Market Overview:
The global Unity Analytics Tools market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 13.5% during the forecast period. The growth of the Unity Analytics Tools market can be attributed to the increasing demand for cloud-based Unity analytics tools and rising adoption of Unity analytics tools by small and medium-sized enterprises (SMEs). However, data privacy concerns may restrain the growth of this market during the forecast period.
Product Definition:
Unity Analytics is a powerful set of tools that allow you to collect data about how players are using your game. This data can then be used to improve the game and make it more fun and engaging for players. Unity Analytics is important because it allows developers to gather feedback about their games and make changes based on that feedback.
On-premise:
On-premise solutions are software and applications installed and used directly at the organization's headquarters. These solutions do not require an internet connection to function. They provide more control, as there is no dependency on cloud services for data storage or computing power. On-premise software can be customized according to the client’s requirements, which makes it a preferred choice for large organizations with complex business processes that need high levels of customization in their analytics tools products.
Cloud-based:
Cloud-based is a term used for software solutions that are hosted remotely on the cloud. The data and applications run from remote servers instead of being installed locally on the user's computer. Cloud-based solutions offer various advantages such as easy accessibility, cost efficiency, and quick deployment among others which has resulted in increased adoption of these tools by small & medium enterprises as well as large enterprises across different industry verticals.
Application Insights:
The enterprise application segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to the extensive usage of data analytics tools by enterprises to improve their operations and generate insights about customer behavior. Various companies are adopting a global approach while implementing these solutions as it will help them reduce costs, optimize resources and gain competitive advantage over rivals.
The individual segment is expected to register a significant CAGR from 2018 to 2030 owing to rising adoption of analytical software for personal use across end-use industries such as healthcare, financial services and retail among others. Moreover, increasing penetration of smartphones has enabled consumers with easy access and more control over their data which is further driving the demand for unified platform that facilitates real-time insights on user behavior thus driving market growth across applications segments simultaneously.
Regional Analysis:
The Asia Pacific region is expected to emerge as the fastest-growing regional market over the forecast period. The growth can be attributed to increasing adoption of analytics tools by small and medium enterprises in countries such as China, India, and Japan. Furthermore, rising penetration of smartphones coupled with rapid digitalization in this region is expected to drive demand for analytics tools over the next eight years.
North America accounted for a significant share in 2016 owing to early adoption of UAT solutions by enterprises based out there. However, slow economic growth post-recession from December 2007 has hampered overall IT spending across North America; thus resulting in lower usage rates compared with other regions mentioned above. Moreover, high cost associated with implementation and maintenance are some factors that have restrained regional market growth further.
Growth Factors:
- Increasing demand for Unity-based games
- Rapid growth of AR and VR markets
- Proliferation of connected devices and the Internet of Things (IoT)
- Shift to subscription-based software models
- Emergence of new business models such as free-to-play
Scope Of The Report
Report Attributes
Report Details
Report Title
Unity Analytics Tools Market Research Report
By Type
On-premise, Cloud-based
By Application
Individual, Enterprise, Others
By Companies
Google, Adobe, Raygun, Unity Technologies, Countly, Shift 6, Smartlook
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
166
Number of Tables & Figures
117
Customization Available
Yes, the report can be customized as per your need.
Global Unity Analytics Tools Market Report Segments:
The global Unity Analytics Tools market is segmented on the basis of:
Types
On-premise, Cloud-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual, Enterprise, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Adobe
- Raygun
- Unity Technologies
- Countly
- Shift 6
- Smartlook
Highlights of The Unity Analytics Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise
- Cloud-based
- By Application:
- Individual
- Enterprise
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Unity Analytics Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Unity Analytics Tools is a suite of tools that allow developers to track and analyze data from their Unity projects. It includes a data collection tool, a data analysis tool, and a reporting platform.
Some of the key players operating in the unity analytics tools market are Google, Adobe, Raygun, Unity Technologies, Countly, Shift 6, Smartlook.
The unity analytics tools market is expected to register a CAGR of 13.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Unity Analytics Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Unity Analytics Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Unity Analytics Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Unity Analytics Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Unity Analytics Tools Market Size & Forecast, 2018-2028
4.5.1 Unity Analytics Tools Market Size and Y-o-Y Growth
4.5.2 Unity Analytics Tools Market Absolute $ Opportunity
Chapter 5 Global Unity Analytics Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Unity Analytics Tools Market Size Forecast by Type
5.2.1 On-premise
5.2.2 Cloud-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Unity Analytics Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Unity Analytics Tools Market Size Forecast by Applications
6.2.1 Individual
6.2.2 Enterprise
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Unity Analytics Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Unity Analytics Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Unity Analytics Tools Analysis and Forecast
9.1 Introduction
9.2 North America Unity Analytics Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Unity Analytics Tools Market Size Forecast by Type
9.6.1 On-premise
9.6.2 Cloud-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Unity Analytics Tools Market Size Forecast by Applications
9.10.1 Individual
9.10.2 Enterprise
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Unity Analytics Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Unity Analytics Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Unity Analytics Tools Market Size Forecast by Type
10.6.1 On-premise
10.6.2 Cloud-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Unity Analytics Tools Market Size Forecast by Applications
10.10.1 Individual
10.10.2 Enterprise
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Unity Analytics Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Unity Analytics Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Unity Analytics Tools Market Size Forecast by Type
11.6.1 On-premise
11.6.2 Cloud-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Unity Analytics Tools Market Size Forecast by Applications
11.10.1 Individual
11.10.2 Enterprise
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Unity Analytics Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Unity Analytics Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Unity Analytics Tools Market Size Forecast by Type
12.6.1 On-premise
12.6.2 Cloud-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Unity Analytics Tools Market Size Forecast by Applications
12.10.1 Individual
12.10.2 Enterprise
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Unity Analytics Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Unity Analytics Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Unity Analytics Tools Market Size Forecast by Type
13.6.1 On-premise
13.6.2 Cloud-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Unity Analytics Tools Market Size Forecast by Applications
13.10.1 Individual
13.10.2 Enterprise
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Unity Analytics Tools Market: Competitive Dashboard
14.2 Global Unity Analytics Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Adobe
14.3.3 Raygun
14.3.4 Unity Technologies
14.3.5 Countly
14.3.6 Shift 6
14.3.7 Smartlook
