Market Overview:
The global URL shortener market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for URL shortening services from SMEs and large enterprises. Additionally, the growing trend of using social media platforms for marketing and advertising is also contributing to the growth of this market.
Product Definition:
A URL shortener is a web service that takes a long URL and squeezes it into a shorter one. The importance of URL shorteners is that they make long URLs more manageable, which can be helpful when sharing links on social media or in other online contexts where space is limited.
On-Premise:
On-premise or also known as hosted, is a service where the software and data are stored on the server of the company. The software can be updated manually by any employee of the company. In addition, in this model there is no need to upgrade every time there is a change in functionality because all changes are made manually which reduces maintenance cost for companies significantly.
Cloud-Based:
Cloud-based is a term used to define services or software that relies on internet connectivity and remote servers. The most common types of cloud-based solutions include Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). These are all terms used to describe the delivery model of computing resources wherein instead of purchasing dedicated hardware, users can utilize an application running on the cloud.
Application Insights:
The global market is segmented by application into Small and Medium-sized Enterprises (SMEs), Large enterprises. The SMEs segment held the largest share in 2017, as it is widely used by the startups to save on costs incurred for server management, maintenance and other overhead costs. It also helps them focus on their core business operations without being distracted with technicalities of website administration.
The large enterprise segment is expected to register a significant CAGR over the forecast period owing to various benefits offered such as analytics & advertising, mobile first approach that enables companies to reach customers effectively through short links or web addresses. Furthermore, they can use these services across all major devices such as desktops/laptops, smartphones and tablets without any restrictions or limitations imposed by some domain registrars or hosting providers who impose arbitrary domain name length restriction rules.
Regional Analysis:
North America was the largest regional market in 2017. The region is expected to maintain its dominance over the forecast period owing to early adoption of technologies and presence of prominent URL shortener companies such as bit.ly, Googe shortened URLs, and tinyurl.com among others.
The growing use of mobile devices has led marketers & brands into creating awareness about digital footprint by spreading awareness campaigns through short links which acts as an effective medium for spreading messages across large audiences at a faster rate than any other traditional media including television & print ads etc.
Growth Factors:
- Increasing demand for shortened URLs from social media platforms and other online services
- Growing popularity of URL shortening as a marketing tool
- Proliferation of mobile devices and apps that require shortened URLs
- Increased use of QR codes and other barcode scanning technologies
- Emergence of new URL shortening services
Scope Of The Report
Report Attributes
Report Details
Report Title
URL Shortener Market Research Report
By Type
On-Premise, Cloud-Based
By Application
SME (Small and Medium Enterprises), Large Enterprise
By Companies
Ow.ly, Twitter URL shortener, Bitly, Rebrandly, TinyURL, SmallSEOTools, Blink, Sniply, Clkim, Clickmeter
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
192
Number of Tables & Figures
135
Customization Available
Yes, the report can be customized as per your need.
Global URL Shortener Market Report Segments:
The global URL Shortener market is segmented on the basis of:
Types
On-Premise, Cloud-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME (Small and Medium Enterprises), Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Ow.ly
- Twitter URL shortener
- Bitly
- Rebrandly
- TinyURL
- SmallSEOTools
- Blink
- Sniply
- Clkim
- Clickmeter
Highlights of The URL Shortener Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premise
- Cloud-Based
- By Application:
- SME (Small and Medium Enterprises)
- Large Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the URL Shortener Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
URL shortener is a service that helps you create a shortened URL for your website or blog. A shortened URL is easier to remember and type, which can help increase traffic to your site.
Some of the major players in the url shortener market are Ow.ly, Twitter URL shortener, Bitly, Rebrandly, TinyURL, SmallSEOTools, Blink, Sniply, Clkim, Clickmeter.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 URL Shortener Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 URL Shortener Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 URL Shortener Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the URL Shortener Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global URL Shortener Market Size & Forecast, 2018-2028
4.5.1 URL Shortener Market Size and Y-o-Y Growth
4.5.2 URL Shortener Market Absolute $ Opportunity
Chapter 5 Global URL Shortener Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 URL Shortener Market Size Forecast by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global URL Shortener Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 URL Shortener Market Size Forecast by Applications
6.2.1 SME (Small and Medium Enterprises)
6.2.2 Large Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global URL Shortener Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 URL Shortener Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America URL Shortener Analysis and Forecast
9.1 Introduction
9.2 North America URL Shortener Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America URL Shortener Market Size Forecast by Type
9.6.1 On-Premise
9.6.2 Cloud-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America URL Shortener Market Size Forecast by Applications
9.10.1 SME (Small and Medium Enterprises)
9.10.2 Large Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe URL Shortener Analysis and Forecast
10.1 Introduction
10.2 Europe URL Shortener Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe URL Shortener Market Size Forecast by Type
10.6.1 On-Premise
10.6.2 Cloud-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe URL Shortener Market Size Forecast by Applications
10.10.1 SME (Small and Medium Enterprises)
10.10.2 Large Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific URL Shortener Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific URL Shortener Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific URL Shortener Market Size Forecast by Type
11.6.1 On-Premise
11.6.2 Cloud-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific URL Shortener Market Size Forecast by Applications
11.10.1 SME (Small and Medium Enterprises)
11.10.2 Large Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America URL Shortener Analysis and Forecast
12.1 Introduction
12.2 Latin America URL Shortener Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America URL Shortener Market Size Forecast by Type
12.6.1 On-Premise
12.6.2 Cloud-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America URL Shortener Market Size Forecast by Applications
12.10.1 SME (Small and Medium Enterprises)
12.10.2 Large Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) URL Shortener Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) URL Shortener Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) URL Shortener Market Size Forecast by Type
13.6.1 On-Premise
13.6.2 Cloud-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) URL Shortener Market Size Forecast by Applications
13.10.1 SME (Small and Medium Enterprises)
13.10.2 Large Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 URL Shortener Market: Competitive Dashboard
14.2 Global URL Shortener Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Ow.ly
14.3.2 Twitter URL shortener
14.3.3 Bitly
14.3.4 Rebrandly
14.3.5 TinyURL
14.3.6 SmallSEOTools
14.3.7 Blink
14.3.8 Sniply
14.3.9 Clkim
14.3.10 Clickmeter
