Market Overview:
The global Twizzler candy market is expected to grow at a CAGR of 3.8% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for convenience foods, increasing urbanization, and growing disposable income. The original black Twizzler candy segment is expected to dominate the market during the forecast period owing to its high demand among consumers. However, the fruit flavored Twizzler candy segment is projected to grow at a higher CAGR owing to its increasing popularity among consumers across regions.
Product Definition:
A Twizzler is a type of candy that is made from twisted red licorice. It is often used as a topping on ice cream or other desserts.
Original Black Twizzler Candy:
The Original Black Twizzler Candy is a variant of the well-known and popular candy “Twizzlers”. The product was launched in the year 2010, by DeMet’s Incorporated, which is an American company specializing in producing candies and confectioneries. This product has gained remarkable popularity among consumers due to its unique taste and flavor as compared to other variants of twizzler candy available in the market.
Fruit Flavored Twizzler Candy:
Fruit flavored twizzler candy is a type of hard candies manufactured by The Mars Inc. It is available in different fruit flavors such as strawberry, orange, grape and cherry. These candies are designed to look like lollipops and are offered in various shapes including star, heart-shaped and diamond-shaped among others.
The product was first launched in the U.S.
Application Insights:
Supermarket was the largest application segment in 2017 and will maintain its dominance over the forecast period. The product is available at affordable prices, which makes it a popular choice among consumers. Moreover, supermarkets have their own private labels where they can sell products under their own brand name with different packaging designs. This factor has led to Twizzler¢â‚¬â„¢s immense popularity among supermarket customers across various regions globally.
The online sales segment is expected to grow at a significant rate during the forecast period owing to growing internet penetration and high consumer awareness regarding discounts and offers via e-commerce platforms globally.
Regional Analysis:
North America dominated the global market in 2017. The U.S., in particular, is one of the largest consumers of licorice-based products such as wafers and sticks. Growing demand for licorice-based snacks among children and teenagers is expected to remain a favorable factor for industry growth over the forecast period.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing product consumption among young adults and children along with rising disposable income levels in developing countries including China, India, Thailand, Vietnam, Philippines etc.; Indonesia; Malaysia; Singapore; Australia etc.; New Zealand; Cook Islands etc.; Niue Island etc.; French Polynesia etc.; Tonga Islands). Rising consumer awareness regarding health benefits associated with Twizzlers such as weight management has also positively influenced industry expansion over this period (Kumar & Srinivasan 2012).
Growth Factors:
- Increasing demand for healthy snacks: The global health and wellness trend is driving consumers towards healthier snack options, such as Twizzlers candy. This presents a growth opportunity for the Twizzler candy market.
- Rising disposable income: A growing middle class in developing countries is fueling demand for premium products, such as Twizzlers candy. This provides a growth opportunity for the Twizzler candy market.
- Growing popularity of convenience foods: Consumers are increasingly looking for convenient and easy-to-eat snacks, such as Twizzlers candy. This provides a growth opportunity for theTwizzzlercandy market .
Scope Of The Report
Report Attributes
Report Details
Report Title
Twizzler Candy Market Research Report
By Type
Original Black Twizzler Candy, Fruit Flavored Twizzler Candy
By Application
Supermarket, Online Sales, Convenient Store
By Companies
Hershey's, Red Vines, Wiley Wallaby, Venco, Good & Plenty, Halva, Klene, RJ's Licorice, Kraepelien & Holm, Kenny's Candy, Switzer's Authentic Candy, Mrs Calls Candy, Gimbals Fine Candies, Kookaburra Liquorice
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
140
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Twizzler Candy Market Report Segments:
The global Twizzler Candy market is segmented on the basis of:
Types
Original Black Twizzler Candy, Fruit Flavored Twizzler Candy
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Online Sales, Convenient Store
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Hershey's
- Red Vines
- Wiley Wallaby
- Venco
- Good & Plenty
- Halva
- Klene
- RJ's Licorice
- Kraepelien & Holm
- Kenny's Candy
- Switzer's Authentic Candy
- Mrs Calls Candy
- Gimbals Fine Candies
- Kookaburra Liquorice
Highlights of The Twizzler Candy Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Original Black Twizzler Candy
- Fruit Flavored Twizzler Candy
- By Application:
- Supermarket
- Online Sales
- Convenient Store
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Twizzler Candy Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Twizzler Candy is a type of candy that is made from sugar, corn syrup, and flour.
Some of the major companies in the twizzler candy market are Hershey's, Red Vines, Wiley Wallaby, Venco, Good & Plenty, Halva, Klene, RJ's Licorice, Kraepelien & Holm, Kenny's Candy, Switzer's Authentic Candy, Mrs Calls Candy, Gimbals Fine Candies, Kookaburra Liquorice.
The twizzler candy market is expected to register a CAGR of 3.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Twizzler Candy Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Twizzler Candy Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Twizzler Candy Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Twizzler Candy Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Twizzler Candy Market Size & Forecast, 2018-2028
4.5.1 Twizzler Candy Market Size and Y-o-Y Growth
4.5.2 Twizzler Candy Market Absolute $ Opportunity
Chapter 5 Global Twizzler Candy Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Twizzler Candy Market Size Forecast by Type
5.2.1 Original Black Twizzler Candy
5.2.2 Fruit Flavored Twizzler Candy
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Twizzler Candy Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Twizzler Candy Market Size Forecast by Applications
6.2.1 Supermarket
6.2.2 Online Sales
6.2.3 Convenient Store
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Twizzler Candy Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Twizzler Candy Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Twizzler Candy Analysis and Forecast
9.1 Introduction
9.2 North America Twizzler Candy Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Twizzler Candy Market Size Forecast by Type
9.6.1 Original Black Twizzler Candy
9.6.2 Fruit Flavored Twizzler Candy
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Twizzler Candy Market Size Forecast by Applications
9.10.1 Supermarket
9.10.2 Online Sales
9.10.3 Convenient Store
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Twizzler Candy Analysis and Forecast
10.1 Introduction
10.2 Europe Twizzler Candy Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Twizzler Candy Market Size Forecast by Type
10.6.1 Original Black Twizzler Candy
10.6.2 Fruit Flavored Twizzler Candy
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Twizzler Candy Market Size Forecast by Applications
10.10.1 Supermarket
10.10.2 Online Sales
10.10.3 Convenient Store
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Twizzler Candy Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Twizzler Candy Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Twizzler Candy Market Size Forecast by Type
11.6.1 Original Black Twizzler Candy
11.6.2 Fruit Flavored Twizzler Candy
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Twizzler Candy Market Size Forecast by Applications
11.10.1 Supermarket
11.10.2 Online Sales
11.10.3 Convenient Store
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Twizzler Candy Analysis and Forecast
12.1 Introduction
12.2 Latin America Twizzler Candy Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Twizzler Candy Market Size Forecast by Type
12.6.1 Original Black Twizzler Candy
12.6.2 Fruit Flavored Twizzler Candy
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Twizzler Candy Market Size Forecast by Applications
12.10.1 Supermarket
12.10.2 Online Sales
12.10.3 Convenient Store
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Twizzler Candy Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Twizzler Candy Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Twizzler Candy Market Size Forecast by Type
13.6.1 Original Black Twizzler Candy
13.6.2 Fruit Flavored Twizzler Candy
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Twizzler Candy Market Size Forecast by Applications
13.10.1 Supermarket
13.10.2 Online Sales
13.10.3 Convenient Store
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Twizzler Candy Market: Competitive Dashboard
14.2 Global Twizzler Candy Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Hershey's
14.3.2 Red Vines
14.3.3 Wiley Wallaby
14.3.4 Venco
14.3.5 Good & Plenty
14.3.6 Halva
14.3.7 Klene
14.3.8 RJ's Licorice
14.3.9 Kraepelien & Holm
14.3.10 Kenny's Candy
14.3.11 Switzer's Authentic Candy
14.3.12 Mrs Calls Candy
14.3.13 Gimbals Fine Candies
14.3.14 Kookaburra Liquorice
