and advertising strategies that better meet the needs of viewers.
Cable TV:
Cable TV is a system of delivering television programming to closed end-user customers through a coaxial cable, which consists of an inner core of copper wires and an outer layer of insulation. The term often refers to the television service provider as well. Cable TV or cable broadcasting is the transmission of analog and digital signals via coaxial cables by way of subscription services.
Satellite TV/ DTH:
Satellite TV/DTH is a subscription based service, which provides direct to home (DTH) broadcasting of programs via satellite. It is also known as pay television and requires a Satellite dish as an antenna, which enables the subscriber to receive and watch the desired channels. The services are provided by various companies including BSkyB, DirectTV, & Deutsche Telekom AG.
Application Insights:
The competitive intelligence segment dominated the global TV analytics market in 2017. This can be attributed to the increasing demand for real-time insights into consumer behavior and preferences across various devices. Moreover, growing adoption of social media has enabled sports leagues, teams and clubs to monitor and analyze rivals' fan engagement on different platforms. The customer lifetime management segment is expected to witness significant growth over the forecast period owing to its rising adoption by cable operators as a means of retaining customers. Furthermore, content development is also expected to be one of the key segments driving growth over next seven years due largely on improving viewership statistics which help determine ad prices based on audience demographics & viewing habits across several markets globally including U.S., UK, Germany etc.
The campaign management segment is anticipated gain traction in near future owing largely on effectiveness in reaching target audiences effectively through digital advertising campaigns thereby resulting in increased spending from brands/ advertisers for better results globally including U.
Regional Analysis:
North America dominated the global market in 2017. The growth of the regional market can be attributed to increasing investments by companies for developing customized solutions and growing adoption of these analytics tools by service providers. Moreover, presence of a large number of media agencies that are using these analytics tools to analyze audience insights is expected to fuel regional growth over the forecast period.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to rising demand for digital entertainment content across various applications and devices along with rapid technological advancements in countries such as China, Japan, South Korea, India among others. Furthermore, increasing penetration rates for cable TV/DTH services along with rising disposable income levels are also expected drive regional demand during the forecast period.
Growth Factors:
- Increasing demand for big data and analytics services by TV broadcasters and service providers to improve their customer experience.
- Emergence of new technologies such as 4K, 8K, HDR, etc., which are fuelling the growth of the TV analytics market.
- Growing trend of cord-cutting and increasing preference for over-the-top (OTT) services among consumers is propelling the growth of TV analytics market.
- Proliferation of connected devices such as smart TVs, gaming consoles, streaming media players, etc., is providing a boost to the growth of TV analytics market.
Scope Of The Report
Report Attributes
Report Details
Report Title
TV Analytics Market Research Report
By Type
Cable TV, Satellite TV/ DTH, IPTV, Over the Top (OTT)
By Application
Customer Lifetime Management, Content Development, Competitive Intelligence, Campaign Management
By Companies
IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy, Tvbeat, BLIX, H-Tech, SambaTV, iSpot.tv, Admo.TV
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
122
Number of Tables & Figures
86
Customization Available
Yes, the report can be customized as per your need.
Global TV Analytics Market Report Segments:
The global TV Analytics market is segmented on the basis of:
Types
Cable TV, Satellite TV/ DTH, IPTV, Over the Top (OTT)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Customer Lifetime Management, Content Development, Competitive Intelligence, Campaign Management
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- Google
- The Nielsen Company
- Zapr Media
- Alphonso
- TVSQUARED
- Amobee
- Clarivoy
- Tvbeat
- BLIX
- H-Tech
- SambaTV
- iSpot.tv
- Admo.TV
Highlights of The TV Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cable TV
- Satellite TV/ DTH
- IPTV
- Over the Top (OTT)
- By Application:
- Customer Lifetime Management
- Content Development
- Competitive Intelligence
- Campaign Management
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the TV Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
TV analytics is a technology that helps TV networks and advertisers understand how viewers are engaging with their programming. This information can help broadcasters make better decisions about what content to air, and help advertisers target specific audiences with more accurate data.
Some of the key players operating in the tv analytics market are IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy, Tvbeat, BLIX, H-Tech, SambaTV, iSpot.tv, Admo.TV.
The tv analytics market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 TV Analytics Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 TV Analytics Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 TV Analytics Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the TV Analytics Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global TV Analytics Market Size & Forecast, 2018-2028
4.5.1 TV Analytics Market Size and Y-o-Y Growth
4.5.2 TV Analytics Market Absolute $ Opportunity
Chapter 5 Global TV Analytics Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 TV Analytics Market Size Forecast by Type
5.2.1 Cable TV
5.2.2 Satellite TV/ DTH
5.2.3 IPTV
5.2.4 Over the Top (OTT)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global TV Analytics Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 TV Analytics Market Size Forecast by Applications
6.2.1 Customer Lifetime Management
6.2.2 Content Development
6.2.3 Competitive Intelligence
6.2.4 Campaign Management
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global TV Analytics Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 TV Analytics Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America TV Analytics Analysis and Forecast
9.1 Introduction
9.2 North America TV Analytics Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America TV Analytics Market Size Forecast by Type
9.6.1 Cable TV
9.6.2 Satellite TV/ DTH
9.6.3 IPTV
9.6.4 Over the Top (OTT)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America TV Analytics Market Size Forecast by Applications
9.10.1 Customer Lifetime Management
9.10.2 Content Development
9.10.3 Competitive Intelligence
9.10.4 Campaign Management
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe TV Analytics Analysis and Forecast
10.1 Introduction
10.2 Europe TV Analytics Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe TV Analytics Market Size Forecast by Type
10.6.1 Cable TV
10.6.2 Satellite TV/ DTH
10.6.3 IPTV
10.6.4 Over the Top (OTT)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe TV Analytics Market Size Forecast by Applications
10.10.1 Customer Lifetime Management
10.10.2 Content Development
10.10.3 Competitive Intelligence
10.10.4 Campaign Management
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific TV Analytics Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific TV Analytics Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific TV Analytics Market Size Forecast by Type
11.6.1 Cable TV
11.6.2 Satellite TV/ DTH
11.6.3 IPTV
11.6.4 Over the Top (OTT)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific TV Analytics Market Size Forecast by Applications
11.10.1 Customer Lifetime Management
11.10.2 Content Development
11.10.3 Competitive Intelligence
11.10.4 Campaign Management
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America TV Analytics Analysis and Forecast
12.1 Introduction
12.2 Latin America TV Analytics Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America TV Analytics Market Size Forecast by Type
12.6.1 Cable TV
12.6.2 Satellite TV/ DTH
12.6.3 IPTV
12.6.4 Over the Top (OTT)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America TV Analytics Market Size Forecast by Applications
12.10.1 Customer Lifetime Management
12.10.2 Content Development
12.10.3 Competitive Intelligence
12.10.4 Campaign Management
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) TV Analytics Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) TV Analytics Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) TV Analytics Market Size Forecast by Type
13.6.1 Cable TV
13.6.2 Satellite TV/ DTH
13.6.3 IPTV
13.6.4 Over the Top (OTT)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) TV Analytics Market Size Forecast by Applications
13.10.1 Customer Lifetime Management
13.10.2 Content Development
13.10.3 Competitive Intelligence
13.10.4 Campaign Management
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 TV Analytics Market: Competitive Dashboard
14.2 Global TV Analytics Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 Google
14.3.3 The Nielsen Company
14.3.4 Zapr Media
14.3.5 Alphonso
14.3.6 TVSQUARED
14.3.7 Amobee
14.3.8 Clarivoy
14.3.9 Tvbeat
14.3.10 BLIX
14.3.11 H-Tech
14.3.12 SambaTV
14.3.13 iSpot.tv
14.3.14 Admo.TV
